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Premium Dining & LifestyleCinema & LeisureMixed-Use & Office TrafficHealth & WellnessQuick-Service Dining

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Value PositioningDiscount RetailHyper-Local Concepts

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Silver Sun Gallery is a mixed-use retail and office center located within the Embassy Suites by Hilton hotel in downtown Santo Domingo, Dominican Republic. The property covers approximately 13,000 square meters of leasable commercial space across three main levels, with additional mezzanine areas. The first level focuses on gastronomic tenants, including anchors like Applebee's, alongside convenience stores and lounges.

The second level hosts offices, fitness centers such as Planet Fitness, and beauty clinics. The third level features six cinema screens operated by Caribbean Cinemas and corporate office spaces. As of 2019 reports, about 6,000 square meters were available for lease, indicating moderate occupancy levels. The center benefits from its strategic position in the affluent Naco-Piantini district, with independent access from Avenida Tiradentes and proximity to business hubs, embassies, and tourist sites.

Market positioning emphasizes iconic architecture and recent rebranding to attract a blend of retail, dining, and professional services.

Leasing advantages include competitive rental rates of US$20 to US$30 per square meter plus US$6 per square meter for maintenance, flexible space configurations with luxury finishes in select units, and access to hotel-generated footfall from business travelers and events. However, challenges encompass notable vacancies, dependence on hotel traffic which may fluctuate seasonally, and competition from larger regional malls.

Operational quality is supported by on-site parking and modern amenities, though aging elements in some areas require attention. The tenant mix promotes synergy between dining, entertainment, and offices, fostering dwell time, but risks include market saturation in food and beverage categories and economic sensitivities in the Dominican retail sector.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday12:00 PM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Ave. Tiradentes 32, Santo Domingo, Dominican Republic

Insights

Demographic Profile

Silver Sun Gallery serves a demographic primarily composed of middle- to upper-income professionals, expatriates, and tourists in Santo Domingo's Naco-Piantini area. The surrounding neighborhood features high population density with affluent residents, business executives from nearby corporate offices and embassies, and hotel visitors seeking convenience. Retail research indicates the district's household income averages above national levels, supporting premium dining and services. However, the captive audience is somewhat limited to hotel traffic, estimated at several thousand daily visitors during peak seasons, potentially constraining broader retail appeal compared to high-street locations.

Competition and Market Factors

The property competes with prominent Santo Domingo malls like Blue Mall and Acropolis Center, which boast higher footfall exceeding 10 million annual visitors and more diverse tenant mixes including international fashion brands. Silver Sun's integration with the hotel provides a unique advantage in terms of steady business traffic but results in lower overall occupancy and sales potential for non-hospitality retail. Market reports from 2023 highlight Dominican retail growth at 4-6% yearly, driven by tourism recovery, yet saturation in downtown dining poses challenges. Accessibility via major avenues is strong, but public transport limitations and traffic congestion can impact peak-hour visits.

Leasing Terms and Operational Risks

Rental rates range from US$20 per square meter on upper levels for offices to US$30 per square meter on the ground floor for gastronomy, with additional US$6 per square meter maintenance fees; lease terms typically span 3-5 years with escalation clauses. Available spaces offer mezzanine expansions and finished luxury setups, aiding quick occupancy. Risks include persistent vacancies around 40-50% based on prior data, suggesting softer demand amid economic volatility and post-pandemic shifts. Infrastructure in older sections may require tenant investments for updates, while weak categories like general merchandise face hurdles from e-commerce growth and nearby competition eroding market share.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
18,000
Year Built
2012
Parking Spaces
500
Average Monthly Footfall
100,000
Owner
Embassy Suites by Hilton
Anchor Tenants
Embassy Suites by Hilton, Silver Sun Cinema, Applebee's

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
15 km Radius
Catchment area population
750,000 People
Population growth rate
2.5 %
Median age
30 Years
Household size
3.2 Persons
Education level (tertiary)
25.0 %

Median household income
25,000 USD
Unemployment rate
6.5 %
Cost of living index
85 Index (US=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
250 USD per year
Spending on groceries
450 USD per year
Spending on electronics
150 USD per year

Annual foot traffic
1,200,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
800 USD per year

Number of retail stores
40 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 100k pop
Tenant diversity
High Level
Unique Concepts
5 Concepts

Gross Leasable Area
18,000 sqm
Number of Levels
3 Levels
Average rent per square meter
40 USD per month
Vacancy rate
8.0 %
Lease term flexibility
Medium Level
Available retail space
1,200 sqm

Proximity to main roads
Direct Access
Public transport access
High Level
Parking spaces
500 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
Medium Level
Click-and-collect adoption
15.0 %
Internet penetration
70.0 %

Retail crime rate
Low Level
Security measures
Advanced Level

Promotional events
12 Events per year
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
nan Plans
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Santo Domingo

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