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National ChainsFast FashionDepartment Store AnchorsMid-Market FashionFamily Entertainment

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Ultra-Luxury PositioningSmall Format RetailBudget Brands

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Belvedere Shopping is a regional mall in Belo Horizonte, Brazil, situated at BR-356, 3049, built in 1979 spanning 35,000 sqm across 3 levels with 150 stores. Anchor tenants include Renner, Riachuelo, C&A, Livraria Cultura, H&M, and Zara, offering high tenant diversity and unique concepts. Annual footfall reaches 6 million visitors, averaging 90 minutes dwell time, with 3% projected growth. Occupancy is 93%, vacancy 7%, supported by 10 new stores and ongoing expansion.

Average rent is 150 BRL/sqm/month, sales 8,000 BRL/sqm/month, with medium lease flexibility.

Accessibility features direct road access, high public transport, and 1,200 parking spaces, though pedestrian traffic is moderate. Primary 5 km catchment has 500,000 residents, median age 36, income 4,200 BRL/month, 1.2% growth.

Leasing advantages encompass 12 annual promotions, 40% loyalty penetration, and 25% conversion rate.

Market position is stable in a mid-income area, but faces risks from 3 competing malls per million people, high e-commerce (85% internet), and aging infrastructure potentially needing upgrades for operational quality.

Tenant mix strengths lie in fashion and dining (40% shopping, 35% dining visits), yet saturation in apparel and limited family amenities could challenge performance.

Overall, it suits mid-tier retailers seeking established traffic amid Belo Horizonte's retail saturation.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday02:00 PM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

BR-356, 3049, Belo Horizonte, Brazil

Insights

Demographics and Market Factors

Primary catchment within 5 km includes 500,000 residents with median age 36, household size 3.1, and median income 4,200 BRL/month. Tertiary education at 25%, unemployment 6.5%, supporting retail spending of 2,500 BRL/capita yearly (apparel 600 BRL, groceries 1,200 BRL). Population growth 1.2% aids stability, but moderate income and cost of living index 55 limit luxury appeal. Contextual factors like urban expansion in Belvedere enhance accessibility, though market saturation in Minas Gerais retail sector (multiple malls nearby) pressures footfall distribution.

Tenant Mix and Occupancy

High diversity with anchors like H&M, Zara, and Renner drives 6 million annual visitors, 40% for shopping, 35% for dining. Occupancy 93% with 7% vacancy and 10 new stores planned indicates strong demand. Strengths include unique concepts boosting dwell time to 90 minutes; drawbacks encompass potential category weaknesses in fashion saturation and calls for more family zones or international cuisine. Operational quality benefits from anchor presence, but aging 1979 build may raise maintenance risks for new lessees.

Accessibility, Competition, and Lease Terms

Direct BR-356 access, high public transport, and 1,200 parking spaces facilitate reach, though moderate pedestrian traffic limits walk-in potential. Competes with 3 regional malls per million people and high e-commerce (60% click-and-collect). Rent at 150 BRL/sqm/month offers value with 8,000 BRL sales/sqm, medium-term flexibility. Advantages: 12 promotions/year, 25% conversion; risks: infrastructure age, e-commerce erosion, and security incidents at 4/1,000 visitors. Balanced for retailers evaluating traffic vs. digital shifts in Belo Horizonte.

Building Details

Property Type
Regional
Gross Leasable Area
110,000
Year Built
1979
Parking Spaces
1200
Average Monthly Footfall
500,000
Owner
Multiplan
Anchor Tenants
Renner, Riachuelo, C&A, Livraria Cultura, H&M, Zara

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
20 km Radius
Catchment area population
500,000 People
Population growth rate
1.2 %
Median age
36 Years
Household size
3.1 Persons
Education level (tertiary)
25.0 %

Median household income
4,200 BRL per month
Unemployment rate
6.5 %
Cost of living index
55 Index (NY=100)

Retail spending per capita
2,500 BRL per year
Spending on apparel
600 BRL per capita annually
Spending on groceries
1,200 BRL per capita annually
Spending on electronics
400 BRL per capita annually

Annual foot traffic
6,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
8,000 BRL per month

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 1M people
Tenant diversity
High Level
Unique Concepts
Yes Presence

Gross Leasable Area
110,000 sqm
Number of Levels
3 Levels
Average rent per square meter
150 BRL per month
Vacancy rate
7.0 %
Lease term flexibility
Medium Level
Available retail space
2,500 sqm

Proximity to main roads
Direct access Access
Public transport access
High Level
Parking spaces
1,200 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
High Level
Click-and-collect adoption
60.0 %
Internet penetration
85.0 %

Retail crime rate
4 Incidents per 1,000 visitors
Security measures
CCTV and guards Measures

Promotional events
12 Events per year
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
10 New stores planned
Mall expansion plans
Ongoing Status
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Belo Horizonte, MG

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Top retail destinations across Brazil.

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Belo Horizonte, MG

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