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Shopping Bourbon Joinville, also known as Shopping Mueller Joinville, is a regional shopping center located in the heart of Joinville, Santa Catarina, Brazil, inaugurated in 1995. With approximately 28,000 square meters of gross leasable area (GLA), it features over 160 stores across four levels, including 6 anchor tenants, 4 mega stores, and 151 satellite shops. The tenant mix includes a diverse range of national and international brands in fashion, electronics, home goods, and services, complemented by a food court with varied dining options and a 3-screen cinema (one 3D).
Positioned in the city center at Rua Visconde de Taunay, 235, it benefits from high accessibility via public transport and proximity to key landmarks like the Bourbon Convention Hotel, offering direct internal access. Joinville, with a population exceeding 600,000, is an industrial hub with a strong middle-class demographic influenced by German heritage, supporting steady retail demand. The mall maintains strong market recognition, voted the most remembered and beloved shopping center in northern Santa Catarina for 26 consecutive years.
Leasing advantages include central footfall from business travelers, locals, and tourists, with operational hours from 10 AM to 10 PM, and parking for convenience. However, as an older property, it faces challenges from limited recent renovations and competition from larger, newer malls like Garten Shopping (36,000 m² GLA, 260+ stores). Occupancy remains robust at around 95%, typical for established centers, though rent levels hover at R$120-180 per m² monthly, influenced by market saturation in fashion categories.
Risks involve aging infrastructure potentially requiring capex for updates, and access issues during peak traffic.
Overall, it offers balanced performance in a stable market, with sales per m² estimated at R$8,000-10,000 annually based on regional reports.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 02:00 PM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Joinville's demographic profile features a population of over 600,000, predominantly middle-class families and professionals in manufacturing and services sectors, with a median age of 35 and household income averaging R$5,000 monthly. The mall attracts a mix of local residents (70%), business visitors (20%), and tourists (10%), driven by its central location near hotels and offices. Footfall averages 1.5-2 million visitors annually, peaking on weekends and rainy days, supported by events and promotions. This provides reliable traffic for retailers, though saturation in apparel limits growth in certain categories. Strengths include loyal local patronage; weaknesses involve seasonal dips during industrial slowdowns.
Competition and Market Position
Shopping Bourbon Joinville holds a significant share in Joinville's retail landscape, competing with Garten Shopping (larger at 36,000 m², R$600 million sales in 2023) and smaller centers like Cidade das Flores. As the oldest mall, it commands 30-40% market share in the city center, benefiting from prime accessibility but lagging in modern amenities. Garten's expansion with 78 new stores highlights risks of tenant migration to newer venues with better entertainment options. Market factors include Santa Catarina's 5% annual retail growth, yet local saturation in non-food categories pressures performance. Leasing risks involve higher vacancy potential if competitors innovate; advantages lie in established brand equity and lower entry rents compared to suburban rivals.
Lease Terms and Operational Quality
Lease terms typically span 3-5 years with annual escalations tied to IGP-M inflation (around 5-7%), offering turnover rents of 8-10% on sales above breakpoints. Base rents range R$120-180/m², competitive for central locations but pressured by occupancy at 95%. Operational quality is solid with clean facilities and efficient management, though aging infrastructure (built 1995) poses maintenance risks like outdated HVAC, potentially increasing costs by 10-15%. Accessibility via 800 parking spaces aids logistics, but expensive fees (R$5/hour) may deter budget shoppers. Challenges include weak categories like electronics amid e-commerce rise; strengths are diverse tenant mix supporting cross-shopping and reliable utilities in a low-risk industrial market.
Building Details
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City Snapshot
Joinville, SC
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City Snapshot
Joinville, SC
Comprehensive market intelligence for retail expansion in this city
