Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
Plaza Forum is a neighborhood shopping center located in Santa Ana, California, spanning approximately 150,000 square feet in the heart of Orange County. Opened in the late 1970s, it serves as a convenient retail hub for local residents, featuring a mix of essential services and casual dining options. The tenant mix includes anchor tenants such as a grocery store (e.g., similar to Ralphs or local market), pharmacy, and several quick-service restaurants, complemented by smaller shops offering apparel, beauty services, and electronics repair.
Occupancy stands at around 92% as of recent market reports, with average rents ranging from $2.50 to $3.50 per square foot on a triple net basis, reflecting stable demand in a mature property. The center benefits from its position along major thoroughfares like First Street, providing good accessibility via State Route 57 and local bus routes, though traffic congestion during peak hours is a noted issue.
Footfall averages 5,000-7,000 visitors daily, driven by the surrounding residential density of over 300,000 people within a 3-mile radius, characterized by a median household income of $65,000 and a predominantly Hispanic demographic (over 70%).
Market position is solid for value-oriented retail, with low turnover and long-term leases contributing to operational stability.
Leasing advantages include flexible space configurations from 1,000 to 10,000 square feet, promotional support from property management, and proximity to Santa Ana College, attracting younger shoppers. However, challenges include aging infrastructure requiring periodic maintenance and competition from larger regional malls like MainPlace Mall and South Coast Plaza, which draw premium traffic.
Overall, it offers balanced opportunities for retailers targeting everyday needs in a diverse, urban market.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 12:00 PM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The primary trade area for Plaza Forum encompasses a 3-mile radius with a population exceeding 300,000, featuring a median age of 32 years and household income averaging $65,000 annually. Over 70% of residents are Hispanic, with high concentrations of families and working professionals. Education levels include significant community college attendance, supporting demand for affordable apparel and services. This profile favors value-driven retail categories, with strong performance in grocery and fast-casual dining, though luxury goods may underperform due to income constraints.
Competitive Landscape
Plaza Forum faces moderate competition from nearby centers like Santa Ana Plaza and Bristol Plaza, both within 2 miles, offering similar tenant mixes focused on essentials. Larger destinations such as MainPlace Mall (1.5 miles away) and South Coast Plaza (5 miles) capture higher-end shopping traffic, potentially diverting discretionary spend. However, Plaza Forums niche in neighborhood convenience provides insulation, with lower saturation in quick-service food compared to regional averages. Market reports indicate stable co-tenancy, but new e-commerce pressures and big-box entries could impact smaller independents.
Lease Terms and Risks
Leases at Plaza Forum typically range 5-10 years, with base rents of $2.50-$3.50 PSF NNN, plus common area maintenance fees around $0.75 PSF. Advantages include percentage rent clauses tied to sales thresholds and build-out allowances up to $20 PSF for qualified tenants. Risks involve potential rent escalations of 3% annually and exposure to economic downturns affecting local employment in manufacturing and services. Operational quality is average, with some reports of deferred maintenance on parking lots, advising due diligence on capital expenditures during negotiations.
Building Details
Detailed Market Analytics
City Snapshot
Santa Ana
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Santa Ana
Discover more shopping centers in Santa Ana.
Popular in United States
Top retail destinations across United States.
.jpeg)
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Santa Ana
Comprehensive market intelligence for retail expansion in this city
