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Brand Fit Snapshot

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Daily Essentials & GroceryNational ChainsQuick-Service DiningLocal ServicesMixed-Use & Office Traffic

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Ultra-Luxury PositioningLarge Footprint RetailDestination Retail
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Northwood Commons, the redeveloped iteration of Northwood Shopping Center, occupies a 100,000 square foot site in Northeast Baltimore at 1500 Havenwood Road, adjacent to Morgan State University. The transformation, initiated in 2018 and phased through 2022, modernized the 1950s-era plaza into a vibrant retail destination emphasizing convenience and community needs. Anchors comprise a 35,000 square foot Lidl supermarket, 11,000 square foot Barnes & Noble College cafe, and integration with university facilities including a public safety building.

Tenant mix features essential grocery and pharmacy via Lidl and Rite Aid; quick-service restaurants such as McDonalds, Chipotle Mexican Grill, IHOP, Jersey Mikes, Pizza Hut, Wingstop, and local options like Miss Toyas Creole House and Georgia Peach; specialty retailers including Beauty Plus and DTLR; and services like Fulton Bank, Bank of America ATM, and the university bookstore. The property serves a 1.5-mile trade area of 62,239 residents in 23,609 households with average income of $75,489 (2019 data), augmented by a daytime population of 49,708 driven by the universitys 7,700 students.

Accessibility benefits from high-traffic roads (Hillen Road: 26,131 AADT; Loch Raven Boulevard: 20,780 AADT) and nearby transit. In Baltimores retail landscape, with neighborhood center vacancy at 3.93% (Q1 2025), the center maintains high occupancy around 95%, offering leasing stability through student and local patronage. Advantages include consistent footfall and revitalized infrastructure, while drawbacks involve regional economic pressures and competition from larger venues like Towson Town Center.

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Hours of Operation

Hours

Checking...
Monday08:00 AM — 09:00 PM
Tuesday08:00 AM — 09:00 PM
Wednesday08:00 AM — 09:00 PM
Thursday08:00 AM — 09:00 PM
Friday08:00 AM — 09:00 PM
Saturday08:00 AM — 09:00 PM
Sunday08:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1538 Havenwood Rd, Baltimore, United States

Insights

Demographics and Trade Area

The trade area within 1.5 miles includes 62,239 residents across 23,609 households, with average household income of $75,489 and a daytime population of 49,708, largely from Morgan State Universitys 7,700 students. The surrounding Original Northwood neighborhood exhibits 51% renter occupancy and diverse urban demographics, supporting demand for convenience retail and dining. However, median incomes lag national averages, constraining luxury or high-end category performance, and urban density may amplify competition for discretionary dollars.

Tenant Mix and Occupancy

The tenant composition prioritizes grocery, pharmacy, and fast-casual dining, with anchors like Lidl and McDonalds generating traffic for smaller shops. National chains blend with local eateries, fostering a balanced mix suited to student and family needs. Post-redevelopment, occupancy nears 95%, consistent with Baltimores low 3.93% retail vacancy rate (Q1 2025). Potential weaknesses include oversaturation in quick-service restaurants and limited big-box retail, which could challenge non-essential categories amid market contraction signals.

Leasing Terms and Market Risks

Typical rents for Baltimore neighborhood centers range $18-25 per square foot NNN, with incentives possible for anchor-proximate spaces to attract university-oriented tenants. Lease terms often include 5-10 year commitments with percentage rent clauses tied to sales. Strengths lie in reliable footfall from adjacent campus and community redevelopment support. Risks encompass competition from proximate centers like Belair Edison Marketplace, access constraints on busy arterials, aging regional infrastructure, and broader Baltimore retail absorption declines (-468,000 sf YTD Q2 2025), potentially pressuring performance in saturated segments.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
9290
Year Built
1955
Parking Spaces
500
Average Monthly Footfall
62,500
Owner
MCB Real Estate, MLR Partners, Northwood SC LLC
Anchor Tenants
Lidl, Barnes & Noble College Cafe

Detailed Market Analytics

Primary Catchment Area
1 mile Radius
Secondary Catchment Area
5 miles Radius
Catchment area population
95,358 People
Catchment area population
170,372 People
Catchment area population
218,045 People
Population growth rate
0.5 %
Median age
35 Years
Household size
2.6 Persons
Education level (tertiary)
32.0 %

Median household income
$70,000 USD
Unemployment rate
6.5 %
Cost of living index
105 Index

Retail spending per capita
$4,800 USD/year
Spending on apparel
$1,800 USD/year
Spending on groceries
$4,200 USD/year
Spending on electronics
$1,200 USD/year

Annual foot traffic
750,000 Visitors
Dwell time
60 Minutes
Conversion rate
25.0 %
Sales per square meter
$6,000 USD/sqm/year

Number of retail stores
25 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Per sq km
Tenant diversity
High Qualitative
Unique Concepts
5 Concepts

Gross Leasable Area
9,290 sqm
Number of Levels
1 Levels
Average rent per square meter
$250 USD/sqm/month
Vacancy rate
5.0 %
Lease term flexibility
Medium Qualitative
Available retail space
929 sqm

Proximity to main roads
Direct Access
Public transport access
Good Rating
Parking spaces
500 Spaces
Pedestrian traffic
Moderate Rating

E-commerce competition
High Rating
Click-and-collect adoption
30.0 %
Internet penetration
95.0 %

Retail crime rate
8 Incidents/1000 visitors
Security measures
Comprehensive Qualitative

Promotional events
12 Events/year
Loyalty program penetration
20.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
nan Plans
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