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Plaza Hache is a neighborhood shopping center located on Avenida John F. Kennedy in Santo Domingo, Dominican Republic, established in 1995. It spans 15,000 square meters of gross leasable area across two levels, accommodating 50 stores with 300 parking spaces. The tenant mix emphasizes high diversity, featuring local brands, eateries, and anchor tenants such as Bii Dominicana, with a medium density layout that supports community-oriented retail.
Accessibility is rated good, with adjacent proximity to residential areas, though moderate traffic conditions prevail in the surrounding urban environment. The 5 km radius demographic includes 550,000 residents, characterized by 1.2 percent annual population growth, an average age of 27 years, 3.5 persons per household, and average annual income of 12,000 USD, alongside a cost of living index of 55 relative to the US at 100.
Footfall metrics indicate 50,000 average monthly visitors, equating to 1.2 million annually, with an average visit duration of 60 minutes and 20 percent visitor retention. Visitor motivations break down to 40 percent for shopping, 35 percent for dining, and 25 percent for home decor.
Rent levels average 20 USD per square meter per month, supported by standard 5-year lease terms with 5 percent flexibility.
Operational quality includes low crime rates, CCTV surveillance, security guards, and monthly marketing events. In the broader Santo Domingo retail market, which experienced robust growth in 2023-2024 with overall occupancy rates of 85-90 percent and vacancy around 8-10 percent, Plaza Hache serves as a stable community asset. However, it faces challenges from high e-commerce competition, urban saturation in neighborhood retail, and potential aging infrastructure given its 30-year age.
Leasing advantages encompass targeted local demographics and event-driven traffic, balanced against risks like traffic congestion and shifting consumer preferences toward online and experiential shopping.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Plaza Haches catchment area within 5 km encompasses 550,000 people with 1.2 percent yearly growth, average age 27, and household size of 3.5, aligning with Santo Domingos young urban profile where over 9.5 million residents drive retail demand. Average income stands at 12,000 USD annually, supporting mid-tier spending on essentials and dining. Monthly footfall of 50,000, or about 1,667 daily, peaks on weekends similar to city averages of 5,000-15,000 for comparable malls, with 60-minute stays reflecting convenience-focused visits. Retention at 20 percent indicates room for loyalty programs amid e-commerce shifts reducing repeat physical traffic by up to 30 percent in Dominican markets per 2023 reports.
Tenant Mix and Competition
The 50-store lineup offers high diversity with local brands and eateries dominating, anchored by Bii Dominicana, fostering medium density suited to neighborhood needs like 35 percent dining draw. In Santo Domingos competitive landscape with over 80 retail properties, Plaza Hache differentiates via community focus but contends with larger centers like Plaza Santo Domingo Norte boasting 82 percent occupancy and broader anchors. High e-commerce penetration, at 30 percent of sales in urban DR, pressures traditional retail, particularly weak categories like fashion where consumers seek trendy, sustainable options absent here. Nearby saturation in essentials risks diluting footfall without enhanced experiential elements.
Lease Terms and Operational Risks
Average rent of 20 USD per square meter monthly on 5-year terms with 5 percent flexibility positions leasing as affordable for local operators in a market where Santo Domingo rates range 15-25 USD, supported by 85-90 percent citywide occupancy. Operational strengths include low crime via CCTV and guards, plus monthly events boosting 40 percent shopping visits. Risks encompass aging 1995 infrastructure potentially requiring maintenance amid DRs urban challenges, moderate traffic congestion raising access issues, and vulnerability to weather disruptions on Kennedy Avenue. Market saturation and 70 percent digital preference signal need for hybrid strategies to mitigate vacancy risks exceeding 10 percent in similar aging properties.
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Santo Domingo
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