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Longview Mall is a 638,000-square-foot enclosed regional shopping center opened in 1978 at 3500 McCann Road in Longview, Texas. It features anchor tenants including Dillard's, JCPenney, Dick's Sporting Goods, HomeGoods, and Deep Discount, alongside over 70 inline stores and eateries such as lululemon and specialty retailers. The property attracts more than 3.7 million visitors annually and maintains low vacancy rates within a broader Longview retail market exhibiting under 5% vacancy across 13 million square feet.
Recent acquisition by Dillard's and Trademark Property in 2025 signals investment in stabilization.
Tenant mix emphasizes mid-tier apparel, home goods, sporting equipment, and dining with market-exclusive brands.
Accessibility via major roads supports regional draw from Gregg County demographics featuring median household incomes supporting attainable retail.
Leasing advantages include established foot traffic and anchor stability, though challenges involve competition from power centers and aging infrastructure typical of 1970s construction. No specific footfall or rent metrics publicly detailed beyond NOI estimates around $5.74 million for related assets.
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Stores
Hours of Operation
Hours
| Monday | 11:00 AM — 08:00 PM |
| Tuesday | 11:00 AM — 08:00 PM |
| Wednesday | 11:00 AM — 08:00 PM |
| Thursday | 11:00 AM — 08:00 PM |
| Friday | 11:00 AM — 08:00 PM |
| Saturday | 11:00 AM — 08:00 PM |
| Sunday | 12:00 PM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
Longview serves a primary trade area with approximately 80,000-100,000 residents in Gregg County, characterized by 45% renter occupancy in housing and median gross rents near $1,100. Household spending patterns align with mid-market retail, supporting categories like apparel and home goods amid stable local employment in manufacturing and services. Regional draw extends to surrounding East Texas counties with limited higher-end competition.
Competition and Market Position
Positioned as Longview's primary enclosed mall with low overall retail vacancy under 5% in the submarket, it faces pressure from nearby power centers and big-box formats. Strong anchors like Dillard's and Dick's provide stability, but inline tenants compete with value-oriented outlets and e-commerce. Recent ownership change aims to enhance mix and events to counter saturation in mid-tier categories.
Operational and Leasing Factors
Property offers standard accessibility with ample parking and single-level design, plus community events boosting engagement. Low vacancy and 6.58-year weighted average lease terms in attached assets indicate steady occupancy, though 1978 vintage may involve maintenance considerations. Rent levels remain attainable relative to larger metros, favoring established mid-market operators over premium or discount extremes.
Building Details
Detailed Market Analytics
Documents
City Snapshot
Longview, TX
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City Snapshot
Longview, TX
Comprehensive market intelligence for retail expansion in this city
