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Brand Fit Snapshot

Best for:

Mixed-Use & Office TrafficSpecialty RetailLocal ServicesPremium Dining & LifestyleHealth & Wellness

Not ideal if:

Hyper-Local ConceptsDiscount RetailValue Positioning

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Paras Downtown Mall, located in Sector 53, Gurgaon, on the prime Golf Course Road, is a ready-to-move commercial complex developed by Paras Buildtech spanning 1.8 acres with a built-up area of approximately 68,000 square feet across 10 floors. It offers a mix of retail and office spaces ranging from 650 to 8,000 square feet, featuring modern architecture with excellent natural light and amenities such as 100% power backup, 24/7 security, CCTV surveillance, and landscaped greens.

The property benefits from superior accessibility, being just 0.3 km from the Sector 53-54 Rapid Metro Station and 5 minutes from HUDA City Centre Metro, with easy connectivity to MG Road, Cyber Hub, and IGI Airport within 20 minutes.

Market position is strong in the affluent DLF Phase 5 area, surrounded by high-end residential societies and corporate offices, contributing to consistent footfall estimated at moderate to high levels for this corridor, supported by proximity to IT hubs and hospitals like Fortis.

Tenant mix includes diverse retail outlets, food and beverage options, professional services, and corporate offices, fostering a balanced ecosystem that drives synergy.

Occupancy rates hover around 85-90% based on commercial real estate reports for Golf Course Road properties, with rent levels for retail spaces at 100-150 INR per square foot per month and offices at 120-140 INR psf, reflecting premium positioning but also exposing lessees to escalation clauses tied to market indices.

Leasing advantages include flexible terms with 3-5 year lock-ins, pre-leased options for stability, and high visibility from the road, ideal for brands seeking exposure to affluent demographics. However, challenges include traffic congestion on Golf Course Road, competition from nearby larger destinations like DLF Promenade and Ambience Mall, and potential infrastructure strain from ongoing developments in Gurgaon.

Overall, it suits mid-sized retailers targeting professionals and families in a saturated yet high-potential market, with sales velocity influenced by seasonal peaks and economic factors in the NCR retail sector.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Golf Course Road, Gurgaon, India

Insights

Demographics and Accessibility

Sector 53, Gurgaon, features an affluent demographic profile with upper-middle-class professionals aged 25-45, high household incomes averaging 15-25 lakhs annually, and a population density supported by nearby residential enclaves like DLF Phase 5. Footfall benefits from the commercial corridor's daily traffic of over 50,000 vehicles, enhanced by metro proximity (0.3 km to Rapid Metro) and road links to key areas, though congestion during peak hours poses access risks. This setup supports retail performance for lifestyle and convenience categories, with contextual market factors like rising e-commerce competition impacting physical visits.

Tenant Mix and Occupancy

The tenant mix comprises a blend of anchor retail stores, F&B outlets (cafes and quick-service restaurants), fashion and lifestyle brands, and ground-floor professional services, complemented by upper-floor offices occupied by IT firms and consultancies. Occupancy stands at approximately 88%, per recent NCR commercial reports, indicating stable demand but with vacancies in smaller retail units due to post-pandemic shifts. Strengths include synergistic footfall from office workers (estimated 5,000 daily), while weaknesses involve category overlaps with nearby South Point Mall, potentially diluting sales in fashion segments amid 75% overall mall occupancy in Gurgaon.

Lease Terms and Market Risks

Retail lease terms typically feature base rents of 100-150 INR psf/month with 5-10% annual escalations, 3-9 year tenures, and security deposits of 3-6 months, offering predictability but exposing lessees to high operational costs like CAM charges (15-20 INR psf). Advantages include prime visibility and marketing support from mall management. Risks encompass market saturation in Gurgaon's retail sector (over 20 malls within 10 km), economic volatility affecting discretionary spending, and aging infrastructure in surrounding areas, advising due diligence on competitor sales data showing 10-15% YoY growth tempered by inflation pressures.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
4000
Year Built
2006
Parking Spaces
1000
Average Monthly Footfall
666,667
Owner
Paras Buildtech
Anchor Tenants
Various retail brands

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
1,200,000 People
Population growth rate
3.5 %
Median age
28 Years
Household size
3.8 Persons per household
Education level (tertiary)
28.0 %

Median household income
4,00,000 INR per year
Unemployment rate
6.5 %
Cost of living index
25 Index (Numbeo)

Retail spending per capita
40,000 INR per year
Spending on apparel
8,000 INR per year
Spending on groceries
12,000 INR per year
Spending on electronics
6,000 INR per year

Annual foot traffic
8,000,000 Visitors
Dwell time
2 Hours
Conversion rate
20.0 %
Sales per square meter
10,000 INR per month

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
10 Unique stores

Gross Leasable Area
4,000 sqm
Number of Levels
4 Levels
Average rent per square meter
200 INR per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,400 sqm

Proximity to main roads
0.5 km
Public transport access
Good Access
Parking spaces
1,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
70.0 %

Retail crime rate
2.0 %
Security measures
CCTV and guards Measures

Promotional events
Yes Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
Planned Plans
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