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KB Mall, situated in the central area of Kota Bharu, Kelantan, Malaysia, represents the inaugural modern and most extensive shopping center in the region, encompassing roughly 500,000 square feet of gross leasable space. The facility incorporates principal anchors such as Pacific Department Store, Pacific Hypermarket, and Golden Screen Cinemas, complemented by a varied tenant composition exceeding 250 brands across sectors including apparel, consumer electronics, dining options, and recreational amenities.

Positioned as a comprehensive retail hub, the mall registers approximately 7 million annual visitors, translating to an average daily attendance of around 19,000 individuals. Retail occupancy rates in Kelantan hover between 80 percent and 92 percent according to recent analyses, with KB Mall anticipated to align closely due to its established status.

Rental rates for premium retail units in Kota Bharu fluctuate from RM7 to RM25 per square foot monthly, contingent on positioning and dimensions.

Accessibility benefits from its downtown placement, adjacency to public transit networks, and proximity to Sultan Ismail Petra Airport, about 10 kilometers distant. The surrounding demographic encompasses a district population surpassing 500,000, primarily Malay and Muslim constituents with median household incomes below the national benchmark, approximately RM5,000 monthly, emphasizing affordability-focused retailing.

Leasing merits encompass consistent pedestrian flow and a tenant assortment attuned to regional tastes, whereas constraints involve rivalry from contemporary venues like AEON Mall Kota Bharu and Mydin Mall Tunjong, alongside regional economic hurdles such as subdued growth and elevated poverty incidence, potentially impacting consumer expenditure and mall vitality.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Jalan Hamzah, Kota Bharu, Malaysia

Insights

Demographic Profile

The Kota Bharu district hosts a population of about 577,000 residents as of recent estimates, characterized by a youthful composition with around 25 percent under 15 years and 67 percent in the working-age bracket of 15-64 years. The populace is overwhelmingly Malay, exceeding 90 percent, with adherence to conservative Islamic norms influencing retail preferences toward modest apparel and halal-certified products. Household income levels remain below national averages, with mean monthly figures around RM5,000, fostering a price-conscious consumer base that bolsters performance in value-oriented categories like groceries and budget fashion but restricts viability for upscale or specialty leasing. Associated risks include economic inertia in Kelantan, one of Malaysias less affluent states, and high poverty rates, which may exacerbate spending volatility amid inflationary pressures or external disruptions.

Competition and Market Saturation

KB Mall maintains a prominent market stance as the pioneering large-scale mall in Kota Bharu, yet encounters intensifying competition from newer establishments such as AEON Mall Kota Bharu, spanning over 1 million square feet since its 2016 inception, and Mydin hypermarkets emphasizing economical merchandise. The regional retail landscape exhibits signs of saturation, with Kelantans total retail space approximating 4.1 million square feet and limited population expansion, potentially straining occupancy and necessitating competitive pricing or incentives. Strengths encompass its central locale and loyal patronage, while drawbacks include comparatively dated infrastructure relative to rivals, which could demand capital outlays for upgrades to sustain tenant retention and visitor appeal in a market increasingly favoring experiential retail formats.

Lease Terms and Operational Quality

Rental structures at KB Mall typically range from RM7 to RM25 per square foot monthly for prime spaces, with terms often spanning 3-5 years and incorporating provisions for percentage rents based on sales turnover, subject to negotiation influenced by unit scale and duration. Footfall metrics indicate robust traffic at 7 million annually, supported by promotional events, though operational aspects reveal mixed reviews on maintenance and facility upkeep, with some indications of aging elements requiring attention. Accessibility via major roadways and public transport aids convenience, but peak-hour congestion poses challenges. Overall, leasing opportunities benefit from high visibility and established infrastructure, yet potential issues arise from e-commerce encroachment and regional market stability, advising thorough due diligence on contract flexibility and escalation clauses.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
50,000
Year Built
2004
Parking Spaces
800
Average Monthly Footfall
583,333
Owner
Y.S. Tang Holdings Sdn. Bhd.
Anchor Tenants
Pacific Hypermarket, Pacific Departmental Store, Brands Outlet, Padini, FOS, SENQ, Al-Ikhsan Sports, SMO Bookstores, Digital City

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
500,000 People
Population growth rate
1.2 %
Median age
30 Years
Household size
4.9 People
Education level (tertiary)
15.0 %

Median household income
3,614 RM per month
Unemployment rate
5.5 %
Cost of living index
75 Index

Retail spending per capita
12,000 RM per year
Spending on apparel
570 RM per year
Spending on groceries
5,000 RM per year
Spending on electronics
1,000 RM per year

Annual foot traffic
7,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 RM per year

Number of retail stores
250 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Local Kelantanese brands

Gross Leasable Area
50,000 sqm
Number of Levels
4 Levels
Average rent per square meter
30 RM per month
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
10.0 %

Proximity to main roads
High
Public transport access
Good
Parking spaces
800 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
98.0 %

Retail crime rate
1.0 %
Security measures
CCTV and guards

Promotional events
Weekly Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Planned
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Kota Bharu

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