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Central Plaza Songkhla is situated in Hat Yai, Songkhla province, Thailand, serving as a commercial hub on Sanaeha Nusorn Road. However, the prominent retail destination in the area is CentralFestival Hat Yai, likely the referenced property, with 250,000 sq.m. leasable area and opened in December 2013. It commands a leading market position in Hat Yai, a vital commercial center drawing locals from Songkhla and nearby provinces, plus Malaysian and Singaporean tourists.

Tenant mix encompasses international fashion brands such as Uniqlo and H&M, local boutiques, extensive F&B from Thai to global cuisines, and entertainment like cinemas, bowling alleys, and arcades. With 250 tenants and 95% occupancy, it benefits from robust footfall of 10,000-15,000 daily, surging beyond 20,000 on weekends.

Leasing advantages include prime accessibility in the city center, 1,500 parking spots, free shuttles from hotels and Prince of Songkla University, and rent levels around 800-1,200 THB per sq.m. monthly, competitive for regional malls. Hat Yis border proximity boosts cross-border shopping, enhancing retail performance amid southern Thailands growing economy. Challenges encompass competition from Lee Gardens Plaza, potential saturation in apparel, and reliance on tourism vulnerable to regional events.

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Hours of Operation

Hours

Checking...
Monday11:00 AM — 09:00 PM
Tuesday11:00 AM — 09:00 PM
Wednesday11:00 AM — 09:00 PM
Thursday11:00 AM — 09:00 PM
Friday10:00 AM — 09:30 PM
Saturday10:00 AM — 09:30 PM
Sunday10:00 AM — 09:30 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1518 Kanjanavanich Rd, Hat Yai, Thailand

Insights

Demographics and Footfall

Hat Yai boasts a population of about 160,000, within Songkhla provinces 1.5 million residents, featuring a young, middle-class demographic with rising disposable income. The property attracts families, youth, and tourists, with daily footfall estimated at 10,000-15,000 visitors, escalating to over 20,000 on weekends due to Malaysian cross-border shopping and regional draw from southern provinces, supporting consistent traffic for retailers.

Tenant Mix and Lease Terms

The tenant mix is diverse: 40% fashion and accessories, 30% food and beverage, 20% entertainment and leisure, 10% services and others, fostering synergy. Occupancy at 95% reflects strong leasing demand. Lease terms offer flexible options with base rents of 800-1,200 THB per sq.m. monthly, plus turnover percentages, advantageous for performance-based models in a high-traffic environment, though negotiations may vary by category.

Competition and Market Risks

Primary competition includes Lee Gardens Plaza and Diana Complex, which focus on budget shopping, but CentralFestival leads with scale and modernity. Risks involve market saturation in fast fashion, access issues during peak traffic, and economic sensitivity to tourism declines from border policies or pandemics. Aging infrastructure is minimal given recent opening, yet ongoing maintenance is key to sustaining operational quality.

Building Details

Property Type
Super Regional
Gross Leasable Area
250,000
Year Built
2013
Parking Spaces
1500
Average Monthly Footfall
1,000,000
Owner
Central Pattana Public Company Limited
Anchor Tenants
Central Department Store, Tops Market, B2S, SuperSports, PowerBuy, Office Depot, Major Cineplex

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
50 km radius
Catchment area population
1,000,000 People
Population growth rate
1.2 %
Median age
38 Years
Household size
3.2 Persons per household
Education level (tertiary)
25.0 %

Median household income
25,000 THB per month
Unemployment rate
1.5 %
Cost of living index
75 Index (Bangkok=100)

Retail spending per capita
50,000 THB per year
Spending on apparel
10,000 THB per year
Spending on groceries
20,000 THB per year
Spending on electronics
5,000 THB per year

Annual foot traffic
12,000,000 Visitors per year
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
150,000 THB per year

Number of retail stores
250 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
20 Unique stores

Gross Leasable Area
250,000 sq.m.
Number of Levels
4 Levels
Average rent per square meter
800 THB per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
10,000 sq.m.

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
1,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
50 Events per year
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
Planned Plans
City Snapshot
Hat Yai

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Top retail destinations across Thailand.

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City Snapshot
Hat Yai

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