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Fisher Mall, situated at the intersection of Quezon Avenue and Roosevelt Avenue in Quezon City, Philippines, spans 80,000 square meters of gross leasable area across five levels. Developed in 2014 by Mallers Investment, Inc., it targets a primary catchment of 1.5 million residents within a 5 km radius, featuring a median age of 26 years, household size of 4.2, and median annual income of PHP 300,000.
The tenant mix comprises 200 stores, anchored by Fisher Department Store and Fisher Supermarket, with medium-high diversity including local SMEs, international brands like Uniqlo, and categories such as apparel, dining, and groceries. Occupancy stands at 92.8% with 5,000 sq m available, reflecting steady demand amid plans for 3,000-5,000 sq m expansion by mid-2026. Annual footfall reaches 5 million visitors, projecting 10% growth, driven by high pedestrian traffic and 90-minute dwell times.
Average rent is PHP 2,000 per sq m monthly, yielding PHP 150,000 sales per sq m annually and 25% conversion rate.
Accessibility is strong via public transport and 1,000 parking spaces, benefiting from proximity to UP Diliman and government offices.
Market position emphasizes community events and promotions, though challenges include high competition from SM North EDSA and TriNoma, e-commerce penetration at 75%, and Quezon City traffic congestion.
Operational quality features robust security, flood-resistant design, and clean facilities, but potential saturation in key categories like groceries warrants evaluation for new leases.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics
The catchment area within 5 km holds 1.5 million people, growing at 1.5% annually, with a young median age of 26 and 30% tertiary education attainment. Median household income of PHP 300,000 annually supports mid-tier retail, with per capita spending of USD 60 on retail overall, including USD 44 on apparel and USD 150 on groceries. Proximity to universities and offices draws students and professionals, enhancing footfall in fashion and F&B, though income levels may constrain high-end category performance and increase price sensitivity.
Competition
Quezon Citys retail landscape features high competitor density, with nearby SM North EDSA (over 400,000 sq m GLA) and TriNoma dominating regional draw. E-commerce competition is elevated at 75% internet penetration, pressuring physical sales. Fisher Mall differentiates through SME-focused uniques and community events, achieving PHP 150,000 sales per sq m and 25% conversion, but market saturation in apparel and dining risks diluting tenant performance amid broader economic pressures on discretionary spending.
Accessibility and Risks
High public transport access and direct major road links support 5 million annual visitors and high pedestrian traffic, complemented by 1,000 parking spaces. However, Quezon Citys chronic congestion poses entry challenges. Lease terms provide medium flexibility at PHP 2,000 per sq m monthly rent. Risks include 7.2% vacancy indicating selective demand, post-2014 infrastructure potentially needing updates, low retail crime at 1.5%, and category weaknesses in electronics amid e-commerce shifts; expansion plans mitigate space constraints but introduce construction disruptions.
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Quezon City
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