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La Gran Plaza Fashion Mall, located at Av. Ignacio L. Vallarta 3959 in Zapopan, Guadalajara metropolitan area, Mexico, is a three-story indoor shopping center with 80,000 sqm gross leasable area, 240 stores, and 2,700-3,000 parking spaces. Occupancy stands at 92% as of mid-2025, matching Guadalajaras 94% retail average. Monthly footfall averages 1,250,000 visitors, driven by high visibility on a major avenue with over 50,000 daily vehicles and proximity to public transit like bus line 646.
Tenant mix allocates 40% to fashion, anchored by Zara, Sears, Liverpool, Suburbia, Pull&Bear, C&A, and Coppel, which generate 60% of sales; 20% to dining with Starbucks, McDonalds, IHOP, Chilis, Italiannis, and a food court; 15% to entertainment including Cinepolis cinema, arcade, and play areas; 25% to services. It targets middle-class families and young professionals with median household incomes of MXN 12,000-18,000 monthly and median age of 30 in a 5 million+ metro population.
In Guadalajaras competitive market with over 20 malls and 5 per 1 million residents, it positions as mid-tier family destination with 4.6/5 Google rating from 35,000+ reviews.
Leasing advantages include base rents of MXN 400-600 per sqm annually, 5-10 year terms, tenant improvement allowances up to MXN 500/sqm, and 50 annual events for promotion. Sales average MXN 80,000/sqm/year. Challenges encompass traffic congestion, fashion saturation, e-commerce competition (30% sales), and nearby rivals like Andares (10 km) and Plaza del Sol (5 km).
Operational quality is solid with low turnover, but aging infrastructure in peripheral areas and seasonal rainy impacts pose risks.
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Hours of Operation
Hours
| Monday | 11:00 AM — 09:00 PM |
| Tuesday | 11:00 AM — 09:00 PM |
| Wednesday | 11:00 AM — 09:00 PM |
| Thursday | 11:00 AM — 09:00 PM |
| Friday | 11:00 AM — 09:00 PM |
| Saturday | 11:00 AM — 09:00 PM |
| Sunday | 11:00 AM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Target Market
Zapopan area demographics feature middle-class families and young professionals, with 2 million residents within 10 km and metro population over 5 million growing at 1.5% annually. Median household income is MXN 15,000 monthly (approx. MXN 250,000 yearly), average household size 3.5 persons, median age 30 years. This supports discretionary spending: MXN 25,000/year on apparel, MXN 12,000 on dining, MXN 6,000 on electronics, MXN 4,000 on entertainment. The malls family-oriented tenant mix aligns well, but modest GDP growth of 0.8% and inflation at 4% may constrain higher-end category expansion, limiting luxury goods presence.
Competition and Market Saturation
Guadalajaras retail sector is saturated with over 20 major malls and density of 5 per 1 million population. Key competitors include upscale Andares (10 km away) targeting higher incomes and value-oriented Plaza del Sol (5 km), potentially cannibalizing footfall. La Gran Plaza differentiates through mid-market fashion focus and amenities like cinema and play areas, but over-reliance on apparel (40% space) exposes it to trend shifts and e-commerce penetration (30% of sales). High competition heightens risks in a resilient yet cautious market with 12 new tenants nationally for every 10 exits.
Leasing Terms and Operational Risks
Competitive base rents range MXN 400-600/sqm/year, with overage on sales above MXN 10,000/sqm, 5-10 year leases, and TIAs up to MXN 500/sqm. Common area maintenance adds 20% to rent; parking MXN 600/month. Occupancy at 92% reflects strong demand, with average sales MXN 80,000/sqm/year and 50 events yearly boosting promotion. Strengths include anchors driving 60% sales and 90-minute dwell time. Risks involve aging infrastructure needing investment, traffic congestion on Vallarta Avenue reducing access, seasonal rainy season dips, and fashion category volatility amid 4% inflation and urban sprawl.
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Zapopan, JAL
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Zapopan, JAL
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