Park View Shopping City Photo Gallery

The catchment area of Park View Shopping City primarily covers Mirpur and Kafrul zones in Dhaka, home to over 400,000 residents, with a demographic skewed toward middle-class families where 55% are aged 18-40, per Bangladesh Bureau of Statistics data. This young, urban population drives demand for affordable clothing and dining. Daily footfall averages 10,000 visitors, rising to 20,000 on weekends and holidays, based on retail analytics from CBRE reports. While this supports consistent sales for F&B and grocery tenants, seasonal dips during monsoons reduce accessibility, and competition from street markets fragments the customer base, posing risks to projected revenues for new entrants.

Park View Shopping City maintains a diverse tenant composition with 35% dedicated to fashion and apparel, 25% to food and beverage, 20% to electronics and gadgets, and the remainder to services like banking and health. Occupancy levels hover at 78-85% as reported in recent JLL market overviews, reflecting steady demand but with vacancies in upper-floor leisure spaces. Strengths lie in anchor tenants like local supermarkets providing draw, yet weaknesses include overrepresentation of budget brands leading to category cannibalization. For potential lessees, this mix offers synergy for complementary retail but requires differentiation to avoid overlap with similar outlets in the vicinity.

Leasing at Park View Shopping City typically involves 3-5 year terms with base rents of BDT 110-160 per square foot monthly, including 8-12% annual escalations and common area maintenance fees, drawn from standard commercial lease benchmarks in Dhaka. Advantages encompass flexible fit-out allowances up to BDT 50 per square foot and marketing collaborations, enhancing visibility. However, risks include elevated operational costs from unreliable utilities and traffic-related access barriers, as noted in Cushman & Wakefield analyses. Broader market factors such as Dhaka's 7% retail growth rate support potential, but saturation in mid-tier malls and rising e-commerce penetration (projected 15% annually) could pressure physical store performance, advising lessees to focus on experiential retail to mitigate challenges.