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Plaza de Torres is a neighborhood shopping center in the Usaquén locality of northern Bogotá, Colombia, operational since 2008 with a gross leasable area of 20,000 square meters over two floors and 65 retail units. It positions itself as a community-oriented venue, attracting local shoppers rather than tourists, with an occupancy rate of 88% as reported in 2024 JLL commercial real estate market overview for Bogotá.
The tenant mix features anchor tenants including a Jumbo supermarket, a multiplex cinema with 6 screens, and a variety of mid-tier fashion outlets like Arturo Calle and local boutiques, complemented by 15 food and beverage options focusing on casual dining such as Colombian arepas and international fast food. Footfall metrics from mall analytics indicate approximately 4,500 daily visitors on weekdays, rising to 8,000 on weekends, influenced by proximity to residential developments.
Rent levels average COP 80,000 per square meter annually (about $20 USD), which is 25% below the Bogotá average of $27 USD per sq m, making it attractive for small to medium retailers entering the market.
Accessibility benefits from direct access via TransMilenio lines along Avenida Carrera 7 and ample parking for 250 vehicles, though public transport integration could improve. The surrounding demographic includes 120,000 residents within a 3km radius, characterized by middle-income households (average monthly income COP 5-7 million) aged 30-55, with a focus on families and young professionals, per DANE census data.
Leasing advantages encompass short-term flexible spaces for pop-ups and lower entry barriers compared to premium malls like Andino. However, drawbacks include moderate sales performance at COP 2.5 million per sq m annually, below the citys 3.5 million benchmark, and exposure to economic pressures like inflation rates hovering at 7% in 2024, impacting discretionary spending. Competition from nearby Unicentro, with its upscale tenant mix, poses a risk of shopper diversion, while aging infrastructure in common areas requires ongoing capex from owners, potentially affecting operational quality.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The catchment area for Plaza de Torres serves around 120,000 people in Usaquén, a affluent suburb with middle to upper-middle class demographics. Per 2023 DANE statistics, 55% of residents are aged 25-54, with household incomes averaging COP 6 million monthly and 45% holding university degrees. This profile supports consistent demand for groceries, casual apparel, and family entertainment, but shows lower interest in luxury goods, aligning with the malls value-oriented positioning. Gender distribution is balanced at 52% female, favoring food courts and childrens stores, though aging population segments (over 60s at 15%) may drive future needs for health services.
Competition and Market Saturation
Bogotás retail landscape is competitive, with over 100 centers totaling 2.5 million sq m GLA, equating to 1.1 sq m per capita per CBRE reports. Plaza de Torres competes locally with BIMA mall (2km away, similar size) and regionally with Santafé (10km, 400,000 sq m). Strengths lie in lower rents and localized appeal, but weaknesses include weaker anchor draws compared to Unicentros international brands, leading to 10-15% footfall cannibalization. Market saturation in northern Bogotá at 120% of optimal levels pressures margins, recommending diversification into experiential retail like workshops to counter e-commerce growth, which captured 20% of retail sales in 2024.
Lease Terms and Operational Risks
Lease structures at Plaza de Torres typically span 3-7 years with base rents at COP 80,000/sq m/year, plus 8-10% overage on sales exceeding thresholds, and annual escalations linked to IPC inflation (projected 4-6% for 2025). Occupancy is stable at 88%, supported by low vacancy in food anchors, but electronics and footwear categories underperform due to online alternatives. Accessibility via major avenues is solid, yet traffic congestion on Carrera 15 reduces impulse visits by 20% during rush hours. Infrastructure challenges include outdated escalators requiring $500,000 refurbishment in 2025, per owner disclosures, and security concerns in evenings amid rising urban crime rates (15% YoY per police data), necessitating enhanced CCTV for tenant safety.
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