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Hypermarket TrafficDaily Essentials & GroceryValue & Discount RetailLocal ServicesSpecialty Retail

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Eastleigh Shopping Centre, located in Nairobi's Eastleigh neighborhood, serves as a key community retail hub in the Eastlands node of the Nairobi Metropolitan Area. Established as a traditional shopping area in the early 1990s, it features a mix of independent shops, wholesalers, and small-scale retailers focusing on affordable goods such as electronics, clothing, fabrics, and household items. The centre benefits from its position in a densely populated, multicultural area with a significant Somali-Kenyan community, fostering cross-border trade links to Dubai and East Africa.

According to Cytonn Investments Kenya Retail Report 2023, the Eastlands retail node records average occupancy rates of approximately 77%, with rental yields around 5-6%, lower than the NMA average of 7.9% due to surplus supply and economic pressures on informal traders.

Tenant mix includes budget-oriented independents, with recent additions like Carrefour hypermarket nearby enhancing draw. Footfall is high from local residents, estimated at over 10,000 daily visitors based on area population density of 50,000+, but accessibility is challenged by traffic congestion on General Waruingi Road and reliance on matatus.

Rent levels average Kshs 100-150 per SQFT, competitive for startups but pressured by competition from over 50 nearby malls, including the expansive BBS Mall with 3,500+ shops.

Market position is as a neighborhood centre, appealing for low-cost entry but with risks from market saturation in apparel and electronics categories, aging infrastructure, and occasional security issues in the area.

Leasing advantages include proximity to affluent informal economy and demographic growth, though drawbacks encompass weak operational quality and vulnerability to economic downturns affecting trader incomes.

Overall, it suits resilient, niche retailers targeting budget-conscious consumers in a vibrant but competitive locale.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

General Waruingi Road, Nairobi, Kenya

Insights

Demographics and Footfall

Eastleigh neighborhood hosts a diverse population exceeding 100,000, predominantly young Somali-Kenyan families and traders with median household incomes below Nairobi's Kshs 50,000 monthly average, per KNBS data. This drives strong demand for value retail, generating high footfall of 8,000-12,000 daily visitors, supported by the area's role as a commerce hub for East African imports. However, income volatility among informal workers poses risks to consistent spending, with footfall peaking during weekends and holidays but dipping amid economic challenges like inflation rates over 7% in 2023.

Competition and Market Saturation

The Eastleigh area features intense competition with over 50 shopping centres, including the massive BBS Mall (350,000 SQFT GLA) and informal markets like Garissa Lodge, leading to saturation in categories such as electronics and textiles. Cytonn reports indicate Eastlands occupancy at 77.3% in 2022, down due to oversupply estimated at 5-10% excess space. This pressures smaller tenants like those in Eastleigh Shopping Centre, where category overlap reduces differentiation, though unique ethnic goods provide some niche advantage; risks include price wars eroding margins by 10-15%.

Lease Terms and Operational Risks

Rental rates in Eastlands community centres like Eastleigh Shopping Centre average Kshs 120 per SQFT annually, 30% below prime nodes like Westlands, per Knight Frank Kenya Market Update 2021, with typical 3-5 year leases including turnover rent clauses. Occupancy hovers at 75-80%, bolstered by low entry barriers for SMEs, but challenges arise from aging infrastructure (built pre-2000s) causing maintenance issues and high utility costs. Security concerns and traffic access limit broader appeal, while market reports note 5-7% vacancy risks from trader relocations to newer developments like BBS Mall.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
130,000
Year Built
2023
Parking Spaces
2200
Average Monthly Footfall
4,562,500
Owner
Ten Commodities and Wholesalers Limited
Anchor Tenants
Carrefour, Multiple Banks, Restaurants

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
500,000 People
Population growth rate
2.5 %
Median age
25 Years
Household size
4.5 Persons
Education level (tertiary)
20.0 %

Median household income
25,000 KES/month
Unemployment rate
15.0 %
Cost of living index
120 Index (Nairobi=100)

Retail spending per capita
50,000 KES/year
Spending on apparel
12,000 KES/year
Spending on groceries
25,000 KES/year
Spending on electronics
8,000 KES/year

Annual foot traffic
54,750,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
75,000 KES/year

Number of retail stores
3,500 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Gold Souk

Gross Leasable Area
130,000 sqm
Number of Levels
5 Levels
Average rent per square meter
1,400 KES/sqm/month
Vacancy rate
20.0 %
Lease term flexibility
Medium Qualitative
Available retail space
10,000 sqm

Proximity to main roads
Direct
Public transport access
High Qualitative
Parking spaces
2,200 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
Medium Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
60.0 %

Retail crime rate
Medium-High Qualitative
Security measures
CCTV and Guards

Promotional events
Weekly
Loyalty program penetration
15.0 %
Digital signage presence
High Qualitative

Projected foot traffic growth
10.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Phase 2 underway
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