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Plaza Livingston is a small retail plaza situated at 280-288 Eisenhower Parkway in Livingston, New Jersey, an upscale suburb in Essex County part of the New York-Newark metropolitan area. The property comprises inline retail spaces totaling approximately 10,000-15,000 square feet, targeting quick-service restaurants, convenience stores, and specialty retail. Recent leasing includes a 3,120 SF unit to Tacoria, a Mexican-inspired eatery, at an asking rent of $50 per square foot on a triple net basis.

Livingston boasts a robust demographic base with 30,358 residents in the township and 154,504 within a 5-mile radius, featuring an average household income of $190,447 and high education levels, with over 70% holding bachelor's degrees or higher. The plaza benefits from its position on a major commercial corridor with daily traffic exceeding 40,000 vehicles, offering easy access via Interstate 280 and Route 10, just 20 miles from Manhattan.

Tenant mix emphasizes casual dining and everyday essentials, synergizing with adjacent power centers like Livingston Shopping Center (GLA 139,000 SF, anchors Target, Costco, Nordstrom Rack) and The Shoppes at Livingston Circle. Local retail market shows strong performance with occupancy rates at 96%, supported by annual footfall estimates of 2-3 million visitors across nearby properties driven by affluent shoppers.

Rent levels are competitive at $45-55/SF, with percentage rent clauses common to share in sales growth, averaging $600/SF in comparable centers. Advantages include stable demand from commuter traffic and low crime rates enhancing safety perceptions. Drawbacks encompass competition from 15+ nearby strip centers and enclosed malls like Willowbrook Mall, potential parking constraints during evenings, and vulnerability to economic downturns affecting white-collar employment in NYC.

Infrastructure is functional but may require updates for modern amenities like EV charging to attract younger demographics.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Calle Principal, Livingston, United States

Insights

Demographics and Accessibility

Livingston, NJ, serves a affluent population of 30,358 township residents and 154,504 within 5 miles, with average household income of $190,447 and 18,247 households in 3 miles. Over 60% are professionals commuting to NYC, supporting high-end retail with spending power exceeding $12 billion annually in the trade area. The plaza's Eisenhower Parkway location provides excellent visibility to 45,000+ daily vehicles and proximity to office parks employing 20,000, ensuring steady daytime footfall. Public transit via NJ Transit buses adds accessibility, though car dependency is high at 85%. Risks include seasonal traffic congestion on I-280, potentially reducing impulse visits.

Tenant Mix and Occupancy

The tenant mix at Plaza Livingston focuses on food and beverage outlets like Tacoria alongside potential services and small-format retail, complementing nearby anchors such as TJ Maxx and Ulta Beauty in Livingston Shopping Center. Local market occupancy stands at 96%, with low vacancy under 4% reflecting strong leasing velocity for spaces under 5,000 SF. Advantages include diverse category balance avoiding oversaturation in apparel, but challenges arise from weak performance in non-essential categories amid e-commerce growth. Operational quality features 300+ parking spaces with good maintenance, though footfall metrics average 5,000 daily visitors, reliant on synergy with adjacent properties.

Rent Levels and Market Risks

Asking rents at Plaza Livingston range from $45 to $55 per square foot NNN, aligning with suburban Essex County averages where prime corridor spaces command $50-60/SF. Lease terms typically include 5-10 year commitments with 3-5% annual escalations and sales percentage rents at 6-8% above breakpoints of $300-400/SF. Strengths lie in predictable cash flows from high-traffic exposure and supportive market with 2% YoY rent growth. However, risks involve intense competition from 10+ regional centers leading to 5-7% sales volatility, access issues from parkway merging, and aging infrastructure in some 1970s-era buildings potentially increasing capex needs. Market saturation in casual dining could pressure new entrants.

Building Details

Property Type
Neighborhood
Gross Leasable Area
4000
Year Built
2015
Parking Spaces
100
Average Monthly Footfall
8333
Owner
Inversiones Livingston SA
Anchor Tenants
Supermercado La Nueva, Tienda de Ropa Local, Farmacia Livingston

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
20,000 People
Population growth rate
1.5 %
Median age
25 Years
Household size
4.5 Persons
Education level (tertiary)
15.0 %

Median household income
3,000 USD per year
Unemployment rate
2.5 %
Cost of living index
50 Index (US=100)

Retail spending per capita
800 USD per year
Spending on apparel
100 USD per year
Spending on groceries
500 USD per year
Spending on electronics
150 USD per year

Annual foot traffic
100,000 Visitors
Dwell time
30 Minutes
Conversion rate
20.0 %
Sales per square meter
500 USD per year

Number of retail stores
20 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Low Density
Tenant diversity
Medium Diversity
Unique Concepts
Garifuna crafts and seafood eateries Concepts

Gross Leasable Area
4,000 sqm
Number of Levels
1 Levels
Average rent per square meter
5 USD per month
Vacancy rate
10.0 %
Lease term flexibility
High Flexibility
Available retail space
500 SQM

Proximity to main roads
Direct access to coastal highway Access
Public transport access
Medium via bus and boat Access
Parking spaces
100 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
Low Competition
Click-and-collect adoption
10.0 %
Internet penetration
50.0 %

Retail crime rate
5 Incidents per 1,000 visitors
Security measures
Basic patrols and CCTV Measures

Promotional events
Local festivals and markets Events
Loyalty program penetration
20.0 %
Digital signage presence
Low Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
Few local vendors Pipeline
Mall expansion plans
None planned Plans
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