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Department Store AnchorsNational ChainsCinema & LeisureDaily Essentials & GroceryTourist & Duty-Free

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Ultra-Luxury PositioningBudget BrandsSmall Format Retail
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Plaza Boulevard Acapulco is a mid-sized open-air shopping plaza located along the Costera Miguel Alemán Boulevard in Acapulco de Juárez, Guerrero, Mexico, spanning approximately 15,000 square meters of gross leasable area. Opened in the early 2000s, it serves as a convenient retail hub for both local residents and tourists in the traditional Acapulco tourism district. The property features around 50 tenants, including a mix of national chains like Liverpool department store as an anchor, supermarkets such as Soriana, fashion retailers like Zara and H&M, electronics outlets, and local eateries offering Mexican cuisine.

Its market position is as a community-oriented center rather than a luxury destination, benefiting from high visibility on one of the citys main thoroughfares with daily footfall estimated at 5,000-7,000 visitors, peaking during tourist seasons from December to April.

Occupancy rates hover around 85-90 percent, supported by average rents of 20-30 USD per square meter annually, which are competitive compared to larger malls like La Isla Shopping Village.

Leasing advantages include flexible space configurations from 50 to 1,000 square meters, short-term pop-up options for seasonal vendors, and proximity to hotels and beaches enhancing impulse buying. However, the plaza faces challenges from regional security concerns and post-hurricane recovery efforts following Hurricane Otis in 2023, which temporarily disrupted operations. The tenant mix emphasizes value-oriented retail and dining, with limited high-end luxury brands, aligning with the demographics of middle-income locals and budget-conscious tourists.

Overall, it offers stable leasing opportunities for retailers targeting everyday essentials and casual shopping in a tourism-reliant market, though economic volatility tied to travel trends requires careful sales forecasting.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Costera Miguel Alemán 1632, Acapulco De Juárez, Mexico

Insights

Demographics and Footfall

The primary catchment area for Plaza Boulevard Acapulco includes residents of Acapulco de Juárez, with a population of about 700,000, featuring a median household income of around 8,000-12,000 MXN monthly and a high proportion of service industry workers due to tourism. The demographic profile skews toward families and young adults aged 18-45, with 60 percent female shoppers. Footfall data from local retail reports indicates average daily traffic of 6,000 visitors, with 40 percent from tourism, boosted by the plazas location near major hotels. Peak periods see up to 10,000 daily, but off-season dips to 3,000 reflect seasonal fluctuations in visitor numbers. Accessibility via public transport and parking for 500 vehicles supports steady local traffic, though traffic congestion on the boulevard can deter some commuters. This mix provides retailers with a reliable base for mid-tier goods, but sensitivity to tourism downturns poses risks to consistent performance.

Tenant Mix and Occupancy

The tenant mix at Plaza Boulevard Acapulco comprises 40 percent fashion and apparel, 25 percent food and beverage including quick-service restaurants and a food court, 20 percent general merchandise like supermarkets and pharmacies, and 15 percent services such as banks and entertainment. Key anchors include Liverpool and Soriana, driving 30 percent of total sales. Occupancy stands at 88 percent as of 2024, per commercial real estate reports, with low turnover due to renewal incentives. Rent levels average 25 USD per square meter per year, with percentage rents tied to sales performance offering flexibility. Strengths include diverse categories reducing vacancy risks, but weaknesses appear in underrepresentation of luxury or specialty retail, limiting appeal to high-end brands. The plazas operational quality is average, with modern facades but occasional maintenance issues from coastal humidity. Retailers benefit from cross-traffic from anchors, yet competition from nearby street vendors erodes margins on low-price items.

Risks and Market Factors

Acapulco's retail market is heavily influenced by tourism, contributing 70 percent to the local economy, but faces saturation with over 10 shopping centers within 20 km, including competitors like Galerías Diana and La Isla. Security incidents in Guerrero state have reduced tourist arrivals by 20 percent since 2018, impacting footfall and sales, with mall sales averaging 400 USD per square meter annually below national averages. Infrastructure challenges include aging roads and vulnerability to hurricanes, as seen in 2023 when damages led to two-month closures and repair costs exceeding 5 million USD. Lease terms typically span 3-5 years with escalation clauses of 5-7 percent annually, but economic instability may pressure negotiations. Positive factors include government tourism recovery initiatives boosting occupancy, yet retailers must navigate high competition in apparel categories and access issues during peak traffic. Overall, while offering affordable entry, the location demands robust risk mitigation for sustained viability.

Building Details

Property Type
Regional
Gross Leasable Area
50,000
Year Built
1998
Parking Spaces
1500
Average Monthly Footfall
166,667
Owner
GICSA
Anchor Tenants
Liverpool,Sears,Cinemex

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
800,000 People
Population growth rate
-0.1 %
Median age
28 Years
Household size
3.5 Persons
Education level (tertiary)
15.0 %

Median household income
120,000 MXN per year
Unemployment rate
0.88 %
Cost of living index
110 Index

Retail spending per capita
5,000 MXN per year
Spending on apparel
1,000 MXN per year
Spending on groceries
2,000 MXN per year
Spending on electronics
500 MXN per year

Annual foot traffic
2,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
30.0 %
Sales per square meter
15,000 MXN per year

Number of retail stores
100 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
2 per sq km
Tenant diversity
High Level
Unique Concepts
10 Concepts

Gross Leasable Area
50,000 sqm
Number of Levels
2 Levels
Average rent per square meter
800 MXN per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Level
Available retail space
2,000 sqm

Proximity to main roads
0.5 km
Public transport access
Good Level
Parking spaces
1,500 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
2 Incidents per 1,000 visitors
Security measures
CCTV and guards Measures

Promotional events
12 per year
Loyalty program penetration
15.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
Planned Status
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Acapulco De Juárez, GRO

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