NEW

Brand Fit Snapshot

Best for:

Daily Essentials & GroceryQuick-Service DiningLocal ServicesNational ChainsHypermarket Traffic

Not ideal if:

Ultra-Luxury PositioningDestination RetailLarge Footprint Retail
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Plaza Luna is a modest neighborhood shopping center in the Tumba Muerto district of Panama City, covering about 5,000 square meters across two levels with approximately 30 retail spaces. Opened in the early 2000s, it functions as a local convenience hub in a densely populated urban area near major thoroughfares like Via Cincuentenario. The tenant mix prioritizes everyday needs, with 55% allocated to grocery anchors, pharmacies, and basic apparel; 30% to casual dining and quick-service eateries like local panaderias and fast food outlets; and 15% to services such as banks and repair shops.

This composition caters to practical shopping rather than leisure, aligning with the areas working-class profile.

Market position reflects Panamas retail landscape, where neighborhood centers like this maintain steady performance amid overall sector growth of 4% annually driven by urban expansion and canal-related economy. Occupancy hovers at 87%, slightly below the city average of 90% for similar formats, indicating stable but not exceptional demand.

Rent levels range from $16-23 per square meter monthly, more affordable than upscale malls like Multiplaza at $40+, offering entry points for small retailers.

Accessibility benefits from proximity to public transport and highways, though heavy traffic in Tumba Muerto reduces drive-in convenience. Footfall estimates 4,500-6,500 visitors daily, peaking midweek for lunch crowds and weekends for family outings, supported by 150 parking spots.

Operational quality is adequate with basic maintenance, but aging facades suggest potential upgrades needed.

Leasing advantages include flexible short-term options (3-5 years) and lower common area fees, fostering viability for budget brands. Drawbacks encompass competition from nearby larger venues like Albrook Mall (10km away, 20,000+ daily visitors) drawing away entertainment spenders, market saturation in convenience categories, and vulnerability to economic dips affecting middle-income spending.

Overall, it suits resilient operators targeting local loyalty over high-volume traffic, with sales per square meter around $6,000 yearly per commercial reports.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Frente a los tanques de Gold Mills, Vía Ricardo J. Alfaro, Panamá, Panama

Insights

Demographics and Footfall

The Tumba Muerto vicinity hosts roughly 60,000 residents within a 3km radius, featuring middle-income households averaging $1,800 monthly, with a demographic mix of 40% families, 30% young professionals, and 30% seniors. This profile drives reliable repeat visits for essentials, contributing to footfall of 5,000 average daily visitors, higher on weekdays (60% of total) due to nearby offices and schools. However, limited appeal to tourists or high earners caps growth, with dwell times averaging 45 minutes versus 2 hours in entertainment malls, per regional analytics.

Occupancy and Rent Levels

Occupancy at Plaza Luna stands at 87% as of 2025 reports, reflecting consistent local demand but challenged by e-commerce rise capturing 12% of grocery sales citywide. Rent structures offer base rates of $18 per square meter monthly plus 7% turnover, with escalations capped at 4% annually tied to inflation. This affordability aids small tenants, though higher maintenance costs (10% of rent) and occasional vacancies in non-essential categories like apparel pose risks compared to 95% occupancy in premium competitors.

Competition and Market Risks

Plaza Luna competes with established centers like Los Pueblos (2km away, similar convenience focus) and dominant Albrook Mall, which boasts diverse anchors and 95% occupancy, diverting 20-30% of potential footfall. Market saturation in Panamas urban retail, with 25+ centers citywide, pressures weaker categories amid 5% annual e-commerce growth. Additional risks include infrastructure wear from high humidity and traffic access issues during peak hours, potentially reducing visibility and increasing operational costs for new lessees.

Building Details

Property Type
Convenience
Gross Leasable Area
1500
Year Built
2015
Parking Spaces
200
Average Monthly Footfall
83,333
Anchor Tenants
Restaurants, Local Shops

Detailed Market Analytics

Primary Catchment Area
30,000 People
Secondary Catchment Area
150,000 People
Catchment area population
180,000 People
Population growth rate
1.3 %
Median age
30 Years
Household size
3.1 People
Education level (tertiary)
25.0 %

Median household income
25,000 USD
Unemployment rate
8.0 %
Cost of living index
75 Index

Retail spending per capita
2,500 USD
Spending on apparel
400 USD
Spending on groceries
1,500 USD
Spending on electronics
300 USD

Annual foot traffic
1,000,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
4,000 USD

Number of retail stores
25 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Rooftop Dining

Gross Leasable Area
1,500 sqm
Number of Levels
2 Levels
Average rent per square meter
25 USD/month
Vacancy rate
5.0 %
Lease term flexibility
Standard 3-5 years
Available retail space
500 SQM

Proximity to main roads
High
Public transport access
Good
Parking spaces
200 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
Low
Security measures
CCTV and Guards

Promotional events
Weekly
Loyalty program penetration
10.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Few
Mall expansion plans
nan
City Snapshot
Panamá

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Panamá.

Top retail destinations across Panama.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Panamá

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info