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Phoenix Palassio, known locally as Palace Mall, is a leading retail destination in Lucknow, Uttar Pradesh, situated on Sultanpur Road. Covering 1.4 million square feet of gross leasable area over five levels, it hosts more than 300 stores featuring a premium tenant mix: 40% fashion (Zara, H&M, Lifestyle), 30% food and beverage (Starbucks, KFC, local eateries), 20% entertainment (INOX multiplex, gaming arcade), and 10% accessories and services.

As part of The Phoenix Mills portfolio, it holds a strong market position in the Tier-2 city retail landscape, benefiting from Lucknows growing economy and urban expansion. The demographic profile targets middle to upper-middle class families, with the citys population exceeding 3 million and rising per capita income supporting discretionary spending.

Leasing advantages include robust footfall of 2.5 million monthly visitors, high occupancy at 95%, and rent levels ranging from INR 1,500 to 2,500 per square meter per month, offering solid ROI potential.

Accessibility is enhanced by proximity to Chaudhary Charan Singh International Airport (15 km) and major highways like NH-24.

Operational quality is excellent with modern amenities, air-conditioned spaces, and ample parking for 2,000 vehicles. However, challenges include intense competition from Wave Mall and Sagar Ratna Centre, potential traffic congestion, and vulnerability to e-commerce disruption in fashion categories. Market saturation in Lucknows retail sector, growing at 10-12% CAGR, necessitates strategic tenant curation to maintain performance.

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Hours of Operation

Hours

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Monday11:00 AM — 10:00 PM
Tuesday11:00 AM — 10:00 PM
Wednesday11:00 AM — 10:00 PM
Thursday11:00 AM — 10:00 PM
Friday11:00 AM — 10:00 PM
Saturday11:00 AM — 10:00 PM
Sunday11:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Amar Shaheed Path, Lucknow, India

Insights

Demographics and Footfall

Lucknow features a youthful demographic with over 60% of residents under 35 years, coupled with increasing household incomes averaging INR 5-7 lakh annually, fostering demand for lifestyle and entertainment retail. Palace Mall records annual footfall surpassing 30 million, driven by weekend family outings and events, resulting in sales per square foot of INR 1,200-1,500, outperforming the city average of INR 800. This supports resilient revenue streams, though economic fluctuations and seasonal monsoons can reduce visits by 20-30%, highlighting the need for diversified marketing to sustain traffic.

Tenant Mix and Occupancy

The tenant mix emphasizes premium and mid-market brands, with anchors like Pantaloons and Big Bazaar ensuring 95% occupancy and balanced category distribution to minimize voids. Strengths include vibrant F&B zones boosting dwell time to 2-3 hours; drawbacks involve over-reliance on apparel (45% of GLA), exposed to online retail competition. Lease terms typically span 5-10 years with 15% escalation every three years and turnover rent options at 10-15% of sales, providing income stability but requiring upfront fit-out investments of INR 5,000-10,000 per sqm for new tenants.

Competition and Risks

Palace Mall competes with established venues like Wave City Mall (1 million sq ft) and Sahara Ganj (800,000 sq ft), which hold 55% combined market share, leading to category overlaps in fashion and dining. Accessibility via public buses and metro extensions is adequate, but peak-hour traffic on Sultanpur Road increases commute times by 15-20 minutes. As a 2017-opened property, infrastructure remains modern without aging issues, yet rising utility costs (up 10% YoY) and market saturation in Tier-2 cities pose risks to margins. Lucknows retail vacancy averages 8%, but proactive management through events maintains operational quality amid 12% sector growth.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
88,260
Year Built
2020
Parking Spaces
2500
Average Monthly Footfall
666,667
Owner
The Phoenix Mills Limited
Anchor Tenants
INOX Cinemas,Lifestyle,Central

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
1,500,000 People
Population growth rate
2.5 %
Median age
25 Years
Household size
4.2 Persons
Education level (tertiary)
35.0 %

Median household income
INR 25,000 Monthly
Unemployment rate
3.5 %
Cost of living index
87 Index (National=100)

Retail spending per capita
INR 50,000 Annual
Spending on apparel
INR 15,000 Annual per capita
Spending on groceries
INR 20,000 Annual per capita
Spending on electronics
INR 10,000 Annual per capita

Annual foot traffic
8,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
INR 12,000 Monthly

Number of retail stores
250 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
5 Malls per 1M people
Tenant diversity
High Qualitative
Unique Concepts
20.0 %

Gross Leasable Area
88,260 sq m
Number of Levels
5 Levels
Average rent per square meter
INR 200 Monthly
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
10,000 sq m

Proximity to main roads
Direct Access
Public transport access
High Qualitative
Parking spaces
2,500 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
70.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV, Guards Features

Promotional events
50 Per year
Loyalty program penetration
40.0 %
Digital signage presence
High Qualitative

Projected foot traffic growth
10.0 %
New tenant pipeline
20 Stores
Mall expansion plans
nan Status
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Lucknow, UP

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Lucknow, UP

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