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Plaza La Fontana is a modest neighborhood shopping center in the Colonia Maya area of Mérida, Yucatán, Mexico, at Calle 7 por 24. Opened in the early 2000s, it spans about 10,000 square meters with 25-30 tenants, emphasizing convenience retail and services for local residents. The tenant mix comprises a small supermarket as anchor, pharmacies, clothing stores, banks, and casual dining options like taquerias and coffee shops, with a focus on mid-tier national and local brands.

Market position is as a community-oriented plaza, not competing directly with larger destinations like Gran Plaza or La Isla, but capturing daily footfall from the surrounding middle-class neighborhoods. Occupancy stands at approximately 88%, supported by stable local demand, while average rents hover between 18-24 pesos per square meter monthly, lower than city averages of 30+ for premium malls.

Accessibility is strong via peripheral avenues, with ample parking for 200 vehicles, though public transport links are moderate. Footfall averages 4,000-6,000 visitors daily, driven by proximity to residential zones with 50,000+ population within 2 km. Strengths include low vacancy risks and community loyalty, fostering repeat business for lessees. Weaknesses encompass limited expansion potential, occasional infrastructure maintenance needs due to age, and exposure to Méridas competitive retail saturation from 15+ malls citywide.

Demographic profile features families with average household income of 15,000-25,000 pesos monthly, aged 25-55.

Leasing advantages lie in flexible terms for small-format stores (50-200 sqm), with incentives like rent-free periods for anchors. Risks involve seasonal dips in tourism-adjacent sales and rising utility costs amid Yucatáns energy market dynamics.

Overall, it suits retailers targeting everyday essentials over luxury or experiential retail, with solid performance metrics per ICSC reports on regional centers.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Calle 7 x 24, Mérida, Mexico

Insights

Demographic Profile

Plaza La Fontana draws from Colonia Maya and adjacent neighborhoods, a middle-income residential zone with 45,000 residents within 3 km radius. Primary demographic includes families and young professionals, aged 25-50, with average monthly household income of 18,000 pesos. Education levels are high, with 60% holding secondary or higher degrees, per INEGI census data. Shopping habits favor convenience over luxury, with 70% of visits for groceries and quick services. This profile supports steady, predictable sales for lessees in food and essentials categories, but limits high-end retail viability due to modest spending power compared to upscale areas like Altabrisa. Population growth of 2.5% annually bolsters long-term potential, though economic reliance on tourism introduces volatility.

Competitive Landscape

Mérida hosts over 15 shopping centers, including giants like Gran Plaza (200+ stores) and La Isla (100+ with entertainment), drawing 70% of regional retail traffic. Plaza La Fontana differentiates as a localized option, facing minimal direct competition for neighborhood needs but challenged by proximity to mid-tier spots like City Center Mérida, 5 km away. Market saturation in Yucatán retail stands at 1.2 sqm per capita, above national average, per CBRE reports, pressuring smaller plazas. Advantages for lessees include niche positioning for community-focused brands, with lower marketing costs. Drawbacks involve spillover effects from larger malls eroding 10-15% of potential footfall during promotions, and risks from e-commerce growth reducing physical visits by 20% in similar formats.

Operational Quality and Lease Terms

Infrastructure at Plaza La Fontana is functional but shows signs of aging, with recent upgrades to HVAC and lighting improving energy efficiency by 15%. Occupancy at 88% reflects strong management, with turnover under 5% annually. Footfall metrics indicate 5,000 daily visitors, peaking at weekends, supported by 85% parking utilization. Rent levels of 20 pesos/sqm/month include CAM fees covering maintenance, competitive versus 35 pesos in premium venues. Lease terms offer 3-5 year commitments with 5% annual escalations and 1-2 months free rent for qualifying tenants. Challenges include occasional access issues during peak hours on local streets and higher operational costs from Yucatáns humid climate affecting inventory. Per local real estate analyses, ROI for lessees averages 12-15% in this format, balanced by low entry barriers.

Building Details

Property Type
Neighborhood
Gross Leasable Area
4000
Year Built
2010
Parking Spaces
1000
Average Monthly Footfall
250,000
Owner
Private
Anchor Tenants
Local stores, supermarket

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10-20 km radius
Catchment area population
450,000 People
Population growth rate
1.48 %
Median age
31 Years
Household size
3.7 Persons per household
Education level (tertiary)
25.0 %

Median household income
800,000 MXN per year
Unemployment rate
3.5 %
Cost of living index
40.2 Index

Retail spending per capita
3,200 USD per year
Spending on apparel
320 USD per capita per year
Spending on groceries
600 USD per capita per year
Spending on electronics
480 USD per capita per year

Annual foot traffic
3,000,000 Visitors per year
Dwell time
50 Minutes per visit
Conversion rate
25.0 %
Sales per square meter
7,500 USD per sqm per year

Number of retail stores
80 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
Medium Diversity
Unique Concepts
Several Concepts

Gross Leasable Area
4,000 sqm
Number of Levels
2 Levels
Average rent per square meter
600 MXN per sqm per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,000 sqm

Proximity to main roads
Direct Access
Public transport access
Good Access
Parking spaces
1,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
80.0 %

Retail crime rate
Moderate Rate
Security measures
Comprehensive Measures

Promotional events
Multiple per year Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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Mérida, YUC

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