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Hypermarket TrafficNational ChainsHome & LifestyleDaily Essentials & GrocerySpecialty Retail

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Ultra-Luxury Positioning

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Hili Mall is situated in the Al Hili district of Al Ain, Abu Dhabi, UAE, a green garden city and heritage hub approximately 90 minutes from Abu Dhabi and Dubai. Opened in September 2013, this three-story community mall spans about 30,075 square meters of gross leasable area and accommodates over 120 retail outlets. The tenant mix is diverse, encompassing fashion and apparel (including brands like Splash and local Emirati designers), electronics and home appliances, eyewear and optics, books, stationery, toys, and gifts, with a focus on affordable upscale options suitable for middle-income shoppers.

Anchor tenants feature a major hypermarket, complemented by dining outlets such as Costa Coffee and McDonalds in the food court, and entertainment like kids workshops and seasonal events. Directly connected to the Four Points by Sheraton Al Ain hotel, it draws additional footfall from leisure travelers and business guests.

Accessibility is favorable via Baniyas Street, linking to key highways (E22 to Dubai, E95 to Abu Dhabi) and proximity to tourist attractions like Hili Archaeological Park and Al Ain Zoo, enhancing its role as an everyday destination for locals and cross-border visitors from Oman. In the Al Ain retail market, characterized by family-oriented demographics and steady growth, Hili Mall holds a solid position as a boutique community center amid UAE's resilient retail sector, which saw 4.8% consumer spending increase in Q3 2024.

Leasing advantages include high occupancy rates around 92-95%, driven by community engagement and hotel synergy, with estimated base rents of AED 120-180 per square meter annually, lower than premium Dubai malls but competitive locally. Drawbacks encompass limited luxury offerings, potential infrastructure updates after 12 years, and exposure to e-commerce shifts, though balanced by low vacancy risks and event-driven traffic.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 12:00 AM
Saturday10:00 AM — 12:00 AM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Baniyas Street 117, Al Ain, United Arab Emirates

Insights

Demographics and Footfall

Al Ain boasts a population exceeding 800,000, blending Emirati families, South Asian expats, and Arab residents, with a median age under 30 and emphasis on family leisure. Hili Mall caters to this profile through kid-friendly zones and affordable retail, attracting middle-class locals and tourists. Footfall has shown resilience; 2017 data indicated an 18% year-over-year rise in the first half, while broader UAE community mall trends report 5-10% annual growth in 2024-2025 amid post-pandemic recovery and tourism rebound, supported by events like Eid Fiesta and proximity to heritage sites drawing 1-2 million annual visitors to Al Ain.

Tenant Mix and Occupancy

The tenant composition allocates roughly 40% to fashion and apparel, 20% to food and beverage, 15% to electronics and home goods, with the remainder in services, toys, and leisure outlets, fostering a balanced community vibe without heavy luxury skew. Occupancy stands at approximately 92%, bolstered by strategic leasing and hotel integration, though challenges arise from weaker performance in non-essential categories during economic dips. Operational quality is maintained through regular events and health standards compliance, but competition from online platforms pressures mid-tier brands, necessitating adaptive mix adjustments.

Competition and Market Risks

Hili Mall contends with local rivals like larger Bawadi Mall (more entertainment-focused) and central Al Ain Mall, potentially diverting premium traffic, alongside regional draws in Abu Dhabi and Dubai. Accessibility remains strong, but aging facilities post-2013 opening may incur capex for modernizations. Market saturation affects groceries and casual dining, with risks from expat turnover and fuel price volatility impacting cross-border shoppers; however, UAE retail's 2025 outlook projects stable 4-6% growth, mitigating concerns through Al Ain's tourism edge and low overall vacancy in suburban assets.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
30,075
Year Built
2013
Parking Spaces
1000
Average Monthly Footfall
208,333
Owner
Potential Real Estate, Sultan Bin Rashed Group
Anchor Tenants
Lulu Hypermarket, Lifestyle

Detailed Market Analytics

Primary Catchment Area
10 km Radius
Secondary Catchment Area
50 km Radius
Catchment area population
1,000,000 People
Population growth rate
1.59 %
Median age
28.9 Years
Household size
4.2 Persons
Education level (tertiary)
35.0 %

Median household income
25,000 AED
Unemployment rate
2.5 %
Cost of living index
85 Index

Retail spending per capita
5,000 USD
Spending on apparel
1,200 USD
Spending on groceries
2,500 USD
Spending on electronics
800 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
50 Minutes
Conversion rate
25.0 %
Sales per square meter
7,000 AED

Number of retail stores
120 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls
Tenant diversity
High Level
Unique Concepts
Boutique Retail Concepts

Gross Leasable Area
30,075 sqm
Number of Levels
3 Levels
Average rent per square meter
1,500 AED/sqm/year
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
Low Availability

Proximity to main roads
Direct Access
Public transport access
Good Access
Parking spaces
1,000 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
High Level
Click-and-collect adoption
High Adoption
Internet penetration
99.0 %

Retail crime rate
Low Rate
Security measures
CCTV, Guards Measures

Promotional events
Multiple Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Planned Plans
City Snapshot
Al Ain

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