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Cenco Belloto (formerly Portal El Belloto) is a regional shopping center in Quilpué, Valparaíso Region, Chile, serving the Gran Valparaíso area with over 1 million residents. Owned by Cencosud, it opened in 1995 with renovations in 2011, providing 23,332 sqm of GLA over two levels.
Tenant mix features anchors Jumbo (grocery, 30% GLA), Paris (department store, 20%), Easy (home improvement, 15%), plus 80+ stores: fashion 25%, dining 20%, electronics/services 10%. Occupancy at 95%, per Cenco Malls 98.2% average (2023 report). Annual footfall ~3 million, dwell time 90 minutes, conversion 25%. Rents CLP 8,000-15,000/sqm yearly, regional norm.
Accessibility via Route 60, 800 parking spots, bus links. Demographics: middle-class families, income CLP 1.2M monthly, age 25-54. Advantages: stable traffic, promotions; drawbacks: e-commerce (75% penetration), competition from Mall Plaza Vespucio. Market: 4% retail growth, 5% vacancy, inflation risks. Operational: modern post-2011, but original elements aging.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:30 PM |
| Tuesday | 10:00 AM — 08:30 PM |
| Wednesday | 10:00 AM — 08:30 PM |
| Thursday | 10:00 AM — 08:30 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 10:00 AM — 08:30 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Primary catchment: Quilpué (150,000 pop.) and environs like Villa Alemana. Demographics include 60% families, average household income CLP 1.2 million monthly, age 25-54, 55% female. Annual footfall 3 million visitors, daily average 8,000, peaks at 15,000 weekends/holidays. Zonal data shows 40% traffic near anchors, supporting sales CLP 4,000/sqm monthly. Challenges: summer beach diversions reduce mid-week traffic by 20%, economic ties to tourism/mining affect spending.
Competition and Market Position
Moderate competition from 5 malls within 20 km, e.g., Enjoy Viña del Mar (larger, 50,000 sqm). Saturation in grocery/apparel, but gaps in entertainment/dining. Regional vacancy 5%, rents stable amid 3% sales growth post-2023. Position as local hub fosters 40% loyalty rate, yet e-commerce up 20% yearly and 4% inflation pressure discretionary spend. Risks: nearby developments could increase saturation to 6 malls/million pop.
Lease Terms and Operational Quality
Leases 5-7 years, base rent plus 8-12% sales over breakpoint, CAM fees CLP 2,000/sqm. Available space 1,000 sqm at 92% occupancy. Strengths: CCTV/security, events boost footfall 15%, digital signage. Accessibility strong but Av. Freire congestion peaks add 10 min travel. Weaknesses: 1995 core requires potential CLP 500M upgrades for HVAC/lighting. Overall, solid for mid-tier retailers, with turnover clauses for underperformers.
Building Details
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City Snapshot
Quilpué
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City Snapshot
Quilpué
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