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Phoenix Palassio, known locally as Palace Mall, is a leading retail destination in Lucknow, Uttar Pradesh, situated on Sultanpur Road. Covering 1.4 million square feet of gross leasable area over five levels, it hosts more than 300 stores featuring a premium tenant mix: 40% fashion (Zara, H&M, Lifestyle), 30% food and beverage (Starbucks, KFC, local eateries), 20% entertainment (INOX multiplex, gaming arcade), and 10% accessories and services.
As part of The Phoenix Mills portfolio, it holds a strong market position in the Tier-2 city retail landscape, benefiting from Lucknows growing economy and urban expansion. The demographic profile targets middle to upper-middle class families, with the citys population exceeding 3 million and rising per capita income supporting discretionary spending.
Leasing advantages include robust footfall of 2.5 million monthly visitors, high occupancy at 95%, and rent levels ranging from INR 1,500 to 2,500 per square meter per month, offering solid ROI potential.
Accessibility is enhanced by proximity to Chaudhary Charan Singh International Airport (15 km) and major highways like NH-24.
Operational quality is excellent with modern amenities, air-conditioned spaces, and ample parking for 2,000 vehicles. However, challenges include intense competition from Wave Mall and Sagar Ratna Centre, potential traffic congestion, and vulnerability to e-commerce disruption in fashion categories. Market saturation in Lucknows retail sector, growing at 10-12% CAGR, necessitates strategic tenant curation to maintain performance.
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Hours of Operation
Hours
| Monday | 11:00 AM — 10:00 PM |
| Tuesday | 11:00 AM — 10:00 PM |
| Wednesday | 11:00 AM — 10:00 PM |
| Thursday | 11:00 AM — 10:00 PM |
| Friday | 11:00 AM — 10:00 PM |
| Saturday | 11:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Lucknow features a youthful demographic with over 60% of residents under 35 years, coupled with increasing household incomes averaging INR 5-7 lakh annually, fostering demand for lifestyle and entertainment retail. Palace Mall records annual footfall surpassing 30 million, driven by weekend family outings and events, resulting in sales per square foot of INR 1,200-1,500, outperforming the city average of INR 800. This supports resilient revenue streams, though economic fluctuations and seasonal monsoons can reduce visits by 20-30%, highlighting the need for diversified marketing to sustain traffic.
Tenant Mix and Occupancy
The tenant mix emphasizes premium and mid-market brands, with anchors like Pantaloons and Big Bazaar ensuring 95% occupancy and balanced category distribution to minimize voids. Strengths include vibrant F&B zones boosting dwell time to 2-3 hours; drawbacks involve over-reliance on apparel (45% of GLA), exposed to online retail competition. Lease terms typically span 5-10 years with 15% escalation every three years and turnover rent options at 10-15% of sales, providing income stability but requiring upfront fit-out investments of INR 5,000-10,000 per sqm for new tenants.
Competition and Risks
Palace Mall competes with established venues like Wave City Mall (1 million sq ft) and Sahara Ganj (800,000 sq ft), which hold 55% combined market share, leading to category overlaps in fashion and dining. Accessibility via public buses and metro extensions is adequate, but peak-hour traffic on Sultanpur Road increases commute times by 15-20 minutes. As a 2017-opened property, infrastructure remains modern without aging issues, yet rising utility costs (up 10% YoY) and market saturation in Tier-2 cities pose risks to margins. Lucknows retail vacancy averages 8%, but proactive management through events maintains operational quality amid 12% sector growth.
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City Snapshot
Lucknow, UP
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Lucknow, UP
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