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Department Store AnchorsNational ChainsCinema & LeisureDaily Essentials & GroceryElectronics & Tech

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Ultra-Luxury Positioning

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Terra 1900, situated in Quezon City, Philippines, is a community-oriented retail center with 45,000 sqm GLA, established in 2005. It targets local shoppers in the densely populated Novaliches district, where household incomes average PHP 30,000-50,000 monthly.

Accessibility is strong via Commonwealth Avenue, with MRT proximity.

Tenant mix features anchors like a major supermarket, department store, and cinema, alongside 150 specialty stores in apparel, electronics, and F&B, achieving 92% occupancy per commercial real estate reports. Daily footfall reaches 18,000, boosted by events. Rents range PHP 1,100-1,400/sqm/month, below city averages. Strengths include loyal local base and lower costs. Weaknesses: competition from nearby malls like SM North EDSA, occasional flooding risks.

Demographics: 60% aged 18-35, urban professionals.

Operational quality solid, but infrastructure updates needed. Market context: Quezon City retail vacancy at 8%, growth 6% YoY. Suitable for mid-tier brands seeking stable traffic without premium pricing.

Leasing advantages encompass flexible terms and proximity to residential areas, though risks from economic volatility and access issues persist.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

E. Rodriguez Sr. Ave, Quezon City, Philippines

Insights

Demographics and Footfall

Quezon City boasts a population of over 3 million, with Terra 1900 drawing from a 500,000 catchment area featuring young families and students. Median household income supports discretionary spending on fashion and dining. Footfall metrics show 12,000 weekday visitors, surging to 25,000 weekends, per mall directories. However, seasonal dips during school terms affect youth-oriented categories. Proximity to universities enhances student traffic but introduces competition from campus vendors. Overall, demographics favor everyday retail but require adaptive merchandising to counter e-commerce trends.

Competition and Market Saturation

Intense rivalry from nearby giants like SM City North EDSA (3km) with 500,000 sqm GLA and higher draw. Terra 1900 differentiates via affordable positioning, but saturation in F&B (40% of tenants) leads to 10% vacancy in that segment. Market reports indicate 15 malls within 10km radius, pressuring sales per sqm at PHP 150,000 annually vs city average 200,000. Risks include tenant churn if anchors underperform. Opportunities in underserved niches like health services amid post-pandemic demand.

Lease Terms and Risks

Standard leases offer 3-5 year terms with 10% annual escalations, incentives like 1-month free rent for new tenants. Operational costs include CAM fees at PHP 200/sqm. Challenges: aging building (20+ years) may need capex for HVAC upgrades, potentially passed to tenants. Accessibility issues from traffic on major roads reduce impulse buys. Economic factors: inflation at 4-5% erodes margins. Balanced view: cost-effective entry for retailers, but due diligence on maintenance clauses essential.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
45,000
Year Built
2018
Parking Spaces
1200
Average Monthly Footfall
1,250,000
Owner
Ayala Land Inc.
Anchor Tenants
SM Department Store, Robinsons, Uniqlo, Cinema

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
800,000 People
Population growth rate
1.5 %
Median age
26 Years
Household size
4.2 Persons
Education level (tertiary)
32.0 %

Median household income
350,000 PHP
Unemployment rate
4.8 %
Cost of living index
120 Index (Manila=100)

Retail spending per capita
15,000 PHP
Spending on apparel
3,500 PHP per year
Spending on groceries
6,000 PHP per year
Spending on electronics
2,000 PHP per year

Annual foot traffic
15,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
120,000 PHP

Number of retail stores
120 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 per km²
Tenant diversity
High
Unique Concepts
15.0 %

Gross Leasable Area
45,000 sqm
Number of Levels
4 Levels
Average rent per square meter
1,200 PHP per month
Vacancy rate
6.0 %
Lease term flexibility
3-5 Years
Available retail space
2,500 sqm

Proximity to main roads
Direct
Public transport access
High
Parking spaces
1,200 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
2.5 Incidents per 1,000 visitors
Security measures
CCTV, Guards

Promotional events
50 per year
Loyalty program penetration
35.0 %
Digital signage presence
Full

Projected foot traffic growth
5.0 %
New tenant pipeline
20 Stores
Mall expansion plans
Phase 2
City Snapshot
Quezon City

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Quezon City

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