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The Markets at Town Center is a 250,000 square foot grocery-anchored open-air lifestyle center in Jacksonville, Florida, adjacent to the St. Johns Town Center. It serves as a mixed-use destination in north Florida's premier retail district, featuring anchors including Nordstrom Rack (35,170 SF), REI (23,491 SF), West Marine (30,392 SF), and upcoming Sprouts Farmers Market (30,162 SF). The tenant mix comprises mid-tier fashion and accessories (Versona, Palmetto Moon), value-oriented retail (Five Below, Kirkland's Home), beauty and personal care (ULTA, Ideal Image), and casual dining (Chipotle, Pei Wei, Cooper's Hawk).
Services include spas (Massage Heights, Royal Essence Day Spa) and financial (Charles Schwab). With 97% occupancy, the center enjoys high traffic from 39,000 AADT on Town Center Parkway and 128,500 on J. Turner Butler Boulevard. The 5-mile trade area has 178,273 residents, average household income of $78,173, and 231,995 daytime population, bolstered by 24 million SF of office space.
Leasing advantages include strong co-tenancy, affluent demographics, and available spaces from 923 SF to 74,018 SF.
Market position benefits from the surrounding 2 million SF high-end retail ecosystem, though competition from luxury anchors in St. Johns Town Center may challenge differentiation for similar categories.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 12:30 PM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile and Catchment
The primary trade area within 3 miles encompasses 62,035 residents with an average household income of $78,102, expanding to 178,273 residents and $78,173 average income within 5 miles. Daytime population reaches 81,054 locally and 231,995 within 5 miles, driven by 24.2 million square feet of office space employing over 227,000 workers. This affluent, growing suburban demographic in Jacksonville's southside supports mid-tier retail and dining, with household incomes exceeding national averages and proximity to residential developments enhancing weekend and evening footfall.
Accessibility and Traffic Metrics
Strategically located off I-95 and J. Turner Butler Boulevard, the center offers excellent accessibility with 128,500 average annual daily traffic on the boulevard and 39,000 on Town Center Parkway. Public transit options are limited, but ample parking and proximity to residential areas facilitate drive-time visits. As part of the St. Johns Town Center corridor, it captures spillover traffic from the adjacent 1.5 million SF super-regional mall, contributing to robust vehicle counts and conversion potential for inline retailers, though peak-hour congestion on major roads can pose minor access challenges during events.
Market Position and Competitive Landscape
Positioned as an upscale neighborhood complement to the luxury-focused St. Johns Town Center, The Markets benefits from 97% occupancy and a diverse national tenant roster, with recent $108 million acquisition by Kimco Realty signaling strong investor confidence. However, saturation in fashion and dining categories from nearby anchors like Nordstrom and high-end restaurants may pressure rents, estimated at $25-35 PSF in similar Jacksonville submarkets. Operational quality is high with modern infrastructure, but available large pad spaces indicate opportunities for category expansion amid evolving retail trends like experiential services.
Building Details
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Jacksonville, FL
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Jacksonville, FL
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