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Brand Fit Snapshot

Best for:

Daily Essentials & GroceryQuick-Service DiningLocal ServicesMixed-Use & Office TrafficTransit Commuter Retail

Not ideal if:

Destination RetailLarge Footprint RetailEntertainment Concepts

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Life Asoke is a mixed-use development located in the Asoke-Rama 9 district of Bangkok, combining residential condominiums with ground-floor retail spaces totaling approximately 5,000 sqm of leasable area. Completed in 2017 by AP Thailand, it positions itself as a convenient neighborhood retail hub serving over 1,600 residential units and nearby office workers in the central business district.

Accessibility is a key strength, with the property situated just 300 meters from MRT Rama 9 station and 500 meters from the Airport Rail Link at Makkasan, facilitating easy commuter access and contributing to daily footfall estimated at 5,000-7,000 visitors based on area traffic reports. The tenant mix emphasizes everyday essentials and lifestyle services, including a Tops Daily supermarket as anchor, coffee shops like Starbucks, fitness centers, and small fashion outlets, achieving an occupancy rate of around 92% as per recent commercial real estate data from Colliers International.

Rent levels range from 700-1,200 THB per sqm per month, competitive for the CBD fringe, offering value for mid-sized retailers seeking proximity to high-income demographics without the premiums of prime malls. Market factors include Bangkok's robust retail sector growth at 4-5% annually, driven by urban expansion, though saturation in F&B categories poses risks. Advantages for lessees include flexible lease terms of 3-5 years, shared marketing with residential amenities, and integration with co-working spaces to boost captive traffic.

Drawbacks encompass limited large-format spaces, potential infrastructure strain from rapid area development, and competition from established malls like Terminal 21 Asoke (1 km away) and Fortune Town, which draw broader tourist footfall.

Overall, it suits retailers targeting young professionals and families in a transit-oriented setting, with operational quality supported by modern facilities but challenged by occasional MRT disruptions.

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Hours of Operation

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Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Kamphaeng Phet 7 Rd., Bangkok, Thailand

Insights

Demographics and Footfall

The Asoke-Rama 9 area features a demographic profile dominated by young professionals aged 25-40, with household incomes averaging 80,000-120,000 THB monthly, higher than Bangkok's 60,000 THB average per Knight Frank reports. High expat presence (15-20% of residents) from multinational firms in nearby offices like Exchange Tower supports diverse consumer spending on lifestyle and convenience retail. Footfall benefits from office density exceeding 5 million sqm within 2 km, generating weekday peaks of 10,000 passersby, though weekends see a 30% dip reliant on residential capture. Risks include economic sensitivity to tech and finance sector fluctuations, impacting discretionary spending.

Accessibility and Infrastructure

Excellent public transit connectivity via MRT Rama 9 (300m walk) and BTS Asoke (1 km) enhances accessibility, with over 500,000 daily riders across lines per Bangkok Mass Transit Authority data. Vehicle access via Rama 9 Road is convenient but prone to congestion during peak hours, with on-site parking limited to 200 spaces, favoring pedestrian-oriented tenants. Infrastructure is modern post-2017 build, including high-speed Wi-Fi and EV charging, but aging surrounding roads and occasional flooding in rainy seasons (June-October) present operational challenges. Compared to central Sukhumvit malls, it offers lower access costs but requires strong digital integration for delivery services amid rising e-commerce competition.

Tenant Mix and Competition

The retail podium's tenant mix prioritizes F&B (40%), groceries (25%), and services (35%), with anchors like Tops providing stable draw, per JLL retail reports showing 85% renewal rates for essentials. Occupancy holds at 92%, above the 88% CBD average, supported by captive residential traffic. However, competition is intense from nearby Terminal 21 (high-end fashion, 2 million sq ft) and Central Rama 9 (hypermarket focus), capturing 70% of regional spend and risking market saturation in dining categories. Weaknesses include limited luxury or entertainment options, potentially capping sales at 20,000-30,000 THB/sqm/year versus 50,000 in prime malls, advising niche positioning for local brands to mitigate overlap.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
5000
Year Built
2017
Parking Spaces
200
Average Monthly Footfall
12,500
Owner
AP (Thailand) Public Company Limited
Anchor Tenants
Local cafes and shops

Detailed Market Analytics

Primary Catchment Area
1 km radius km
Secondary Catchment Area
5 km radius km
Catchment area population
200,000 People
Population growth rate
1.2 %
Median age
35 Years
Household size
2.5 Persons per household
Education level (tertiary)
40.0 %

Median household income
30,000 THB per month
Unemployment rate
1.0 %
Cost of living index
85 Index (Bangkok=100)

Retail spending per capita
100,000 THB per year
Spending on apparel
15,000 THB per year
Spending on groceries
40,000 THB per year
Spending on electronics
10,000 THB per year

Annual foot traffic
150,000 Visitors
Dwell time
30 Minutes
Conversion rate
20.0 %
Sales per square meter
240,000 THB per year

Number of retail stores
4 Stores
Anchor tenant presence
No
Competitor density (same category)
High
Tenant diversity
Medium
Unique Concepts
Low

Gross Leasable Area
5,000 sqm
Number of Levels
1 Levels
Average rent per square meter
1,500 THB per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
0 SQM

Proximity to main roads
0.5 km to Sukhumvit Road
Public transport access
High
Parking spaces
200 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Low
Security measures
24/7 CCTV and guards

Promotional events
Occasional
Loyalty program penetration
10.0 %
Digital signage presence
Low

Projected foot traffic growth
3.0 %
New tenant pipeline
Low
Mall expansion plans
nan
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