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Best for:

National ChainsDepartment Store AnchorsFamily EntertainmentCinema & LeisureMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningBudget BrandsSmall Format Retail

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Northridge Fashion Center is a regional shopping mall located at 9301 Tampa Avenue in Northridge, California, a neighborhood in the San Fernando Valley area of Los Angeles. Opened in 1971, the property spans approximately 1.2 million square feet of gross leasable area (GLA) across two levels, accommodating around 165 specialty stores, restaurants, and services. Ownership is held by Brookfield Properties, following its acquisition of General Growth Properties.

The mall serves a trade area with a population of over 300,000 within a five-mile radius, characterized by a diverse demographic profile including families, young professionals, and students from nearby California State University, Northridge. Median household income in the primary trade area stands at about $85,000, supporting moderate to upper-middle-class spending patterns. Anchor tenants include Macy's and a Nordstrom Rack, with a tenant mix focused on apparel (40%), footwear and accessories (20%), dining (15%), and entertainment options like a Cinemark theater.

Occupancy rates have hovered around 92% as of recent market reports from 2023-2025, reflecting post-pandemic recovery but with some vacancies in mid-tier fashion categories. Average inline rents range from $45 to $65 per square foot annually, influenced by location premiums near high-traffic corridors.

Accessibility is provided via major arterials like the 118 Freeway and Reseda Boulevard, though traffic congestion during peak hours poses challenges. The mall's market position is as a community-oriented retail hub, benefiting from local footfall estimated at 8-10 million annual visitors, yet facing pressures from e-commerce and nearby competitors.

Leasing advantages include flexible terms for smaller spaces (500-5,000 sq ft) and co-tenancy protections, but potential drawbacks involve renovation needs for aging infrastructure and saturation in apparel segments.

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Hours of Operation

Hours

Checking...
Monday11:00 AM — 08:00 PM
Tuesday11:00 AM — 08:00 PM
Wednesday11:00 AM — 08:00 PM
Thursday11:00 AM — 08:00 PM
Friday11:00 AM — 09:00 PM
Saturday11:00 AM — 09:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

9301 Tampa Avenue, Los Angeles, United States

Insights

Demographic Profile and Footfall

The primary trade area encompasses Northridge and surrounding San Fernando Valley communities, with a daytime population exceeding 250,000 due to proximity to CSUN (enrollment ~38,000 students). Household demographics show 35% aged 25-44, with 60% homeownership rate and average household size of 3.1 persons. Annual footfall metrics indicate 9 million visitors, driven by weekend family outings and student traffic, per ICSC regional reports. This supports steady traffic for value-oriented retailers, but economic sensitivity in lower-income brackets (20% below $50,000 income) may impact discretionary spending during downturns.

Tenant Mix and Occupancy Levels

Tenant composition includes national chains like H&M, Forever 21, and Apple Store alongside local eateries such as California Pizza Kitchen. Occupancy stands at 92%, with strong performance in dining and experiential retail (95% occupied) but softer in traditional apparel (85%), according to CoStar data from 2024. Operational quality is maintained through recent common area upgrades, yet some corridors show underutilization. Lease terms typically feature 5-10 year commitments with annual escalations of 3%, offering stability but requiring robust sales thresholds (minimum $300 psf) to offset base rents averaging $55 psf.

Competition, Risks, and Market Factors

Direct competition arises from Westfield Topanga (3 miles west, 1.7M sq ft, 95% occupancy) and The Oaks Mall (15 miles northwest), drawing premium shoppers with luxury anchors like Nordstrom. Market saturation in fast fashion poses risks, with 25% of LA Valley retail space dedicated to apparel per CBRE reports. Accessibility via public transit (Metro Orange Line nearby) aids reach, but aging parking structures and seismic retrofit needs (post-1994 Northridge earthquake) represent infrastructure challenges. Broader risks include rising operational costs (up 15% since 2020) and e-commerce encroachment, potentially eroding 10-15% of physical sales annually.

Building Details

Property Type
Regional
Gross Leasable Area
130,000
Year Built
1971
Parking Spaces
5000
Average Monthly Footfall
833,333
Owner
Brookfield Properties
Anchor Tenants
Macy's, H&M, Curacao, AMC Theatres

Detailed Market Analytics

Primary Catchment Area
3 miles
Secondary Catchment Area
5 miles
Catchment area population
129,535 people
Population growth rate
1.3 %
Median age
35 years
Household size
3 people
Education level (tertiary)
40 percent

Median household income
92,250 USD
Unemployment rate
6.28 %
Cost of living index
135 index

Retail spending per capita
12,000 USD/year
Spending on apparel
1,800 USD/year
Spending on groceries
4,000 USD/year
Spending on electronics
1,200 USD/year

Annual foot traffic
10,000,000 visitors/year
Dwell time
1.5 hours
Conversion rate
20 %
Sales per square meter
5,000 USD/sqm/year

Number of retail stores
170 stores
Anchor tenant presence
5 tenants
Competitor density (same category)
medium density
Tenant diversity
high diversity
Unique Concepts
yes presence

Gross Leasable Area
130,000 sqm
Number of Levels
2 levels
Average rent per square meter
31 USD/sqm/month
Vacancy rate
6 %
Available retail space
3,500 sqm

Proximity to main roads
0.5 km
Public transport access
yes access
Parking spaces
5,000 spaces
Pedestrian traffic
moderate traffic

E-commerce competition
high competition
Click-and-collect adoption
yes adoption
Internet penetration
95 %

Retail crime rate
5 percent
Security measures
LPR and guards measures

Promotional events
yes events
Loyalty program penetration
medium penetration
Digital signage presence
yes presence

Projected foot traffic growth
2 percent
New tenant pipeline
yes pipeline
Mall expansion plans
adjacent development plans
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