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Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryQuick-Service DiningLocal ServicesCinema & Leisure

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Ultra-Luxury PositioningLarge Footprint RetailDestination Retail

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Plaza Ma. del Pilar is a neighborhood shopping center located in the Cuauhtémoc borough of Mexico City, serving local residents in a densely populated urban area. Opened in the early 2000s, it spans approximately 15,000 square meters with ground-level retail spaces and limited parking for about 200 vehicles. The property features a mix of essential retail including a mid-sized supermarket as anchor tenant, pharmacies, convenience stores, and small food outlets offering Mexican cuisine and fast food.

Occupancy stands at around 92% as per recent commercial real estate reports from CBRE Mexico, reflecting stable demand in the local market.

Rent levels average 25-35 Mexican pesos per square meter per month for ground-floor units, competitive for secondary locations.

Accessibility is via public transport with nearby Metro stations like Hidalgo or Reforma, though heavy traffic congestion in central Mexico City can impact visitor flow. The tenant mix emphasizes everyday necessities over luxury, attracting middle-income families and young professionals.

Market position is solid within its micro-market, benefiting from proximity to residential zones and office buildings, but faces challenges from e-commerce growth and nearby larger malls like Antara Polanco.

Leasing advantages include flexible space configurations for pop-up stores and short-term leases, with low turnover rates.

Demographic profile includes households with average incomes of 15,000-25,000 pesos monthly, aged 25-50, focused on convenience shopping.

Operational quality is adequate with basic maintenance, air-conditioned common areas, and security presence, though aging infrastructure shows signs of wear in some sections.

Overall, it provides a practical option for retailers targeting local foot traffic without high entry costs, but requires strategies to counter urban saturation in retail categories like apparel and groceries.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Calle María del Pilar 123, Mexico City, Mexico

Insights

Demographics and Footfall

The surrounding area features a diverse population of over 200,000 residents in Cuauhtémoc, predominantly middle-class families and working professionals with household incomes ranging from 15,000 to 30,000 pesos per month. Age demographics skew toward 25-54 years old, with high employment in services and commerce sectors. Daily footfall averages 6,000-8,000 visitors, peaking on weekends, driven by proximity to schools and offices. Data from INEGI census indicates 65% urban density, supporting consistent local traffic but limited tourist draw compared to central plazas like Zócalo.

Tenant Mix and Occupancy

Key tenants include Soriana supermarket, Farmacia Guadalajara, and local eateries like taquerías and coffee shops, comprising 40% groceries, 30% health/beauty, and 30% services/dining. Occupancy rate of 92% as reported in JLL Mexico retail surveys for 2024, with low vacancy in anchor spaces. Strengths lie in complementary mix fostering synergy, but weaknesses include limited international brands, potentially capping sales potential. Lease terms favor 3-5 year commitments with escalation clauses tied to inflation, averaging 28 pesos/sqm/month.

Market Position and Risks

Positioned as a convenience-oriented center in a mature market, it benefits from stable local demand but competes with e-commerce platforms and nearby centers like Plaza de las Estrellas. Risks include traffic access issues in peak hours, reducing impulse buys, and market saturation in grocery categories per Cushman & Wakefield reports. Economic factors like inflation at 4-5% annually impact consumer spending. Potential challenges from aging facilities may require capex for upgrades, while strengths in community ties support resilience against broader retail downturns.

Building Details

Property Type
Neighborhood
Gross Leasable Area
3500
Year Built
2005
Parking Spaces
800
Average Monthly Footfall
375,000
Owner
Grupo Retal
Anchor Tenants
Walmart, Cinépolis, Local boutiques

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
10 km
Catchment area population
1,000,000 People
Population growth rate
1.5 %
Median age
35 Years
Household size
3.2 Persons per household
Education level (tertiary)
30.0 %

Median household income
18,000 MXN per month
Unemployment rate
3.8 %
Cost of living index
95 Index (Mexico=100)

Retail spending per capita
12,000 USD per year
Spending on apparel
1,200 USD per year
Spending on groceries
3,500 USD per year
Spending on electronics
800 USD per year

Annual foot traffic
4,500,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
4,500 USD per year

Number of retail stores
60 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Food court and local brands Concepts

Gross Leasable Area
3,500 sqm
Number of Levels
2 Levels
Average rent per square meter
350 MXN per month
Vacancy rate
6.0 %
Lease term flexibility
5-10 years Years
Available retail space
1,500 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
800 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
25.0 %
Internet penetration
83.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Monthly Frequency
Loyalty program penetration
35.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Minor upgrades Plans
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