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Metrocenter, located at the intersection of Interstate 17 and Peoria Avenue in north Phoenix, Arizona, was a prominent enclosed shopping mall that opened in 1973 and spanned 1.3 million square feet. It served as one of the largest malls in the Southwest until its closure on June 30, 2020, due to declining footfall, anchor tenant departures, and shifts in retail trends toward open-air centers. The property, previously anchored by Macy's, Sears, and JCPenney, experienced high vacancy rates exceeding 50% in its final years, reflecting broader challenges in traditional mall formats amid e-commerce growth and suburban migration.

As of 2025, the site has undergone complete demolition and is undergoing an $850 million redevelopment by Concord Wilshire Capital into a mixed-use urban village called The Metropolitan. This project includes over 1,100 residential units (primarily townhomes and apartments), 200,000 square feet of retail and restaurant space, entertainment venues, and office components, with construction commencing in 2026 and phased openings targeted for 2027-2028.

Phoenix's retail market remains robust, with overall vacancy at 5.1% in Q1 2025 per Cushman & Wakefield reports, driven by population growth exceeding 1.5% annually and household incomes averaging $75,000 in the north Phoenix area. The redevelopment positions Metrocenter as a revitalized destination integrating residential density to boost captive footfall for retailers.

Leasing advantages include ground-floor retail in a pedestrian-friendly layout, proximity to major highways for accessibility, and synergy with new housing to ensure steady local traffic. However, the multi-year construction timeline delays immediate occupancy, and the tenant mix will emphasize experiential retail, dining, and services to align with market preferences for omnichannel experiences.

Operational quality will benefit from modern infrastructure, contrasting the aging setup of the original mall, but risks involve construction disruptions and competition from established nearby centers.

Overall, this transformation addresses past weaknesses like poor accessibility and outdated design, potentially enhancing retail performance in a high-growth corridor.

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9617 North Metro Parkway West, Phoenix, United States

Insights

Demographics and Accessibility

North Phoenix demographics feature a diverse population of approximately 200,000 within a 5-mile radius, with median household income around $72,000 and a mix of families and young professionals, per 2025 U.S. Census data. The area has seen 2.5% annual population growth, supporting retail demand. Footfall potential in the redeveloped site is estimated at 5-7 million annual visitors once fully operational, bolstered by integrated residential units providing built-in traffic. Accessibility is strong via I-17, handling 150,000 daily vehicles, and public transit options including light rail extensions planned by 2028. However, current construction may limit short-term access, and the site's location in a maturing suburban zone faces risks from urban sprawl diverting traffic to emerging developments farther north.

Competition and Tenant Mix

Competing properties include Paradise Valley Mall (redeveloped as an open-air center with 95% occupancy) and Deer Valley Towne Center, both within 10 miles, offering similar mid-tier retail with average rents of $25-35 per square foot. Metrocenter's future tenant mix will prioritize 40% dining and entertainment, 30% lifestyle retail, and 30% services, drawing from successful models like The Shoppes at Norterra, which reports 4% sales growth in 2024. Strengths lie in the mixed-use format fostering longer dwell times, but challenges include market saturation in apparel categories, where national chains have consolidated, and potential oversupply of 500,000 square feet of new retail space in Phoenix by 2027 per CBRE forecasts, pressuring occupancy to below 90% initially.

Leasing Terms and Operational Risks

Lease terms in Phoenix retail average 5-10 year commitments with base rents of $20-30 per square foot for inline spaces in redevelopment projects, including tenant improvement allowances up to $50 per square foot and percentage rent clauses tied to 6-8% of sales. Metrocenter's new build offers modern infrastructure like energy-efficient systems and EV charging, improving operational quality over the original mall's dated facilities that contributed to 20% higher maintenance costs. Risks encompass delays in the 2026-2028 timeline due to supply chain issues, as seen in similar Phoenix projects, and economic sensitivity in a market with 4.2% unemployment. Weak categories like traditional department stores remain vulnerable, while strengths in food and beverage could yield 10-15% higher footfall conversion rates based on ICSC retail benchmarks.

Building Details

Property Type
Super Regional
Gross Leasable Area
130,000
Year Built
1973
Parking Spaces
5000
Average Monthly Footfall
833,333
Owner
Carlyle Development Group
Anchor Tenants
Sears, JCPenney, Macy's, Dillard's, Walmart Supercenter, Harkins Theatres

Detailed Market Analytics

Primary Catchment Area
5 miles Radius
Secondary Catchment Area
20 miles Radius
Catchment area population
500,000 People
Population growth rate
1.5 %
Median age
39 Years
Household size
2.6 Persons
Education level (tertiary)
32.0 %

Median household income
$85,058 USD
Unemployment rate
4.0 %
Cost of living index
105 Index

Retail spending per capita
$12,000 USD
Spending on apparel
$1,800 USD
Spending on groceries
$5,200 USD
Spending on electronics
$1,200 USD

Annual foot traffic
10,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
$800 USD

Number of retail stores
140 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Malls
Tenant diversity
Medium Level
Unique Concepts
nan

Gross Leasable Area
130,000 sqm sqm
Number of Levels
2 Levels
Average rent per square meter
$430 USD
Vacancy rate
100.0 %
Lease term flexibility
Standard Terms
Available retail space
18,581 sqm

Proximity to main roads
Adjacent Status
Public transport access
Moderate Level
Parking spaces
5,000 Spaces
Pedestrian traffic
High Level

E-commerce competition
18.0 %
Click-and-collect adoption
40.0 %
Internet penetration
92.0 %

Retail crime rate
2.5 %
Security measures
Advanced Level

Promotional events
Planned Status
Loyalty program penetration
nan
Digital signage presence
Yes Boolean

Projected foot traffic growth
20.0 %
New tenant pipeline
Active Status
Mall expansion plans
Redevelopment Plans
City Snapshot
Phoenix, AZ

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City Snapshot
Phoenix, AZ

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
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