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Plaza San Agustín is a two-level regional shopping mall located in San Pedro Garza García, part of the Monterrey metropolitan area, Mexico, at Av. Lázaro Cárdenas #222. Opened around 2009, it offers a gross leasable area of 34,738 square meters across more than 140 retail stores and 350 total units, with 1,500 to 2,500 parking spaces. The mall serves a primary catchment area of 10 km radius with 1.2 million residents and a secondary of 30 km, benefiting from a 1.5 percent annual population growth.

Tenant mix features upscale and mid-tier retailers, anchored by department stores like Liverpool, Sears, Sanborns, and Soriana, alongside luxury brands such as Louis Vuitton, Gucci, and Chanel, fast fashion like Zara and H&M, diverse dining from fast-casual to upscale, and entertainment including a 12-screen Cinemex cinema, kids zones, and event spaces.

Market position as a Class A premium destination in northern Mexico supports annual footfall of 10.96 million visitors, with average dwell time of 120 minutes and 25 percent conversion rate, projecting 5 percent yearly growth. Occupancy stands at 93.1 percent as of 2024, aligning with Monterrey retail vacancy at a historic low of 7.3 percent, driven by resilient post-pandemic demand per SiiLA reports.

Leasing advantages include high-income demographics with median household income of 24,920 USD annually, fostering retail spending of 3,170 USD per capita, particularly in apparel (850 USD) and groceries (1,200 USD).

Accessibility via major roads like Av. Lázaro Cárdenas is strong, though urban traffic congestion poses challenges.

Operational quality is high with modern infrastructure, low retail crime, and 30 percent loyalty program penetration, but aging elements require maintenance. Drawbacks encompass market saturation in premium segments, intense local competition from over 20 malls, and e-commerce pressures with 85 percent internet penetration and 40 percent click-and-collect sales.

Rent levels average 800 MXN per square meter monthly, with structures including base rent plus 5-8 percent sales over thresholds, potentially escalating with inflation. Risks involve economic fluctuations in Monterrey manufacturing sector impacting luxury spending, limited demographic diversity, and footfall cannibalization from newer developments.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Lázaro Cárdenas #222, San Pedro Garza García, Mexico

Insights

Demographics and Footfall

The catchment area centers on affluent San Pedro Garza García, Mexicos wealthiest municipality with 130,000 residents and average monthly household incomes over 50,000 MXN, exceeding national median by threefold. Median age is 29 years, household size 3.2 persons, 35 percent tertiary education, 3 percent unemployment, and cost of living index of 55 (US=100). Footfall demographics target 25-55-year-olds, executives, professionals, and families focused on fashion, jewelry, and experiential retail, driving 10.96 million annual visitors and 9,133 monthly average. Strengths include robust discretionary spending, but weaknesses involve limited appeal to budget shoppers amid rising costs and vulnerability to industrial downturns, with projected 5 percent growth tempered by e-commerce shifts.

Competition and Market Saturation

Monterrey features over 20 major shopping centers, with direct competitors like Galerías Valle Oriente, Fashion Drive, and Paseo San Pedro within 10-15 km offering similar luxury and lifestyle mixes, including shared anchors like Liverpool. Medium competitor density contributes to saturation in premium categories, slowing absorption rates per 2024 SiiLA data, and risks footfall cannibalization from newer facilities. E-commerce erodes physical traffic with high adoption rates. However, Plaza San Agustín differentiates via expansive size, family entertainment, and 93.1 percent occupancy, achieving above-average sales of 7,500 USD per square meter yearly in peak periods, though intense rivalry pressures mid-tier tenants and requires strong promotional strategies.

Lease Terms and Risks

Average rents of 800 MXN per square meter monthly position the property as Class A, with flexible medium-term leases often incorporating base rent plus 5-8 percent of sales exceeding thresholds, supporting negotiations amid low 6.9 percent vacancy. Advantages for tenants include stable renewals and high footfall aiding sales, but drawbacks feature potential inflation-linked escalations, escalating utilities, and maintenance costs for 15-year-old infrastructure. Risks encompass economic sensitivity in manufacturing-heavy Monterrey, urban access issues from congested highways, and category weaknesses in saturated luxury segments, potentially straining operations for non-anchor retailers despite overall market resilience and 94.2 million regional footfall recovery in 2022 per FIBRA Danhos reports.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
34,738
Year Built
1988
Parking Spaces
2500
Average Monthly Footfall
913,383
Owner
Inmobiliaria Real San Agustín, S.A.
Anchor Tenants
Sanborns,Soriana,Sears,Other

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
1,200,000 People
Population growth rate
1.5 %
Median age
29 Years
Household size
3.2 Persons per household
Education level (tertiary)
35.0 %

Median household income
24,920 USD per year
Unemployment rate
3.0 %
Cost of living index
55 Index (US=100)

Retail spending per capita
3,170 USD per year
Spending on apparel
850 USD per capita per year
Spending on groceries
1,200 USD per capita per year
Spending on electronics
450 USD per capita per year

Annual foot traffic
10,960,600 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
7,500 USD per year

Number of retail stores
140 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Cinemex Cinema Concepts

Gross Leasable Area
34,738 Square meters
Number of Levels
2 Levels
Average rent per square meter
800 MXN per month
Vacancy rate
6.9 %
Lease term flexibility
Medium Flexibility
Available retail space
5.0 %

Proximity to main roads
Direct access Access
Public transport access
Good Access
Parking spaces
2,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
Multiple annually Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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San Pedro Garza García, NLE

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