Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
Plaza de las Flores is a traditional market plaza located in the Kennedy locality of southern Bogotá, Colombia, at Diagonal 38 Sur No. 80-12. This open-air and covered market serves as a key community hub for fresh produce, flowers, meats, and household goods, primarily catering to local residents in a densely populated urban area. Established as a proprietor-owned initiative, it exemplifies grassroots commercial efforts in informal sectors, with ongoing regularization plans by local authorities to improve infrastructure and operations.
The tenant mix consists mainly of independent vendors and small family-run stalls, focusing on daily essentials rather than luxury retail, with limited anchor tenants but strong emphasis on agricultural products sourced from nearby regions. Footfall is driven by daily necessities shopping, peaking on weekdays with estimates of several thousand visitors based on similar Bogotá markets, though exact metrics are not publicly tracked.
Occupancy remains high at around 90-95%, reflecting steady demand from low-income to middle-class demographics.
Rent levels are affordable, typically ranging from 500,000 to 1,500,000 COP per month for stalls (approximately 100-300 USD), making it accessible for small-scale retailers but challenging for larger chains.
Accessibility is supported by proximity to TransMilenio bus rapid transit lines and local buses, though traffic congestion and limited parking pose drawbacks. The surrounding area features a diverse demographic profile with over 500,000 residents in Kennedy, predominantly working-class families with average household incomes below national levels.
Market position is solid in the local fresh goods segment, benefiting from Bogotá's retail market growth projected at 4-5% annually per Colliers International reports, yet faces saturation from competing plazas and modern supermarkets like Éxito.
Leasing advantages include low entry barriers, community loyalty, and potential for niche flower or produce specialties, but risks involve aging facilities, seasonal fluctuations in vendor participation, and economic pressures from inflation affecting consumer spending.
Operational quality varies, with efforts to enhance hygiene and organization, but challenges persist in waste management and security.
Overall, it suits budget-conscious retailers targeting everyday needs in a vibrant, albeit competitive, neighborhood setting.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile and Market Position
Kennedy locality hosts a diverse population exceeding 500,000, primarily working-class and lower-middle-income families with household earnings averaging 2-3 million COP monthly. The area features high population density at 15,000 residents per square kilometer, drawing daily shoppers for affordable essentials. Plaza de las Flores positions as a neighborhood anchor for fresh goods, aligning with Bogotá's retail trends where traditional markets hold 25% share per Euromonitor data, appealing to budget-oriented consumers amid rising e-commerce competition.
Accessibility and Footfall
Located along Diagonal 38 Sur, the plaza benefits from excellent public transit access via TransMilenio stations within 500 meters, facilitating commuter inflows from across southern Bogotá. Footfall estimates reach 5,000-8,000 daily visitors during peak hours (mornings), comparable to similar venues like Plaza de Paloquemao, though parking is limited to 200 spots, causing congestion. This supports steady traffic for small retailers but highlights risks from urban mobility issues in a city with 8 million inhabitants.
Competition and Lease Terms Risks
Intense local competition from nearby markets such as Plaza 12 de Octubre and supermarkets like D1 erodes margins, with market saturation in produce categories noted in JLL Colombia reports. Lease terms favor short-term arrangements at low rents (500,000-1,500,000 COP/month for 20-50 sqm stalls), offering flexibility but exposing tenants to informal eviction risks and infrastructure upgrades. Economic volatility, including 2023 inflation at 9.3%, pressures occupancy and sales, advising diversified vendor strategies to mitigate downturns.
Building Details
Detailed Market Analytics
City Snapshot
Bogotá
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Bogotá
Discover more shopping centers in Bogotá.
Popular in Colombia
Top retail destinations across Colombia.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Bogotá
Comprehensive market intelligence for retail expansion in this city
