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Hypermarket TrafficDaily Essentials & GroceryNational ChainsCinema & LeisureValue & Discount Retail

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Big C Nha Trang operates as a hypermarket supercenter in Nha Trang, Khanh Hoa Province, Vietnam, situated at 34 To Hien Thanh Street, Phuoc Hai Ward.

Spanning roughly 30,000 square meters of gross floor area, it functions as an anchor retail hub established in the early 2000s under the Central Retail Corporation. The property encompasses a vast hypermarket section stocking over 40,000 SKUs in groceries, fresh foods, apparel, electronics, and household items, alongside peripheral spaces for about 50-60 smaller tenants including F&B kiosks, pharmacies, and service outlets like mobile shops.

In Nha Trang's dynamic retail landscape, characterized by 7 million annual tourists and a local populace of over 400,000, Big C maintains a market position focused on value-driven shopping, benefiting from the city's coastal tourism economy that fuels 6-8% yearly retail growth.

Leasing advantages include flexible unit sizes from 20-200 square meters, competitive rents averaging 18-28 USD per square meter annually, and proximity to residential zones and highways enhancing accessibility.

Tenant mix emphasizes everyday essentials with some lifestyle elements, promoting stable occupancy around 90%. Drawbacks involve seasonal footfall variations tied to tourism peaks in summer, moderate infrastructure updates needed for modern appeal, and exposure to regional competition from emerging malls. This setup supports retailers in budget categories seeking reliable local traffic amid Vietnam's expanding middle class.

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Hours of Operation

Hours

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Monday08:00 AM — 10:00 PM
Tuesday08:00 AM — 10:00 PM
Wednesday08:00 AM — 10:00 PM
Thursday08:00 AM — 10:00 PM
Friday08:00 AM — 10:00 PM
Saturday08:00 AM — 10:00 PM
Sunday08:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

19/5 Street, Nha Trang, Vietnam

Insights

Demographic Profile and Footfall

Nha Trang features a youthful demographic with median age of 32 years, household incomes averaging 8-12 million VND monthly, and a blend of urban professionals, families, and seasonal tourists boosting spending on convenience goods. Big C Nha Trang draws 6,000-12,000 daily visitors, with footfall surging 30-50% during high tourist months (June-August), driven by its role as an affordable staple provider. Challenges include tourism dependency causing off-season dips and rising e-commerce penetration at 15-20% of retail sales, potentially shifting younger consumers away from physical stores.

Tenant Mix and Occupancy

The tenant composition at Big C Nha Trang prioritizes anchor hypermarket dominance (70% space) with supporting categories like F&B (15%), health/beauty (10%), and general merchandise (5%), fostering synergies for cross-traffic. Occupancy rates hold steady at 88-92%, aligning with Vietnam secondary market averages, supported by proactive lease renewals and minimal vacancies. Operational quality includes extended hours (8 AM-10 PM) and basic amenities, though limited experiential features may constrain premium tenant attraction compared to upscale venues.

Competition and Market Risks

Big C faces rivalry from Lotte Mart Nha Trang (larger at 40,000 m2 with broader entertainment) and Nha Trang Center (tourist-focused luxury), intensifying pressure in a market with 1.2 million square meters total supply and 5% annual addition. Accessibility via Tran Phu Boulevard aids reach, but traffic congestion and parking limitations (500 spots) pose drawbacks. Broader risks encompass economic volatility affecting tourist inflows and saturation in grocery segments, advising retailers to emphasize differentiation through local sourcing or promotions for sustained performance.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
25,000
Year Built
2014
Parking Spaces
500
Average Monthly Footfall
125,000
Owner
Central Retail Vietnam
Anchor Tenants
Big C, CGV Cinema

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
20 km Radius
Catchment area population
535,000 People
Population growth rate
1.0 %
Median age
33.4 Years
Household size
3.5 Persons
Education level (tertiary)
20.0 %

Median household income
14,200,000 VND per month
Unemployment rate
2.0 %
Cost of living index
45 Index (US=100)

Retail spending per capita
1,620 USD per year
Spending on apparel
68 USD per capita
Spending on groceries
550 USD per capita
Spending on electronics
200 USD per capita

Annual foot traffic
1,500,000 Visitors
Dwell time
45 Minutes
Conversion rate
50.0 %
Sales per square meter
800 USD per sqm per year

Number of retail stores
100 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 Per 100,000 people
Tenant diversity
High
Unique Concepts
Fresh market integration

Gross Leasable Area
25,000 sqm
Number of Levels
2 Levels
Average rent per square meter
30 USD per sqm per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
0 SQM

Proximity to main roads
Direct access
Public transport access
High
Parking spaces
500 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
CCTV and guards

Promotional events
Weekly
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
nan
Mall expansion plans
nan
City Snapshot
Nha Trang

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