NEW

Brand Fit Snapshot

Best for:

National ChainsMid-Market FashionFast FashionQuick-Service DiningTourist & Duty-Free

Not ideal if:

Ultra-Luxury PositioningDiscount RetailLarge Footprint Retail
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Sylhet Magos City is a mid-sized retail complex in Sylhet, Bangladesh, covering about 150,000 square feet across four floors in the bustling Zindabazar area. Established in 2018, it caters to the citys population of over 600,000 and regional tourists drawn to nearby natural attractions like tea gardens and wetlands. The tenant mix comprises 60% fashion and apparel stores including local brands like Yellow and international options such as Levi's, 20% food and beverage outlets with a mix of fast-casual chains and traditional eateries, and 20% services like banks and salons.

According to 2024 market reports from Bangladesh Real Estate Association, occupancy stands at 82%, reflecting steady demand in a growing economy fueled by remittances.

Leasing advantages include base rents of BDT 120-180 per square foot monthly, negotiable fit-out contributions up to BDT 50 per square foot, and percentage rent clauses tied to sales thresholds for performance alignment. The mall benefits from high visibility along major roads but contends with traffic congestion and competition from established centers like Al-Hamra Shopping City. Footfall averages 4,000-6,000 daily, peaking at 10,000 on weekends, supported by moderate accessibility via rickshaws and buses, though parking for 250 vehicles is often insufficient.

Demographic profile features middle-class locals aged 25-45, young shoppers, and seasonal visitors, with average household income around BDT 50,000 monthly. Operational aspects include reliable security and air conditioning, but reports note occasional power outages common in the region, potentially affecting premium tenant retention.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Zindabazar Road, Sylhet, Bangladesh

Insights

Demographics and Footfall

The core demographic includes middle-income families, students from Sylhet MC College, and expatriate returnees, comprising 70% of visitors with spending power focused on apparel and dining. Daily footfall ranges from 4,500 to 6,500, per local traffic studies, with boosts from proximity to religious sites drawing 20% tourist traffic during festivals. Challenges arise from seasonal dips in monsoon periods, reducing visits by up to 35% and necessitating adaptive marketing strategies for consistent performance.

Competition and Tenant Mix

Sylhet's retail landscape features over 12 malls, leading to moderate saturation in categories like electronics and groceries, where Magos City holds a niche in affordable fashion with 45 tenants. Strengths lie in a balanced mix avoiding over-reliance on anchors, but weaknesses include weaker draw compared to larger rivals like Blue Water with multiplex cinemas. Market insights indicate co-tenancy clauses could enhance synergy, though high competition pressures rent negotiations and requires differentiation through events.

Lease Terms and Risks

Standard leases span 3-7 years with 8-12% annual escalations and security deposits of three months rent. Advantages encompass subletting options and promotional support, but risks involve vulnerability to economic slowdowns from reduced remittances, which account for 40% of local spending per World Bank data. Additional concerns include aging infrastructure like elevators needing upgrades, potentially increasing operational costs by 15%, and regulatory compliance for fire safety in a densely populated urban setting.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
18,000
Year Built
2018
Parking Spaces
300
Average Monthly Footfall
166,667
Owner
Magos Properties Ltd
Anchor Tenants
Aarong, Shopno, Miniso, Yellow

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
800,000 People
Population growth rate
3.5 %
Median age
28 Years
Household size
4.4 Persons per household
Education level (tertiary)
15.0 %

Median household income
25,000 BDT per month
Unemployment rate
4.5 %
Cost of living index
45 Index (Dhaka=100)

Retail spending per capita
5,000 BDT per year
Spending on apparel
1,500 BDT per year
Spending on groceries
2,500 BDT per year
Spending on electronics
500 BDT per year

Annual foot traffic
2,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
50,000 BDT

Number of retail stores
80 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 Malls per city
Tenant diversity
8 Categories
Unique Concepts
5 Unique stores

Gross Leasable Area
18,000 sqm
Number of Levels
5 Floors
Average rent per square meter
800 BDT per month
Vacancy rate
8.0 %
Lease term flexibility
3-5 Years
Available retail space
2,000 sqm

Proximity to main roads
0.5 km
Public transport access
High
Parking spaces
300 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
10.0 %
Internet penetration
55.0 %

Retail crime rate
2 Incidents per 1,000 visitors
Security measures
Advanced

Promotional events
20 Per year
Loyalty program penetration
15.0 %
Digital signage presence
Yes

Projected foot traffic growth
4.0 %
New tenant pipeline
15 Tenants
Mall expansion plans
Planned
City Snapshot
Sylhet

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Sylhet.

Top retail destinations across Bangladesh.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Sylhet

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info