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Best for:

Cinema & LeisureFamily EntertainmentNational ChainsQuick-Service DiningMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningLarge Footprint Retail

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Major Ekamai, located in the Ekamai district of Bangkok along Sukhumvit Road, is an entertainment-focused complex operated by Major Cineplex Group. Opened in the early 2000s, it primarily features a large multiplex cinema with multiple screens, a bowling alley, and an ice skating rink named Sub Zero, which attracts families and youth seeking recreational activities. Retail space is limited to the ground level, offering outlets for fashion accessories such as bags and purses, casual clothing, and mobile phone accessories, alongside chain restaurants including McDonalds and Fuji.

The tenant mix emphasizes leisure and dining over extensive shopping, with approximately 20-30 retail and F&B units.

Accessibility is strong via direct proximity to BTS Ekkamai station, facilitating footfall from commuters, office workers, and residents in the surrounding high-density area. Ekamai, a trendy neighborhood, hosts a mix of offices, international schools like NIST International School, and upscale residences, drawing a demographic of young professionals, Japanese expatriates, and middle-to-upper-income families.

Market position is niche within Bangkoks recovering retail sector, where BMR occupancy averages 94% as of 2025 per Krungsri Research, but Major Ekamai faces challenges from nearby larger competitors like Gateway Ekamai and EmQuartier.

Rent levels in prime Sukhumvit areas range from 1,200-2,000 THB per sqm per month, reflecting high demand yet competitive pressures.

Operational quality includes modern entertainment facilities, though retail areas show signs of aging infrastructure and post-COVID vacancies, with some units reported empty in 2024 forums. Footfall estimates 10,000-20,000 daily visitors, peaking on weekends due to entertainment draws, but overall sales per sqm lag behind community malls at around 300,000-400,000 THB annually.

Leasing advantages include targeted exposure to affluent, leisure-oriented traffic, but drawbacks involve limited expansion potential and reliance on experiential retail amid market saturation in F&B and accessories categories.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Sukhumvit Road, Bangkok, Thailand

Insights

Demographics and Footfall

The Ekamai area features a diverse demographic including young professionals aged 25-40, Japanese expatriates comprising about 20% of residents due to proximity to Japanese schools and businesses, and families with children attracted to educational and recreational facilities. International schools and offices contribute to weekday footfall of 10,000-15,000 visitors, while weekends see spikes to 20,000 from leisure seekers. This profile supports niche retail like accessories and casual wear, but saturation in F&B limits growth, with average dwell time of 1-2 hours focused on entertainment rather than shopping.

Competition and Market Position

Major Ekamai competes with adjacent Gateway Ekamai, a 50,000 sqm mall with supermarket, IT zone, and Japanese-themed dining drawing 30,000+ daily visitors, and larger venues like EmQuartier 2 km away boasting luxury brands and 50,000 sqm GLA. Regional retail reports from Cushman & Wakefield note Bangkok prime rents stable but competitive, with Ekamais high-traffic location offset by oversupply in entertainment (cinemas occupancy at 85%). Weaknesses include smaller scale (15,000 sqm total) and aging fixtures, risking tenant churn amid 5-10% vacancy rates post-2023 recovery.

Lease Terms and Risks

Leasing at Major Ekamai offers base rents of 1,000-1,800 THB per sqm monthly for retail spaces averaging 50-100 sqm, with turnover rents at 8-10% of sales and minimum guarantees. Advantages include prime BTS adjacency reducing access issues, but risks encompass high operational costs from entertainment adjacency noise and competition eroding sales (projected 350,000 THB/sqm/year). Market factors like economic recovery and tourism rebound support stability, yet infrastructure updates are needed to counter 15-20% footfall decline during off-peak, per local real estate insights.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
20,000
Year Built
1997
Parking Spaces
1000
Average Monthly Footfall
416,667
Owner
Major Development PCL
Anchor Tenants
Major Cineplex, Robinson

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
500,000 People
Population growth rate
0.5 %
Median age
39 Years
Household size
3.0 Persons
Education level (tertiary)
25.0 %

Median household income
30,000 THB/month
Unemployment rate
1.0 %
Cost of living index
55 Index (NY=100)

Retail spending per capita
15,000 THB/year
Spending on apparel
4,500 THB/year
Spending on groceries
6,000 THB/year
Spending on electronics
3,000 THB/year

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
50,000 THB/year

Number of retail stores
200 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
Medium
Unique Concepts
Yes

Gross Leasable Area
20,000 sqm
Number of Levels
4 Levels
Average rent per square meter
900 THB/sqm/month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
2,000 sqm

Proximity to main roads
Direct
Public transport access
High
Parking spaces
1,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
50.0 %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
CCTV and Guards

Promotional events
Frequent
Loyalty program penetration
40.0 %
Digital signage presence
High

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
nan
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