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Department Store AnchorsHypermarket TrafficDaily Essentials & GroceryNational ChainsFamily Entertainment

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Fisher Mall, situated at the intersection of Quezon Avenue and Roosevelt Avenue in Quezon City, Philippines, spans 80,000 square meters of gross leasable area across five levels. Developed in 2014 by Mallers Investment, Inc., it targets a primary catchment of 1.5 million residents within a 5 km radius, featuring a median age of 26 years, household size of 4.2, and median annual income of PHP 300,000.

The tenant mix comprises 200 stores, anchored by Fisher Department Store and Fisher Supermarket, with medium-high diversity including local SMEs, international brands like Uniqlo, and categories such as apparel, dining, and groceries. Occupancy stands at 92.8% with 5,000 sq m available, reflecting steady demand amid plans for 3,000-5,000 sq m expansion by mid-2026. Annual footfall reaches 5 million visitors, projecting 10% growth, driven by high pedestrian traffic and 90-minute dwell times.

Average rent is PHP 2,000 per sq m monthly, yielding PHP 150,000 sales per sq m annually and 25% conversion rate.

Accessibility is strong via public transport and 1,000 parking spaces, benefiting from proximity to UP Diliman and government offices.

Market position emphasizes community events and promotions, though challenges include high competition from SM North EDSA and TriNoma, e-commerce penetration at 75%, and Quezon City traffic congestion.

Operational quality features robust security, flood-resistant design, and clean facilities, but potential saturation in key categories like groceries warrants evaluation for new leases.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Quezon Avenue cor. Roosevelt Avenue, Quezon City, Philippines

Insights

Demographics

The catchment area within 5 km holds 1.5 million people, growing at 1.5% annually, with a young median age of 26 and 30% tertiary education attainment. Median household income of PHP 300,000 annually supports mid-tier retail, with per capita spending of USD 60 on retail overall, including USD 44 on apparel and USD 150 on groceries. Proximity to universities and offices draws students and professionals, enhancing footfall in fashion and F&B, though income levels may constrain high-end category performance and increase price sensitivity.

Competition

Quezon Citys retail landscape features high competitor density, with nearby SM North EDSA (over 400,000 sq m GLA) and TriNoma dominating regional draw. E-commerce competition is elevated at 75% internet penetration, pressuring physical sales. Fisher Mall differentiates through SME-focused uniques and community events, achieving PHP 150,000 sales per sq m and 25% conversion, but market saturation in apparel and dining risks diluting tenant performance amid broader economic pressures on discretionary spending.

Accessibility and Risks

High public transport access and direct major road links support 5 million annual visitors and high pedestrian traffic, complemented by 1,000 parking spaces. However, Quezon Citys chronic congestion poses entry challenges. Lease terms provide medium flexibility at PHP 2,000 per sq m monthly rent. Risks include 7.2% vacancy indicating selective demand, post-2014 infrastructure potentially needing updates, low retail crime at 1.5%, and category weaknesses in electronics amid e-commerce shifts; expansion plans mitigate space constraints but introduce construction disruptions.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
104,000
Year Built
2014
Parking Spaces
1000
Average Monthly Footfall
416,667
Owner
Mallers Investment, Inc.
Anchor Tenants
Fisher Department Store, Fisher Supermarket

Detailed Market Analytics

Primary Catchment Area
5 km radius km
Secondary Catchment Area
20 km radius km
Catchment area population
1,500,000 People
Population growth rate
1.5 %
Median age
26 Years
Household size
4.2 Persons per household
Education level (tertiary)
30.0 %

Median household income
PHP 300,000 Annual PHP
Unemployment rate
4.5 %
Cost of living index
45 Index (NY=100)

Retail spending per capita
USD 60 Annual USD
Spending on apparel
USD 44 Annual USD
Spending on groceries
USD 150 Annual USD
Spending on electronics
USD 50 Annual USD

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
PHP 150,000 Annual PHP

Number of retail stores
200 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
Medium-High Diversity
Unique Concepts
SME-focused Concepts

Gross Leasable Area
104,000 sqm
Number of Levels
5 Levels
Average rent per square meter
PHP 2,000 Monthly PHP
Vacancy rate
7.2 %
Lease term flexibility
Medium Flexibility
Available retail space
5,000 sq m

Proximity to main roads
Direct access Access
Public transport access
High Access
Parking spaces
1,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
Wide Adoption
Internet penetration
75.0 %

Retail crime rate
1.5 %
Security measures
Armed guards, CCTV, bag checks Measures

Promotional events
Frequent Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
10.0 %
New tenant pipeline
5-6 Tenants
Mall expansion plans
3,000-5,000 sq m addition sq m
City Snapshot
Quezon City

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City Snapshot
Quezon City

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