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Plaza San Manuel is a neighborhood shopping center in Puebla, Mexico, with a gross leasable area of 4,000 square meters, constructed in 2010 and located at Prolongacion de la 14 Sur #4302 in the Jardines de San Manuel residential area. It serves local residents in a suburban setting with moderate accessibility via major roads but limited public transit options. The tenant mix features a supermarket as the primary anchor, complemented by local stores focused on everyday retail, with emerging emphasis on dining and home decor categories that attract 35% and 25% of visitors respectively, alongside 40% for general shopping.
Market position reflects its role as a convenience-oriented property in Puebla's expanding retail landscape, where the metro area population exceeds 3 million and supports steady growth in middle-class consumption.
Leasing advantages include lower entry barriers compared to larger regional malls, with potential for stable local footfall of approximately 8,333 monthly visitors, though this is modest relative to city-wide averages.
Operational quality is supported by 50 parking spaces, adequate for neighborhood scale but potentially constraining peak-hour traffic. Broader context includes Puebla's retail sector recovering post-pandemic, with national shopping center occupancy at 93% in 2024 per SiiLA reports, though smaller plazas like this face risks from competition with dominant centers such as Angelopolis Lifestyle Center and Parque Puebla, which draw higher volumes through diverse anchors and entertainment.
Potential challenges encompass aging infrastructure after 14 years, market saturation in basic retail categories, and dependency on residential demographics that may shift with urban expansion.
Overall, it offers practical opportunities for lessees targeting community-based sales in fashion, food, and essentials, balanced against limited scalability and access issues.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Puebla metropolitan area has a population of over 3 million, with a median age of 28 and growing middle-class households driven by manufacturing and tourism sectors, per INEGI data. Plaza San Manuel draws from nearby Jardines de San Manuel suburb, characterized by families and young professionals seeking convenience retail. Monthly footfall stands at 8,333 visitors, translating to roughly 278 daily, focused on quick trips for groceries and dining, which aligns with neighborhood patterns but lags behind larger malls like Parque Puebla with higher regional traffic. This supports steady but localized performance, with risks from fluctuating local employment.
Competition and Accessibility
The property faces competition from established Puebla malls such as Angelopolis (over 100,000 sqm) and Parque Puebla (high 98.8% occupancy in 2024 per FIBRA DANHOS), which offer broader tenant mixes including international brands and entertainment, potentially diverting discretionary spending. Accessibility relies on vehicular access via Prolongacion de la 14 Sur, with 50 parking spaces sufficient for local use but inadequate for events, and limited pedestrian or transit integration in a car-dependent suburb.
Market saturation in supermarkets and basic retail poses challenges, though opportunities exist in underserved niches like diverse dining amid consumer demand for international options.
Lease Terms and Risks
Rent levels for similar neighborhood centers in Puebla range from 250-400 MXN per sqm monthly, based on commercial listings, providing affordable entry for small retailers but with potential escalations tied to inflation. National tenant turnover dropped to 4% in 2024 per SiiLA, indicating stability, yet smaller properties like Plaza San Manuel may experience higher vacancy risks due to limited anchors and infrastructure needs post-2010 build. Key drawbacks include weak categories in fashion and family amenities, as noted in visitor feedback desiring play areas and trendy stores, alongside broader market factors like economic sensitivity in Pueblas manufacturing base.
Building Details
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Puebla, PUE
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City Snapshot
Puebla, PUE
Comprehensive market intelligence for retail expansion in this city