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Cross Rhodes Shopping Center is a neighborhood retail center located at 1211-1239 Getwell Road in Memphis, Tennessee 38111, at the intersection of Getwell Road and Rhodes Avenue. The property spans 37,595 square feet with 12 stores and 367 parking spaces, serving the local community in the Berclair-Highland Heights area. The 38111 ZIP code has a population of approximately 40,533 residents, with a median household income of $52,806 and a median age of 32.9 years; the area is predominantly African American, with a focus on middle-income families and young professionals.
Tenant mix includes a variety of convenience-oriented retailers, restaurants, and service providers, such as grocery anchors and local eateries, fostering daily essential shopping.
Market position is as a convenient local hub rather than a regional draw, benefiting from proximity to residential neighborhoods and bus line access.
Leasing advantages include competitive rent levels around $16 to $24 per square foot annually, high occupancy rates above 90% driven by Memphis's stable retail demand, and pylon signage for visibility. Drawbacks encompass moderate footfall limited to neighborhood traffic, competition from larger centers like Oak Court Mall, and potential infrastructure aging in an established urban setting.
Overall, the center supports steady performance for value-driven retailers amid Memphis's logistics-fueled economy, with low vacancy reflecting strong local demand but risks from economic sensitivity in lower-income demographics.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Trade Area
The primary trade area in ZIP code 38111 encompasses 40,533 residents with a median household income of $52,806, below the Memphis MSA average of $64,743. Population density is 4,554 people per square mile, with a young median age of 32.9 years and a high proportion of African American residents (over 70%). Households average 2.3 persons, supporting demand for everyday retail categories like groceries and quick-service dining. Proximity to the University of Memphis (about 5 miles away) adds student traffic, though the core draw is local families. This profile suits budget-conscious tenants but limits luxury retail potential due to income constraints and urban density challenges.
Competition and Accessibility
Cross Rhodes faces competition from nearby neighborhood centers and larger malls like Oak Court Mall (2 miles east) and Southland Mall (further south), which offer broader tenant mixes and higher footfall. Daily traffic on Getwell Road exceeds 20,000 vehicles, providing solid visibility, but pedestrian access is moderate with bus line service aiding public transit users. The center's pylon signage enhances exposure, yet aging infrastructure and urban congestion pose risks to operational efficiency. Memphis retail market shows overall vacancy up 70 basis points to around 8%, but neighborhood segments remain resilient with stable occupancy. Retailers should assess saturation in convenience categories amid economic pressures on local spending.
Lease Terms and Operational Quality
Available spaces range from 1,000 to 4,000 square feet at rents of $16-$24 per square foot triple net, aligning with Memphis neighborhood center averages and offering flexibility for small-format retailers. Occupancy hovers at 90-95%, supported by low turnover in a tight market with vacancy rates under 5% citywide for residential analogs indicating strong demand spillover. Operational quality includes ample parking ratio of 367 spaces for 37,595 SF (about 1:100), but potential maintenance issues from the center's established build date could increase costs. Lease terms typically feature 5-year minimums with options, emphasizing percentage rent clauses for traffic-dependent sales. Risks involve market saturation in services and sensitivity to logistics sector fluctuations, yet the location's accessibility bolsters reliable performance for essential retail.
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Memphis, TN
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