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Terra 1900, situated in Quezon City, Philippines, is a community-oriented retail center with 45,000 sqm GLA, established in 2005. It targets local shoppers in the densely populated Novaliches district, where household incomes average PHP 30,000-50,000 monthly.
Accessibility is strong via Commonwealth Avenue, with MRT proximity.
Tenant mix features anchors like a major supermarket, department store, and cinema, alongside 150 specialty stores in apparel, electronics, and F&B, achieving 92% occupancy per commercial real estate reports. Daily footfall reaches 18,000, boosted by events. Rents range PHP 1,100-1,400/sqm/month, below city averages. Strengths include loyal local base and lower costs. Weaknesses: competition from nearby malls like SM North EDSA, occasional flooding risks.
Demographics: 60% aged 18-35, urban professionals.
Operational quality solid, but infrastructure updates needed. Market context: Quezon City retail vacancy at 8%, growth 6% YoY. Suitable for mid-tier brands seeking stable traffic without premium pricing.
Leasing advantages encompass flexible terms and proximity to residential areas, though risks from economic volatility and access issues persist.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Quezon City boasts a population of over 3 million, with Terra 1900 drawing from a 500,000 catchment area featuring young families and students. Median household income supports discretionary spending on fashion and dining. Footfall metrics show 12,000 weekday visitors, surging to 25,000 weekends, per mall directories. However, seasonal dips during school terms affect youth-oriented categories. Proximity to universities enhances student traffic but introduces competition from campus vendors. Overall, demographics favor everyday retail but require adaptive merchandising to counter e-commerce trends.
Competition and Market Saturation
Intense rivalry from nearby giants like SM City North EDSA (3km) with 500,000 sqm GLA and higher draw. Terra 1900 differentiates via affordable positioning, but saturation in F&B (40% of tenants) leads to 10% vacancy in that segment. Market reports indicate 15 malls within 10km radius, pressuring sales per sqm at PHP 150,000 annually vs city average 200,000. Risks include tenant churn if anchors underperform. Opportunities in underserved niches like health services amid post-pandemic demand.
Lease Terms and Risks
Standard leases offer 3-5 year terms with 10% annual escalations, incentives like 1-month free rent for new tenants. Operational costs include CAM fees at PHP 200/sqm. Challenges: aging building (20+ years) may need capex for HVAC upgrades, potentially passed to tenants. Accessibility issues from traffic on major roads reduce impulse buys. Economic factors: inflation at 4-5% erodes margins. Balanced view: cost-effective entry for retailers, but due diligence on maintenance clauses essential.
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Quezon City
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Quezon City
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