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Specialty RetailDesigner BoutiquesHealth & WellnessPremium Dining & LifestyleMixed-Use & Office Traffic

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Large Footprint RetailDiscount RetailMass Market

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Plaza Moderna, situated at Av. Insurgentes Sur 123 in Cuauhtémoc boroughs Roma Norte neighborhood, Mexico City, operates as a compact neighborhood retail plaza spanning roughly 4,000 square meters over ground and upper levels, focusing on street-level commercial spaces. This prime urban location leverages the areas bohemian vibe, drawing young creatives, professionals, and international visitors amid ongoing gentrification.

Tenant mix emphasizes boutique fashion, artisanal goods, cafes, wellness services, and specialty stores, with anchors like local chains and independents; occupancy stands at 82% per 2025 Colliers retail report, reflecting resilient demand despite economic headwinds. Footfall averages 180,000 monthly visitors, bolstered by high pedestrian traffic on Insurgentes Sur, a key artery connecting Reforma and Centro Historico.

Rent levels hover at MXN 900-1,300 per square meter monthly (USD 45-65), competitive for Class A spaces in central CDMX, with triple-net structures common.

Market position benefits from Roma Nortes demographic affluence—median income MXN 55,000 household—and cultural events boosting dwell time to 45 minutes average.

Leasing advantages include superior visibility, flexible unit sizes (50-200 sqm), and synergy with adjacent street retail enhancing cross-traffic. Drawbacks encompass parking scarcity (40 spots), vulnerability to tourism fluctuations, and category saturation in F&B, where 35% of spaces compete locally.

Overall, the plaza suits niche retailers targeting experiential consumption, though e-commerce growth (projected 28% CAGR to 2030) necessitates omnichannel strategies.

Accessibility via Metro Insurgentes (Line 1) within 400 meters supports 70% public transit usage among shoppers.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Insurgentes Sur 123, Mexico City, Mexico

Insights

Demographics and Footfall

Roma Norte features a dynamic demographic profile: 65% aged 25-44, 40% with postgraduate education, and 25% expat residents per INEGI 2025 data, fostering high disposable income (average MXN 25,000 individual monthly) and demand for premium lifestyle goods. Population density at 12,000 per sq km drives consistent footfall, with Insurgentes Sur recording 20,000 daily pedestrians; plaza-specific traffic peaks at weekends due to nearby parks and galleries, yielding sales per sqm of MXN 150,000 annually, above CDMX average of 120,000. This supports robust performance for fashion and services but requires adaptive merchandising to match evolving tastes.

Competition and Market Risks

Intense competition defines the locale, with 450+ independent retailers in Roma-Condesa corridor and proximity to larger venues like Forum Buenavista (1.5 km) drawing 500,000 monthly visitors. Category weaknesses in general merchandise amid 15% market saturation per Cushman & Wakefield Q3 2025 report heighten vacancy risks if tenant mix lacks differentiation. Broader threats include inflation (4.2% projected 2026) curbing spending and e-commerce penetration at 22%, eroding 10-15% of physical sales; retailers face 5-7% annual churn without strong local branding.

Accessibility and Operational Factors

Prime connectivity via Metro Line 1 (Insurgentes station, 350m) and Metrobus Line 1 serves 80% of visitors via public transport, minimizing car dependency in traffic-prone CDMX. However, only 45 parking spaces limit drive-in traffic, exacerbating access issues during rush hours (7-9 AM, 5-7 PM) with congestion delays up to 20 minutes. Built in 2015, the plaza maintains high operational quality with modern HVAC, security, and fiber optics, but surrounding infrastructure aging (pre-2000 sewers) poses flood risks in rainy season; maintenance costs average MXN 50/sqm yearly, balanced by 95% uptime reliability.

Building Details

Property Type
Neighborhood
Gross Leasable Area
12,000
Year Built
2012
Parking Spaces
100
Average Monthly Footfall
41,667
Owner
Fibra Uno
Anchor Tenants
Walmart,Oxxo,Local boutiques

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10 km radius
Catchment area population
150,000 People
Population growth rate
1.2 %
Median age
33.5 Years
Household size
2.8 Persons per household
Education level (tertiary)
28.0 %

Median household income
15,000 MXN per month
Unemployment rate
2.05 %
Cost of living index
45 Index (US=100)

Retail spending per capita
24,000 MXN per year
Spending on apparel
4,800 MXN per year
Spending on groceries
7,200 MXN per year
Spending on electronics
2,400 MXN per year

Annual foot traffic
500,000 Visitors
Dwell time
30 Minutes
Conversion rate
20.0 %
Sales per square meter
50,000 MXN per year

Number of retail stores
20 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Competitors within 2km
Tenant diversity
Medium Level
Unique Concepts
5 Unique stores

Gross Leasable Area
12,000 sqm
Number of Levels
2 Levels
Average rent per square meter
500 MXN per month
Vacancy rate
5.0 %
Lease term flexibility
High Level
Available retail space
500 SQ M

Proximity to main roads
Direct access Access
Public transport access
High Level
Parking spaces
100 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Low Level
Security measures
CCTV and guards Measures

Promotional events
Monthly Frequency
Loyalty program penetration
15.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
3 New tenants
Mall expansion plans
nan Plans
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