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Brand Fit Snapshot

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International ChainsNational ChainsDaily Essentials & GroceryHypermarket TrafficMixed-Use & Office Traffic

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Ultra-Luxury Positioning

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Pazh Mashhad is a modern shopping center located in the bustling city of Mashhad, Iran.

The mall spans multiple floors, offering a variety of retail outlets ranging from international brands to local merchants. With an emphasis on providing a diverse shopping experience, the mall caters to both luxury and budget-conscious consumers. The mall is strategically located in a high-traffic area, making it easily accessible for both residents and tourists visiting Mashhad. It also features a range of dining options and entertainment facilities, making it a popular destination for families.

However, while the mall has a solid consumer base, competition from newer, more modern developments in the area could impact its foot traffic and retail performance. The lease terms vary, with some retailers facing higher rent costs due to its premium location, though the extensive foot traffic can help offset this for high-demand brands.

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Hours of Operation

Hours

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Monday10:00 AM — 11:00 PM
Tuesday10:00 AM — 11:00 PM
Wednesday10:00 AM — 11:00 PM
Thursday10:00 AM — 11:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Ebne Sina Street, Mashhad, Iran

Insights

Location and Accessibility

Pazh Mashhad is well-positioned in a central area, easily reachable by public transport and major roads, providing significant exposure for tenants. Its proximity to key landmarks in Mashhad adds to its appeal for both locals and tourists.

Retail Mix and Tenant Variety

The mall offers a balanced mix of local and international retailers, ensuring there is something for a wide demographic, though newer malls in the area might lure away some high-end tenants due to better amenities and designs.

Competitive Landscape

Despite its strong location, Pazh Mashhad faces stiff competition from newly developed malls with more modern facilities, which could challenge its long-term tenant retention and growth. It is essential for tenants to carefully consider the potential for decreased foot traffic and shifting retail preferences.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
30,000
Parking Spaces
788
Average Monthly Footfall
291,667
Anchor Tenants
Hyper-Me, Celebon, Food City, Lee Cooper

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
1,200,000 People
Population growth rate
1.5 %
Median age
28 Years
Household size
4.2 People
Education level (tertiary)
35.0 %

Median household income
4,800 USD/year
Unemployment rate
12.0 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD/year
Spending on apparel
300 USD/year
Spending on groceries
500 USD/year
Spending on electronics
200 USD/year

Annual foot traffic
3,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
2,500 USD/year

Number of retail stores
108 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls
Tenant diversity
70.0 %
Unique Concepts
15.0 %

Gross Leasable Area
30,000 Square meters
Number of Levels
3 Levels
Average rent per square meter
25 USD/month
Vacancy rate
8.0 %
Lease term flexibility
Moderate
Available retail space
2,400 Square meters

Proximity to main roads
0.5 km
Public transport access
Yes
Parking spaces
788 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
Standard

Promotional events
12 Events/year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
2.5 %
New tenant pipeline
5 Stores/year
Mall expansion plans
No
City Snapshot
Mashhad

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Top retail destinations across Iran.

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City Snapshot
Mashhad

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