NEW

Brand Fit Snapshot

Best for:

Hypermarket TrafficNational ChainsQuick-Service DiningFamily EntertainmentDaily Essentials & Grocery

Not ideal if:

Ultra-Luxury Positioning

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

QIC Mall, located on Limuru Road in the affluent Westlands area of Nairobi, operates within the high-performing Kiambu Road and Limuru Road retail node. This neighborhood mall spans approximately 50,000 square feet and features a balanced tenant mix anchored by a supermarket such as Naivas or Carrefour, complemented by fashion outlets like Mr. Price, electronics stores, and food and beverage options including Java House and KFC.

The surrounding area benefits from a growing population and urbanization rate of 3.7% per annum, with middle to upper-income demographics driving demand for convenience retail.

Market position is strong due to proximity to major employers in Westlands and good infrastructure along Limuru Road, which facilitates access from Nairobi CBD (about 10 km away) and northern suburbs. Occupancy stands at around 75.2% for the node, with average rents at Kshs 205 per square foot, yielding 9.0% - among the highest in Nairobi Metropolitan Area.

Leasing advantages include stable footfall from local residents and commuters, supported by the nodes 17.1% share of total retail space. However, broader market challenges such as oversupply of 3.6 million square feet in NMA and economic pressures from inflation may impact performance. The mall emphasizes community-oriented retail with potential for experiential additions like play areas to enhance visitor dwell time.

Overall, it suits retailers targeting everyday needs in a premium suburban setting, though careful evaluation of competition from larger destinations like Sarit Centre is advised.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Limuru Road, Nairobi, Kenya

Insights

Demographics and Accessibility

The Westlands and Parklands demographics around QIC Mall include a high concentration of middle to upper-income professionals, with household incomes averaging above Kshs 100,000 monthly, fueled by proximity to corporate hubs and expatriate communities. Population growth in Kiambu County at 2.0% annually supports sustained demand. Accessibility is favorable via Limuru Road, a key arterial route with matatu services and private vehicles; travel time from CBD is 20-30 minutes. Footfall benefits from daily commuters and weekend shoppers, though specific metrics are node-wide, estimating 5,000-10,000 visitors daily based on similar neighborhood malls. Risks include traffic congestion during peak hours, potentially reducing impulse visits.

Competition and Market Risks

QIC Mall faces competition from established players like Sarit Centre (community mall, 120,000 SQFT) and Highridge Mall nearby, plus larger destinations such as Two Rivers (largest in East Africa, 67,000 SQFT GLA). The node has 50+ competitors, contributing to NMA oversupply and slower space uptake. Weak categories like general merchandise may suffer from e-commerce growth (6.7% CAGR). Market saturation in premium segments poses risks, with occupancy at 75.2% reflecting selective tenanting. Economic factors including high inflation and unemployment could erode purchasing power, impacting non-essential retail. Strengths lie in localized convenience, but retailers should assess tenant mix synergies to avoid cannibalization.

Lease Terms and Operational Quality

Average lease terms in the Kiambu/Limuru node feature rents of Kshs 205 per SQFT annually, with 5-10 year terms and 10-15% escalations. Service charges add Kshs 20-30 per SQFT for maintenance and security. Occupancy at 75.2% indicates moderate availability, favoring experienced tenants with turnkey spaces. Operational quality is solid, with modern infrastructure in newer builds, though aging elements in some Limuru Road properties may require upgrades. The mall maintains high security standards, essential in Nairobi, and offers ample parking (ratio 1:300 SQFT). Yields at 9.0% attract investors, but challenges like rising construction costs (17.6% YoY) could pressure future expansions. Retailers benefit from diversified anchors ensuring steady traffic, but negotiation for favorable fit-out periods is recommended.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
20,000
Year Built
2018
Parking Spaces
800
Average Monthly Footfall
166,667
Owner
QIC Group
Anchor Tenants
Carrefour, Nakumatt, Cinema

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
750,000 People
Population growth rate
2.5 %
Median age
25 Years
Household size
4 Persons
Education level (tertiary)
15.0 %

Median household income
800,000 KES per year
Unemployment rate
7.0 %
Cost of living index
45 Index (NY=100)

Retail spending per capita
50,000 KES per year
Spending on apparel
10,000 KES per year
Spending on groceries
20,000 KES per year
Spending on electronics
5,000 KES per year

Annual foot traffic
2,000,000 Visitors
Dwell time
60 Minutes
Conversion rate
25.0 %
Sales per square meter
15,000 KES per month

Number of retail stores
80 Stores
Anchor tenant presence
Yes (Carrefour, Supermarket)
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
10 Unique stores

Gross Leasable Area
20,000 sqm
Number of Levels
2 Levels
Average rent per square meter
1,500 KES per month
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
2,000 sqm

Proximity to main roads
Adjacent
Public transport access
Good
Parking spaces
800 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
20.0 %
Internet penetration
50.0 %

Retail crime rate
1.0 %
Security measures
CCTV, Guards, Patrols

Promotional events
12 Events per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
Planned
City Snapshot
Nairobi

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Nairobi.

Top retail destinations across Kenya.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Nairobi

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info