NEW

Brand Fit Snapshot

Best for:

Home & LifestyleSpecialty RetailNational ChainsLocal ServicesDaily Essentials & Grocery

Not ideal if:

Entertainment Concepts

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Plaza Puerta de Hierro is a community shopping center located at Blvrd Nuevo Hidalgo 202 in the Puerta de Hierro neighborhood of Pachuca de Soto, Hidalgo, Mexico, approximately 90 kilometers north of Mexico City. Opened in 2006, it spans a total area of 50,373 square meters with 29,561 square meters of construction and 16,271 square meters of gross leasable area, supported by 634 parking spaces. The property serves a growing suburban market in a zone characterized by residential expansion and proximity to key institutions, including the Tecnologico de Monterrey Hidalgo Campus and the IMSS Pachuca hospital, which contribute to a stable catchment area.

Tenant mix includes anchor stores Home Depot for home improvement and Office Max for office supplies, complemented by 15 specialty retailers such as La Choperia for casual dining, Mundo Global for apparel, Congreso Hidalgo for events, Tapas Grill and La Coqueta for food services, Shinny Look for fashion, and Nutricion Deportiva for health products. Additional features include a Carl's Jr. pad and a children's play area, enhancing family appeal.

In the context of Hidalgo's retail market, where community centers like this one capture local spending in a state with a population of over 3 million and Pachuca's urban area exceeding 500,000 residents, the plaza benefits from moderate footfall driven by everyday needs rather than tourism.

Leasing advantages include flexible spaces for small to medium retailers, potential for stable occupancy due to limited direct competition in the immediate vicinity, and access to a demographic skewed toward middle-class families and young professionals from nearby educational and healthcare facilities. However, challenges involve reliance on regional economic factors like mining and manufacturing in Hidalgo, which can fluctuate, and the need for ongoing maintenance to address any aging infrastructure post-18 years of operation.

Market reports indicate average rents for similar properties in secondary Mexican cities range from 25 to 35 Mexican pesos per square meter monthly, with occupancy rates typically above 80% in stable periods.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Blvrd Nuevo Hidalgo 202, Pachuca De Soto, Mexico

Insights

Demographics and Market Position

Pachuca de Soto, with a population of approximately 300,000 and a metropolitan area over 500,000, features a demographic profile dominated by middle-income families, students from institutions like Tecnologico de Monterrey, and healthcare workers from IMSS facilities. The area's growth is supported by Hidalgo state's economy, focused on mining, industry, and services, with per capita income around 150,000 Mexican pesos annually. As a community center, Plaza Puerta de Hierro draws footfall estimated at 5,000 to 8,000 visitors daily, primarily for convenience shopping, bolstered by residential development in Puerta de Hierro. This positions the mall as a neighborhood hub rather than a regional destination, with strengths in local loyalty but risks from economic slowdowns in Hidalgo's industrial sectors.

Tenant Mix and Occupancy

The tenant mix emphasizes practical retail with anchors Home Depot and Office Max occupying significant space, alongside diverse specialties in dining, fashion, and health across 15 stores. This balanced composition supports cross-shopping, particularly for families. Historical data from 2010 shows 72% occupancy, but current estimates for similar Hidalgo properties suggest 85-90%, reflecting market recovery post-pandemic. Leasing terms favor short to medium durations for smaller units, with advantages in low turnover due to anchor stability, though challenges include saturation in casual dining categories and potential vacancies if big-box anchors adjust footprints amid e-commerce pressures.

Accessibility and Competition

Located on Blvrd Nuevo Hidalgo, the plaza offers good vehicular access via major roads connecting to central Pachuca and the Mexico City highway, with 634 parking spaces mitigating congestion issues common in growing suburbs. Public transport links are adequate but limited, relying on local buses. Competition includes larger malls like Parque Hidalgo and Gran Via in Pachuca, which draw higher footfall with broader entertainment options, posing risks of traffic diversion. Strengths lie in the property's localized appeal and lower rent pressures compared to prime urban sites, but drawbacks involve aging infrastructure requiring investment and vulnerability to regional retail saturation, where over 10 centers serve the metro area.

Building Details

Property Type
Community
Gross Leasable Area
16,271
Year Built
2006
Parking Spaces
4500
Average Monthly Footfall
1,000,000
Owner
Germán Larrea Mota Velasco
Anchor Tenants
Home Depot, Office Max

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
1,500,000 People
Population growth rate
1.7 %
Median age
32 Years
Household size
3.5 Persons
Education level (tertiary)
25.0 %

Median household income
30,000 MXN/month
Unemployment rate
1.7 %
Cost of living index
40 Index

Retail spending per capita
1,000 USD/year
Spending on apparel
200 USD/year per capita
Spending on groceries
400 USD/year per capita
Spending on electronics
150 USD/year per capita

Annual foot traffic
12,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
15,000 MXN/month

Number of retail stores
200 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Presence

Gross Leasable Area
16,271 sqm
Number of Levels
3 Levels
Average rent per square meter
1,200 MXN/month
Vacancy rate
4.0 %
Lease term flexibility
Medium Qualitative
Available retail space
nan sqm

Proximity to main roads
Direct Access Qualitative
Public transport access
Good Qualitative
Parking spaces
4,500 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
37.0 %
Internet penetration
85.0 %

Retail crime rate
2.5 %
Security measures
Advanced Qualitative

Promotional events
Yes Presence
Loyalty program penetration
nan %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Ongoing Qualitative
City Snapshot
Pachuca De Soto, HID

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Pachuca De Soto.

Top retail destinations across Mexico.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Pachuca De Soto, HID

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info