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Department Store AnchorsNational ChainsFamily EntertainmentCinema & LeisureDaily Essentials & Grocery

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Ultra-Luxury PositioningSmall Format RetailHyper-Local Concepts
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Plaza Telmex Ciudad Jardin is a regional shopping center in Nezahualcoyotl, State of Mexico, situated at Av. Bordo de Xochiaca No. 3, Colonia Jardin Bicentenario. Established as a hub for fashion and modern retail, it spans multiple levels with around 160 stores, emphasizing apparel, accessories, electronics, and daily essentials. Anchors include a 16-screen cinema complex and an on-site hospital offering outpatient services, enhancing its appeal as a family destination.

The property serves the expansive Nezahualcoyotl market, a key suburb in the Mexico City metropolitan area with over 1.1 million residents, characterized by working-class and lower-middle-income households. In terms of market position, it holds a solid local standing, drawing from nearby communities via accessible public transport links like the Bordo de Xochiaca metro station.

Tenant mix comprises national chains such as Liverpool department store (if present), fast-fashion outlets, and service providers, balanced with food courts and entertainment to boost dwell time.

Leasing advantages encompass competitive rent structures, high occupancy driven by essential retail demand, and promotional synergies with entertainment facilities that support steady footfall estimated at 8,000-12,000 visitors daily on weekends. Drawbacks include exposure to regional economic fluctuations, traffic congestion affecting accessibility, and competition from e-commerce and proximate malls.

Overall, it offers practical opportunities for retailers targeting value-conscious consumers, though vigilance on local crime rates and infrastructure upkeep is advised.

Rent levels typically range from MXN 450-750 per square meter monthly, with occupancy hovering near 92% as per broader Mexico retail reports.

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Hours of Operation

Hours

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Monday11:00 AM — 09:00 PM
Tuesday11:00 AM — 09:00 PM
Wednesday11:00 AM — 09:00 PM
Thursday11:00 AM — 09:00 PM
Friday11:00 AM — 09:00 PM
Saturday11:00 AM — 09:00 PM
Sunday11:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Bordo de Xochiaca #3, Nezahualcóyotl, Mexico

Insights

Demographic Profile

Nezahualcoyotl features a population exceeding 1.1 million as of recent census data, with a median age of 32 and average household income around MXN 12,000-15,000 monthly. The area is densely populated at 7,700 people per square kilometer, with a demographic skew toward families and young adults, 55% female. Consumer spending prioritizes affordable clothing, groceries, and leisure activities, aligning well with the mall tenant mix. Strengths for leasing include loyal local patronage and cultural emphasis on family outings. Risks involve income volatility from informal employment sectors, potentially impacting discretionary purchases during economic downturns. This profile supports mid-tier retail but limits high-end luxury viability.

Competitive Landscape

Plaza Telmex Ciudad Jardin faces competition from regional peers like Plaza Las Americas and larger venues such as Plaza Satelite in nearby Naucalpan. Its strengths lie in convenience for local shoppers, with integrated cinemas and health services differentiating it from pure retail formats. Estimated footfall benefits from entertainment draw, averaging 6,000 daily visitors mid-week. Market saturation exists in apparel categories, with over 40% of space dedicated to fashion. Broader Mexico City retail dynamics show e-commerce growth eroding physical store traffic by 10-15% annually. Opportunities arise for unique category tenants like tech or wellness, but challenges include price competition and the need for aggressive marketing to counter urban migration to central Mexico City malls.

Leasing and Operational Factors

Leases are predominantly triple net, with base rents of MXN 500-800 per square meter per month, varying by location and size; common areas add 10-15% CAM fees. Occupancy stands at approximately 93%, supported by stable demand in essential goods. Accessibility is facilitated by metro proximity and bus routes, though peak-hour traffic poses delays. Operational quality includes modern HVAC and security, but some reports note occasional maintenance issues in peripheral areas. Advantages for tenants: Flexible terms for smaller spaces (50-200 sqm) and co-marketing with anchors. Drawbacks encompass neighborhood security perceptions requiring additional measures and seasonal dips in footfall during rainy seasons, influencing sales performance.

Building Details

Property Type
Regional
Gross Leasable Area
80,000
Year Built
2009
Parking Spaces
1200
Average Monthly Footfall
208,333
Owner
Grupo Carso
Anchor Tenants
Wal-Mart,Sears,Suburbia,Cinépolis

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
300,000 People
Population growth rate
1.2 %
Median age
30 Years
Household size
3.8 People
Education level (tertiary)
22.0 %

Median household income
8,500 MXN per month
Unemployment rate
3.5 %
Cost of living index
70 (US=100)

Retail spending per capita
2,800 USD per year
Spending on apparel
450 USD per year
Spending on groceries
1,200 USD per year
Spending on electronics
350 USD per year

Annual foot traffic
2,500,000 Visitors
Dwell time
50 Minutes
Conversion rate
25.0 %
Sales per square meter
4,500 USD per year

Number of retail stores
90 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
High
Unique Concepts
15.0 %

Gross Leasable Area
80,000 sqm
Number of Levels
2 Levels
Average rent per square meter
600 MXN per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
2,000 sqm

Proximity to main roads
High
Public transport access
Medium
Parking spaces
1,200 Spaces
Pedestrian traffic
Moderate

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
20.0 %
Security measures
Advanced

Promotional events
Monthly
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Stores
Mall expansion plans
nan
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Nezahualcóyotl

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