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KINTEX Fashion Outlet, located in Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea, is a prominent retail destination integrated with the Korea International Trade Exhibition Center (KINTEX).
Spanning multiple floors, it features a diverse tenant mix focused on fashion, luxury brands, beauty, and lifestyle products. Key anchors include international luxury labels such as Gucci, Prada, and Valentino on the ground level, alongside mid-tier fashion retailers, cosmetics outlets like Olive Young, and dining options ranging from casual eateries to upscale restaurants. The property benefits from its proximity to the exhibition center, which hosts over 100 international trade shows annually, driving significant event-based footfall estimated at 2-3 million visitors per major event.
Overall annual footfall exceeds 5 million, supported by the suburban demographic of Ilsan New Town, characterized by middle to upper-middle income families with average household incomes around KRW 80 million.
Accessibility is strong via Seoul Metro Line 3 at Daehwa and Juyeop stations (15-minute walk), GTX-A Kintex Station (under construction, expected 2024 opening for faster Seoul access), and airport limousine buses.
Occupancy rates hover at 95%, reflecting stable demand in the Gyeonggi-do retail market.
Rent levels for prime fashion spaces range from KRW 15,000-25,000 per square meter annually, competitive with nearby Hyundai Department Store KINTEX and lower than Seoul CBD averages.
Market position is solid as a hybrid exhibition-retail hub, attracting business travelers and locals, though it faces saturation from competing outlets like Lotte Outlet Goyang (10km away) and premium outlets in Paju and Gimpo.
Leasing advantages include flexible terms for pop-up events tied to exhibitions, co-marketing opportunities with KINTEX, and lower operational costs due to integrated facilities. Potential drawbacks involve seasonal traffic fluctuations outside exhibition periods and increasing e-commerce competition impacting physical fashion sales. The surrounding area has a tenant mix emphasizing apparel (40%), beauty (20%), and F&B (25%), with operational quality maintained through recent renovations in 2018-2020, including updated food courts and digital signage.
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Hours of Operation
Hours
| Monday | 10:30 AM — 08:00 PM |
| Tuesday | 10:30 AM — 08:00 PM |
| Wednesday | 10:30 AM — 08:00 PM |
| Thursday | 10:30 AM — 08:00 PM |
| Friday | 10:30 AM — 08:30 PM |
| Saturday | 10:30 AM — 08:30 PM |
| Sunday | 10:30 AM — 08:30 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics
The primary catchment area encompasses Ilsan New Town and surrounding Goyang-si districts, serving a population of approximately 1.2 million within a 30-minute drive. Demographics skew towards families aged 30-50 with higher education levels and disposable incomes supporting luxury and mid-range fashion spending. Annual retail sales per capita in the area stand at KRW 4.5 million, above the national average of KRW 3.8 million, bolstered by proximity to Seoul (20km north). However, an aging population segment (over 20% above 60) may limit appeal for youth-oriented fashion categories, requiring balanced tenant strategies to capture diverse consumer segments.
Competition and Market Saturation
KINTEX Fashion Outlet operates in a competitive Goyang-si retail landscape, with direct rivals including Starfield Goyang (3km away, focusing on experiential retail with 560 brands) and Lotte Outlet Goyang (offering discounted fashion at 20-30% below retail prices). Regional saturation is evident, with over 15 major malls within 20km, leading to a 75% overall occupancy across Gyeonggi-do outlets but pressure on non-discount fashion segments. Exhibition synergies provide a unique edge, boosting footfall by 40% during events, yet off-peak periods see 20% dips compared to consistent performers like Hyundai Department Store KINTEX. Risks include brand cannibalization and shifting consumer preferences towards online outlets amid a 15% YoY e-commerce growth in apparel.
Accessibility and Infrastructure
Excellent public transport links include 15-minute walks to Daehwa and Juyeop subway stations on Line 3, connecting to Seoul in 40 minutes, and future GTX-A enhancing commute times to 20 minutes from Gangnam. Road access via the Ilsan-Seo Expressway supports high vehicle traffic, with 50,000 daily vehicles nearby. Airport connectivity via bus #7400 from Incheon (1 hour) aids international visitors. Challenges involve parking constraints during peak exhibition days (capacity 2,000 spots, often full) and aging infrastructure in adjacent areas, though the outlet itself features modern HVAC and escalator systems post-2020 upgrades. Overall, accessibility scores 8/10, positively influencing retail performance but vulnerable to construction disruptions from GTX expansion.
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Goyang Si
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