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Niayesh Mall, located in Tehran, is a mid-sized shopping center situated in a prime commercial area. It features a mix of fashion, electronics, and local brands, attracting both local and international shoppers. Despite its smaller size compared to larger malls in Tehran, Niayesh Mall benefits from its central location and well-established customer base. However, the mall has faced challenges with parking capacity, especially during peak shopping hours, and may experience issues with crowding.

Additionally, some areas of the mall show signs of aging and may need renovation to remain competitive in the evolving retail market. Its close proximity to public transport stations offers a positive aspect for foot traffic.

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Hours of Operation

Hours

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Monday10:00 AM — 11:00 PM
Tuesday10:00 AM — 11:00 PM
Wednesday10:00 AM — 11:00 PM
Thursday10:00 AM — 11:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Abshenasan Expressway, Tehran, Iran

Insights

Location & Accessibility

Niayesh Mall benefits from a prime location in Tehran's commercial district, with good access to public transportation, making it a viable option for retailers looking for high foot traffic. However, the mall's parking is a significant issue, especially for shoppers who prefer driving, which may deter some potential customers.

Retail Mix & Foot Traffic

The mall's diverse mix of stores attracts a wide range of shoppers, but it is smaller in size compared to competitors. Retailers may find the space suitable for targeted clientele but may struggle with visibility if competing against larger malls. Foot traffic is steady but can be inconsistent during off-peak hours.

Mall Infrastructure & Condition

The mall has an aging infrastructure, with some areas showing wear and tear. While still functional, the mall may need updates to its facilities and decor to remain competitive. Retailers must weigh the potential for increased maintenance costs against the benefits of the location and established customer base.

Building Details

Property Type
Regional
Gross Leasable Area
20,000
Year Built
2022
Parking Spaces
1500
Average Monthly Footfall
666,667
Owner
Baam Engineering Development Group
Anchor Tenants
Food Hall, Cinema, Amusement Park, Hypermarket

Detailed Market Analytics

Primary Catchment Area
5 Kilometers
Secondary Catchment Area
15 Kilometers
Catchment area population
2,500,000 People
Population growth rate
1.2 %
Median age
31 Years
Household size
3.8 People
Education level (tertiary)
35.0 %

Median household income
4,500 USD
Unemployment rate
12.0 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
600 USD
Spending on electronics
200 USD

Annual foot traffic
8,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,500 USD

Number of retail stores
150 Stores
Anchor tenant presence
Yes
Competitor density (same category)
20.0 %
Tenant diversity
70.0 %
Unique Concepts
10 Stores

Number of Levels
13 Levels
Average rent per square meter
30 USD
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
1,600 Square Meters
Gross Leasable Area
20,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
1,500 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
15.0 %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
High

Promotional events
50 Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Stores
Mall expansion plans
No
City Snapshot
Tehran

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Top retail destinations across Iran.

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Tehran

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