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Plaza Livingston is a small retail plaza situated at 280-288 Eisenhower Parkway in Livingston, New Jersey, an upscale suburb in Essex County part of the New York-Newark metropolitan area. The property comprises inline retail spaces totaling approximately 10,000-15,000 square feet, targeting quick-service restaurants, convenience stores, and specialty retail. Recent leasing includes a 3,120 SF unit to Tacoria, a Mexican-inspired eatery, at an asking rent of $50 per square foot on a triple net basis.
Livingston boasts a robust demographic base with 30,358 residents in the township and 154,504 within a 5-mile radius, featuring an average household income of $190,447 and high education levels, with over 70% holding bachelor's degrees or higher. The plaza benefits from its position on a major commercial corridor with daily traffic exceeding 40,000 vehicles, offering easy access via Interstate 280 and Route 10, just 20 miles from Manhattan.
Tenant mix emphasizes casual dining and everyday essentials, synergizing with adjacent power centers like Livingston Shopping Center (GLA 139,000 SF, anchors Target, Costco, Nordstrom Rack) and The Shoppes at Livingston Circle. Local retail market shows strong performance with occupancy rates at 96%, supported by annual footfall estimates of 2-3 million visitors across nearby properties driven by affluent shoppers.
Rent levels are competitive at $45-55/SF, with percentage rent clauses common to share in sales growth, averaging $600/SF in comparable centers. Advantages include stable demand from commuter traffic and low crime rates enhancing safety perceptions. Drawbacks encompass competition from 15+ nearby strip centers and enclosed malls like Willowbrook Mall, potential parking constraints during evenings, and vulnerability to economic downturns affecting white-collar employment in NYC.
Infrastructure is functional but may require updates for modern amenities like EV charging to attract younger demographics.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
Livingston, NJ, serves a affluent population of 30,358 township residents and 154,504 within 5 miles, with average household income of $190,447 and 18,247 households in 3 miles. Over 60% are professionals commuting to NYC, supporting high-end retail with spending power exceeding $12 billion annually in the trade area. The plaza's Eisenhower Parkway location provides excellent visibility to 45,000+ daily vehicles and proximity to office parks employing 20,000, ensuring steady daytime footfall. Public transit via NJ Transit buses adds accessibility, though car dependency is high at 85%. Risks include seasonal traffic congestion on I-280, potentially reducing impulse visits.
Tenant Mix and Occupancy
The tenant mix at Plaza Livingston focuses on food and beverage outlets like Tacoria alongside potential services and small-format retail, complementing nearby anchors such as TJ Maxx and Ulta Beauty in Livingston Shopping Center. Local market occupancy stands at 96%, with low vacancy under 4% reflecting strong leasing velocity for spaces under 5,000 SF. Advantages include diverse category balance avoiding oversaturation in apparel, but challenges arise from weak performance in non-essential categories amid e-commerce growth. Operational quality features 300+ parking spaces with good maintenance, though footfall metrics average 5,000 daily visitors, reliant on synergy with adjacent properties.
Rent Levels and Market Risks
Asking rents at Plaza Livingston range from $45 to $55 per square foot NNN, aligning with suburban Essex County averages where prime corridor spaces command $50-60/SF. Lease terms typically include 5-10 year commitments with 3-5% annual escalations and sales percentage rents at 6-8% above breakpoints of $300-400/SF. Strengths lie in predictable cash flows from high-traffic exposure and supportive market with 2% YoY rent growth. However, risks involve intense competition from 10+ regional centers leading to 5-7% sales volatility, access issues from parkway merging, and aging infrastructure in some 1970s-era buildings potentially increasing capex needs. Market saturation in casual dining could pressure new entrants.
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City Snapshot
Livingston, NJ
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City Snapshot
Livingston, NJ
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