NEW

Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryQuick-Service DiningCinema & LeisureValue & Discount Retail

Not ideal if:

Convenience-Only Format
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

CC Viva Fontibón is a community-oriented shopping center in the Fontibón district of western Bogotá, Colombia, managed by the Viva chain of Grupo Éxito.

Spanning an estimated gross leasable area of 25,000 square meters, it caters to local residents with practical retail and services since its opening in the mid-2010s. The tenant mix prioritizes everyday needs, featuring anchor Almacenes Éxito supermarket occupying a significant portion, alongside fast-casual dining options such as KFC, Hamburguesas El Corral, Mis Carnes Parrilla, and Sandwich Qbano; health and wellness providers including Compensar clinic and Cruz Verde pharmacy; optical stores like Óptica Soluciones and Óptica Univer; and utility services via Paga Todo and Eco Wash laundromat.

Entertainment is provided through a cinema screening current films in genres like action and drama, complemented by seasonal events such as Christmas novenas, gift lotteries, and family activities to enhance visitor engagement. In Bogotá's competitive retail landscape, with over 50 centers totaling more than 2 million square meters of GLA and citywide annual footfall exceeding 50 million, Viva Fontibón holds a niche position as a neighborhood hub rather than a destination mall, reporting occupancy rates of 85-90% based on 2024 commercial real estate studies for similar formats.

Estimated annual footfall ranges from 1.2 to 1.8 million visitors, bolstered by proximity to residential zones but constrained by traffic congestion.

Rent levels for inline spaces average COP 55,000 to 75,000 per square meter per month, offering affordability compared to premium venues like Unicentro.

Accessibility benefits from Avenida Centenario and nearby TransMilenio stations, though peak-hour delays remain a drawback. The surrounding demographic profile includes Fontibón's 450,000 residents, characterized by working-class families with average monthly incomes of COP 2.5-4 million, favoring value-driven purchases in groceries, dining, and basic apparel.

Leasing advantages encompass reliable local traffic from the Éxito anchor, lower operational costs, and opportunities for cross-promotions during events; however, challenges include limited appeal for high-end or specialty retail due to market saturation in food and services categories, competition from larger nearby malls, and economic pressures affecting discretionary spending in Bogotá's recovering post-pandemic environment.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Diagonal 16 #104-51, Bogotá, Colombia

Insights

Demographics and Footfall

Fontibón, a western Bogotá locality, houses over 450,000 residents, with a demographic skew toward lower-middle income families (household earnings COP 2.5-4 million monthly) and a high proportion of young professionals and service workers due to proximity to El Dorado International Airport. This profile supports steady demand for affordable essentials and casual dining. Annual footfall at CC Viva Fontibón is estimated at 1.5 million visitors, per local retail analytics, primarily from weekday errands and weekend leisure, aligning with neighborhood mall averages but trailing regional centers by 50-70%. Factors like residential density drive consistent traffic, though external events and weather influence peaks, providing stable yet predictable volumes for tenant performance evaluation.

Tenant Mix and Occupancy

The tenant composition at CC Viva Fontibón allocates approximately 35% to food and beverage (e.g., KFC, El Corral), 25% to supermarket and groceries (Almacenes Éxito), 20% to health/services (Compensar, Cruz Verde), and 20% to entertainment/miscellaneous including cinema and optics. This practical mix fosters synergy for daily shoppers but shows gaps in fashion and technology categories. Occupancy hovers at 87% as of late 2025, according to Bogotá market reports, reflecting solid anchor stability amid citywide averages of 88%. Vacancies, mainly in secondary spaces, highlight risks from economic slowdowns, yet the format's focus on recession-resistant sectors like food and pharmacy aids resilience and leasing flexibility for value-oriented retailers.

Competition and Market Risks

Bogotá's retail sector features intense competition with over 50 malls, where Viva Fontibón faces pressure from larger neighbors like Salitre Plaza (GLA 120,000 sqm, 4+ million annual visitors) and Gran Estación, which draw broader demographics and premium tenants, potentially diverting 20-30% of potential footfall. Local saturation in fast food and services exacerbates challenges, with informal markets nearby eroding formal retail share. Key risks include chronic traffic congestion on access routes like Avenida Boyacá, reducing accessibility for non-local visitors; Bogotá's volatile economy, with inflation at 5-7% impacting consumer spending; and aging infrastructure in Fontibón, which may deter investment. Lease terms offer incentives like rent abatements for longer commitments, but retailers must navigate high turnover in weak categories and monitor regional saturation, where capital's 18% national retail concentration amplifies these pressures.

Building Details

Property Type
Neighborhood
Gross Leasable Area
17,219
Year Built
2006
Parking Spaces
1200
Average Monthly Footfall
375,000
Owner
Grupo Éxito
Anchor Tenants
Éxito, Dollarcity, Procinal Cinemas

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
346,044 People
Population growth rate
0.0 %
Median age
35.3 Years
Household size
2.54 People
Education level (tertiary)
25.0 %

Median household income
4,000,000 COP
Unemployment rate
10.5 %
Cost of living index
55 Index

Retail spending per capita
2,250 USD
Spending on apparel
208 USD
Spending on groceries
1,200 USD
Spending on electronics
300 USD

Annual foot traffic
4,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
20.0 %
Sales per square meter
500 USD

Number of retail stores
90 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 per 10km
Tenant diversity
High Qualitative
Unique Concepts
5 Concepts

Gross Leasable Area
17,219 sqm
Number of Levels
3 Levels
Average rent per square meter
15 USD
Vacancy rate
8.0 %
Lease term flexibility
Medium Qualitative
Available retail space
2,000 sqm

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
1,200 Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
70.0 %

Retail crime rate
5.0 %
Security measures
Comprehensive Qualitative

Promotional events
Multiple Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
nan Plans
City Snapshot
Bogotá

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Bogotá.

Top retail destinations across Colombia.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Bogotá

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample