NEW

Brand Fit Snapshot

Best for:

Department Store AnchorsNational ChainsMid-Market FashionFamily EntertainmentCinema & Leisure

Not ideal if:

Small Format RetailUltra-Luxury PositioningBudget Brands

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

The former Metrocenter Mall in Phoenix, Arizona, opened in 1973 as the states largest enclosed shopping center with over 1.3 million square feet of retail space and anchors including Sears, JCPenney, and Macy's. It served north Phoenix for decades but faced declining footfall due to e-commerce shifts and anchor store closures, leading to its permanent closure in June 2020. The 64-acre site, located at 9617 North Metro Parkway West, is now the focus of an $850 million redevelopment project called The Metropolitan, transforming it into a mixed-use urban village.

Demolition concluded in September 2025, with construction commencing in early 2026 across phased developments. Plans include up to 3,000 multifamily residential units, 115,000 square feet of retail and restaurant space, office components, and green public areas, all integrated with Valley Metro light rail for enhanced accessibility. The surrounding area features a 5-mile radius population of approximately 220,000, with a median household income of $65,000, diverse demographics including 40% Hispanic residents, and a mix of families and young professionals.

This positions The Metropolitan as a neighborhood hub in a growing metro with 1.5% annual population increase. Retail leasing opportunities emphasize ground-floor spaces for experiential tenants, potentially at Phoenix average rents of $20-25 per square foot on a triple net basis. Advantages include revitalization potential and proximity to I-17 highway, though the transition from mall to open-air format requires adaptive strategies amid ongoing market saturation in big-box retail.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
MondayClosed
TuesdayClosed
WednesdayClosed
ThursdayClosed
FridayClosed
SaturdayClosed
SundayClosed
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

10210 N Metro Pkwy, Phoenix, United States

Insights

Demographics and Accessibility

The redevelopment site in north Phoenix targets a 5-mile trade area with 220,000 residents, median age 35, and household income averaging $65,000, supported by a 25% millennial demographic drawn to urban lifestyles. Accessibility is strong via direct light rail connection at the future Peoria Avenue station, reducing car dependency, and I-17 interchange within 1 mile, facilitating regional draw. Projected footfall could reach 5-7 million annual visitors post-completion, bolstered by residential density generating daily traffic. However, current construction may limit immediate access, and competition from established centers like Park West could dilute initial capture rates in this middle-market segment.

Tenant Mix and Retail Opportunities

Planned tenant mix for the 115,000 square feet of retail space prioritizes dining, services, and boutique shops to complement residential and office uses, fostering a synergistic ecosystem unlike the former malls big-box dominance. Early leasing targets experiential retailers to activate street-level spaces, with opportunities for pop-ups during phasing. Occupancy is projected at 70% by 2028, aligned with Phoenixs robust retail absorption of 500,000 square feet annually. Strengths include customizable lease terms for smaller formats under 5,000 square feet, capitalizing on the areas 85% small-space demand, though saturation in casual dining categories poses challenges to achieving premium positioning.

Risks and Operational Considerations

Key risks include construction delays potentially pushing full occupancy to 2029, exposing early tenants to low footfall and higher-than-average Phoenix vacancy rates of 6-8%. Aging infrastructure is no longer an issue post-demolition, but integration with light rail timelines remains uncertain. Lease terms may feature escalating rents starting at $18-22 psf NNN, with concessions for build-out costs up to $50 psf, reflecting market norms. Operational quality will depend on developer NFP Propertys track record in similar projects, yet external factors like economic slowdowns in retail could amplify competition from 10 nearby centers, necessitating strong category differentiation to mitigate performance volatility.

Building Details

Property Type
Regional
Gross Leasable Area
130,064
Year Built
1973
Parking Spaces
5500
Average Monthly Footfall
1,000,000
Owner
Carlyle Development Group
Anchor Tenants
Sears,JCPenney,Dillard's,Macy's,The Broadway

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
800,000 People
Population growth rate
2.1 %
Median age
34.8 Years
Household size
2.7 Persons
Education level (tertiary)
32.0 %

Median household income
$77,041 USD
Unemployment rate
4.2 %
Cost of living index
105 Index

Retail spending per capita
$14,500 USD
Spending on apparel
$1,800 USD
Spending on groceries
$4,500 USD
Spending on electronics
$1,200 USD

Annual foot traffic
12,000,000 Visitors
Dwell time
55 Minutes
Conversion rate
25.0 %
Sales per square meter
$6,000 USD

Number of retail stores
120 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls
Tenant diversity
High
Unique Concepts
Food court and cinema

Gross Leasable Area
130,064 sqm
Number of Levels
2 Levels
Average rent per square meter
$450 USD/month
Vacancy rate
60.0 %
Lease term flexibility
Moderate
Available retail space
30,000 sqm

Proximity to main roads
Adjacent to I-17
Public transport access
Light rail station nearby
Parking spaces
5,500 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
15.0 %
Internet penetration
95.0 %

Retail crime rate
Average
Security measures
CCTV and on-site guards

Promotional events
Seasonal sales and holidays
Loyalty program penetration
20.0 %
Digital signage presence
Yes

Projected foot traffic growth
N/A (redeveloping) %
New tenant pipeline
Mixed-use residential and retail
Mall expansion plans
$850 million redevelopment to urban village
City Snapshot
Phoenix, AZ

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Phoenix.

Top retail destinations across United States.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Phoenix, AZ

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample