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International ChainsPremium Dining & LifestyleCinema & LeisureMixed-Use & Office TrafficStreetwear & Athleisure

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Park Square Mall, located in Whitefield, Bengaluru, is a mixed-use development spanning approximately 416,000 square feet across five floors, with around 83,000 square feet per floor. Opened in recent years, it combines retail, dining, entertainment, and office spaces, positioned as a lifestyle destination near major IT hubs like International Tech Park Bangalore (ITPL). The property benefits from Whitefields status as a key IT corridor, attracting a young, affluent demographic of tech professionals and expats.

Tenant mix includes over 80 outlets, featuring international brands such as Decathlon Connect for sports retail, Miniso for lifestyle products, PVR Cinemas for entertainment, and dining options like Hard Rock Cafe, Barbeque Nation, and Habibs. Occupancy stands at around 85-90%, with some upper floors still integrating new tenants, reflecting post-pandemic recovery in retail leasing. Footfall averages 350,000 to 500,000 monthly visitors, driven by proximity to residential areas and corporate offices.

Rent levels range from INR 150-250 per square foot per month for ground-floor retail spaces, competitive within Whitefields mall ecosystem.

Accessibility is strong via Whitefield Road, metro (Purple Line nearby), and upcoming extensions, though traffic congestion during peak hours poses challenges.

Market position is solid in a saturated east Bengaluru retail landscape, with strengths in diverse F&B offerings (35+ dine-in spots) and family-oriented anchors, but faces risks from nearby competitors like Phoenix Marketcity and Inorbit Mall, which draw higher luxury footfall.

Leasing advantages include flexible terms for mid-tier brands, lower entry barriers compared to premium malls, and potential for omnichannel integration amid rising e-commerce pressures. Weaknesses include partial vacancies in non-anchor categories and dependence on IT sector stability, where economic slowdowns could impact spending.

Overall, it suits retailers targeting middle-income urban families and young professionals, with operational quality supported by modern infrastructure but requiring vigilance on maintenance amid aging nearby developments.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 11:00 PM
Tuesday10:00 AM — 11:00 PM
Wednesday10:00 AM — 11:00 PM
Thursday10:00 AM — 11:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

ITPB Main Road, International Tech Park, Bengaluru, India

Insights

Demographics and Footfall

Whitefield hosts a demographic of over 500,000 residents, predominantly IT professionals aged 25-40 with household incomes exceeding INR 10 lakh annually, including 20% expats. This supports high disposable spending on lifestyle and dining. Park Square Mall records 350,000-500,000 monthly footfall, peaking on weekends at 15,000-20,000 daily visitors, bolstered by IT park proximity (within 2 km of 100,000+ workers). However, seasonal dips occur during IT layoffs or monsoons, reducing conversion rates by 10-15%. Data from local market reports indicate 70% footfall from local residents, 20% from offices, and 10% tourists, favoring mid-range retail over luxury.

Competition and Market Saturation

Whitefield features intense retail competition with established malls like Phoenix Marketcity (1.8 million sq ft, 90% occupancy) and Inorbit Mall (700,000 sq ft), capturing 60% of regional footfall through superior anchor tenants and events. Park Square differentiates via affordable F&B and sports retail but struggles in fashion categories, where saturation leads to 20% lower sales per sq ft (INR 5,000-7,000 vs city average INR 8,000). Market reports note east Bengaluru retail supply at 10 million sq ft, with 8% vacancy, pressuring rents downward by 5% YoY. Risks include e-commerce growth eroding 15-20% physical sales, advising retailers to focus on experiential categories to mitigate overlap.

Lease Terms and Operational Risks

Leasing at Park Square offers base rents of INR 150-250/sq ft/month, plus 8-10% turnover rent, with 3-5 year terms and escalation clauses of 5-7% annually. Advantages include no key money for select spaces and marketing support, but drawbacks encompass high common area maintenance (INR 40-50/sq ft) and infrastructure challenges like power backups amid Bengaluru outages. Occupancy at 85-90% reflects recovery, yet 10-15% vacant spaces in upper floors signal leasing delays. Operational quality is moderate, with modern facades but reports of elevator delays and parking shortages (500 spots for 400,000 sq ft). Retailers face risks from IT sector volatility, potentially cutting footfall by 10%, and competition-driven renegotiations, recommending due diligence on exit clauses.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
41,806
Year Built
2011
Parking Spaces
1000
Average Monthly Footfall
208,333
Owner
Ascendas
Anchor Tenants
Aura Cinemas, Barbeque Nation, Levi's

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10-20 km radius
Catchment area population
500,000 People
Population growth rate
4.5 %
Median age
28 Years
Household size
3.8 Persons
Education level (tertiary)
35.0 %

Median household income
600,000 INR per year
Unemployment rate
6.5 %
Cost of living index
125 Index (national=100)

Retail spending per capita
25,000 INR per year
Spending on apparel
6,000 INR per year
Spending on groceries
12,000 INR per year
Spending on electronics
4,500 INR per year

Annual foot traffic
2,500,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
120,000 INR per year

Number of retail stores
120 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
8 Concepts

Gross Leasable Area
41,806 sqm sqm
Number of Levels
4 Levels
Average rent per square meter
1,800 INR per month
Vacancy rate
4.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,394 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
1,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
35.0 %
Internet penetration
85.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
25 Events per year
Loyalty program penetration
45.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
8.0 %
New tenant pipeline
12 Tenants
Mall expansion plans
Minor Plans
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