NEW

Brand Fit Snapshot

Best for:

National ChainsDepartment Store AnchorsFamily EntertainmentHypermarket TrafficMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Centro Comercial Paseo Villa del Río, located in south Bogotá's Ciudad Bolívar locality along Autopista Sur highway, opened in 2020 spanning 188,000 square meters total with 60,000 square meters gross leasable area across four commercial levels. It serves a catchment of over 2.3 million residents in previously underserved southern neighborhoods, accounting for 19% of Bogotá's consumer spending. The tenant mix includes over 280 brands across 350 spaces with a 60/40 retail-to-leisure balance; major anchors are Makro hypermarket, Locatel pharmacy, Olímpica department store, Pepe Ganga, and Dollarcity, complemented by fashion outlets like Leonisa, dining options such as Crepes & Waffles and Frisby, and extensive entertainment facilities including Royal Films 11-screen cinema, Riobowling, BodyTech gym, Casino Cacique, and Latin America's first Pet Park covering 31,800 square meters for sports, gastronomy, and pets.

Occupancy stands at 80%, with average monthly footfall of 416,667 visitors, annual totals estimated at 5 million, 90-minute dwell times, and 25% repeat visits.

Rent levels range 15-25 USD per square meter monthly, at the lower end for south Bogotá malls. As Bogotá's first EDGE-certified sustainable mall, it achieves 33% energy savings, 54% water reduction, and 47% lower embodied energy.

Market position emphasizes value-oriented family retail in a growing area, with community events like religious services and sports classes enhancing engagement.

Leasing advantages include 3-5 year terms with turnover rent clauses tied to sales, promotional support for new tenants, and alignment with local demographics favoring essentials and leisure. Potential challenges encompass lower household incomes limiting premium categories, regional vacancy rates of 15-20%, and competition from nearby centers like BIMA and Titán Plaza.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday08:00 AM — 09:00 PM
Tuesday08:00 AM — 09:00 PM
Wednesday08:00 AM — 09:00 PM
Thursday08:00 AM — 09:00 PM
Friday08:00 AM — 09:00 PM
Saturday08:00 AM — 09:00 PM
Sunday08:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Diagonal 57 C Sur #62-60, Bogotá, Colombia

Insights

Demographic Profile

The primary trade area encompasses Ciudad Bolívar and adjacent southern localities, serving 2.3 million residents with 553,409 within 20 km radius, population growing at 1.9% annually. Demographics are young and family-oriented, average age 32.5 years, 3.1 persons per household, 22% under age 15. Median household income is 800-1,000 USD monthly, below city average of 1,200 USD, with 40% poverty rate and employment primarily in services and informal sectors (91.8% rate, 3.4% growth). Annual consumer spending averages 1,200 USD, including 250 USD on apparel, 600 USD on food and beverages, 150 USD on entertainment. This profile supports strong performance in value retail, budget fashion, and family leisure but poses risks for higher-end segments due to economic constraints and 12% unemployment.

Competitive Landscape

Competition includes nearby malls like BIMA (similar 60,000 sqm GLA, 85% occupancy) and Titán Plaza within 10 km, contributing to south Bogotá's 15-20% vacancy rate versus citywide 10%. Market saturation affects budget fashion and fast food categories, exacerbated by street vendors and e-commerce capturing 30% of sales with 75.7% digital adoption. Strengths lie in unique entertainment offerings like the Pet Park and cinema boosting dwell time and differentiating from traditional retail; footfall recovery post-pandemic to 5 million annual visitors indicates resilience. Weaknesses involve pressure on margins from value-segment rivals and potential footfall dilution during peak hours due to traffic. Overall, the mall's leisure focus provides a competitive edge in an underserved area with 19% city spending share.

Lease Terms and Operational Risks

Lease structures feature 3-5 year terms with turnover rent clauses linked to sales performance, offering medium flexibility and promotional incentives for new tenants, alongside rents of 15-25 USD per square meter monthly sustainable amid 9.3% inflation. Operational quality is high as a new 2020 build with minimal infrastructure aging risks, EDGE sustainability certification reducing costs by over 58,000 USD monthly, and safety via CCTV and guards (10% incident rate). Weekly events including religious services and free classes attract 20% of visitors, fostering community ties. Risks include economic vulnerability to slowdowns curbing discretionary spending in low-income areas, perceived security issues in south Bogotá impacting late-night traffic, and congestion on Autopista Sur despite 1,200-2,000 parking spaces and 1,600 bike spots. High access levels support potential, but 40% poverty may challenge rent collection stability.

Building Details

Property Type
Regional
Gross Leasable Area
60,000
Year Built
2020
Parking Spaces
2000
Average Monthly Footfall
416,667
Owner
AshmoreAVENIDA
Anchor Tenants
Makro, Locatel, Olímpica, Pepe Ganga, Dollarcity, Tugó, Amoblando, Royal Films, Nairo Quintana, Auteco

Detailed Market Analytics

Primary Catchment Area
South Bogotá Region
Secondary Catchment Area
Greater Bogotá Region
Catchment area population
2,300,000 People
Population growth rate
1.04 %
Median age
32.5 Years
Household size
3.1 Persons
Education level (tertiary)
25.0 %

Median household income
800 USD/month
Unemployment rate
12.0 %
Cost of living index
85 Index (US=100)

Retail spending per capita
1,200 USD/year
Spending on apparel
203 USD/year
Spending on groceries
600 USD/year
Spending on electronics
250 USD/year

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
1,500 USD

Number of retail stores
350 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
60,000 sqm
Number of Levels
3 Levels
Average rent per square meter
12 USD/month
Vacancy rate
20.0 %
Lease term flexibility
Medium Flexibility
Available retail space
29,000 m²

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
2,000 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
70.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
Frequent Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
City Snapshot
Bogotá

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Bogotá.

Top retail destinations across Colombia.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Bogotá

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample