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Grameenphone Center, also known as GP House, is located in Bashundhara Residential Area, Baridhara, Dhaka-1229, Bangladesh. This modern corporate headquarters, inaugurated in 2010 and designed by architects Mohammad Foyez Ullah and Mustapha Khalid Palash, spans 7,466 square meters and features sustainable elements including an in-house power plant, sewerage system, and wastewater treatment plant. Positioned at the main entrance of Bashundhara R/A, it benefits from proximity to Jamuna Future Park, one of Dhaka's largest shopping malls, enhancing footfall.
The property houses Grameenphone's operations and includes a customer service center offering telecom products like SIM cards, handsets from brands such as Samsung, Apple, and Xiaomi, and accessories, serving as a retail outlet.
Tenant mix primarily consists of Grameenphone's corporate offices on upper floors with ground-level retail for telecom services.
Market position is strong in a high-growth residential and commercial hub, with Bashundhara R/A attracting affluent professionals and families.
Leasing advantages include high visibility, accessibility via major roads, and integration with a vibrant ecosystem; however, primary occupancy is by Grameenphone, limiting external retail spaces to specific zones.
Operational quality is high with amenities like cafeteria, gym, and green spaces supporting employee and visitor traffic.
Rent levels in surrounding areas average BDT 80-120 per sq ft monthly for retail, influenced by location premiums. Potential challenges involve traffic congestion in Dhaka and competition from nearby malls.
Overall, it offers stable footfall estimated at thousands daily from residential and mall visitors, with occupancy near 100% for owned spaces.
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Hours of Operation
Hours
| Monday | 10:00 AM — 06:00 PM |
| Tuesday | 10:00 AM — 06:00 PM |
| Wednesday | 10:00 AM — 06:00 PM |
| Thursday | 10:00 AM — 06:00 PM |
| Friday | Closed |
| Saturday | 02:00 PM — 06:00 PM |
| Sunday | 10:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Bashundhara R/A features a demographic profile of upper-middle to high-income residents, including professionals, expatriates, and families, with population density supporting consistent footfall. Proximity to Jamuna Future Park drives additional traffic, with the mall reporting over 20 million annual visitors. Grameenphone Center benefits from this, seeing high daily footfall from telecom customers and office workers, estimated at 1,000-2,000 visitors. Accessibility via Panthapath and Pragati Sarani roads aids reach, though peak-hour congestion poses risks to retail performance.
Competition and Market Saturation
The area faces competition from established malls like Jamuna Future Park and Bashundhara City, offering diverse retail categories including fashion, electronics, and food. Telecom retail at Grameenphone Center competes with multi-brand outlets in these malls and standalone shops. Market saturation in electronics and telecom is moderate, with Grameenphone's market share over 50% providing an edge. Weak categories like niche retail may struggle, but telecom services remain resilient amid Bangladesh's 100%+ mobile penetration rate per GSMA reports.
Lease Terms and Risks
Leasing in Grameenphone Center focuses on retail spaces for telecom-related tenants, with terms typically 3-5 years and rents around BDT 100 per sq ft, including maintenance. Advantages include prime visibility and utilities support from the building's infrastructure. Risks encompass aging urban infrastructure in Dhaka leading to power outages, despite on-site backups, and economic volatility affecting discretionary spending. Tenant mix policy favors complementary services, but high security and corporate dominance may limit flexibility for non-telecom retailers.
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City Snapshot
Dhaka
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