Laurel Plaza Photo Gallery

Laurel Plaza draws from a affluent and growing trade area in the DC suburbs. Within 1 mile, population is 13,611 with average household income of $93,909; expanding to 3 miles, it encompasses 100,775 residents, 37,998 households, and average income of $120,070. Five-mile radius includes 161,544 people with $133,216 average income, while 10 miles covers 773,662 population and $142,571 average income. Daytime population is robust at 81,249 within 3 miles, driven by nearby offices and military bases like Fort Meade, supporting retail traffic for convenience goods and services. Data from 2024 Popstats indicates a median age around 35-40, with diverse households favoring quick-service retail.

The tenant composition at Laurel Plaza emphasizes value-oriented and essential retail, with key occupants including two dollar stores (Dollar Tree and Family Dollar), a fitness center (Planet Fitness), convenience store (Wawa), liquor store, nail salon, laundromat, and ethnic/international dining like El Cabrito and Grand E Buffet. This mix targets budget-conscious shoppers and daily necessities, with no traditional anchors but strong small-format synergy. Occupancy stands at 100% as of late 2024, with a waitlist signaling high interest; annual sales reporting is available for tenants. Operational quality appears solid under Kimco management, though the absence of upscale or experiential tenants may limit draw from higher-income segments. GLA of 162,144 sq ft supports compact leasing opportunities averaging 1,000-5,000 sq ft spaces.

Laurel Plaza offers good visibility and access from Routes 197 (15,000+ daily vehicles) and 198, with easy entry via signalized intersections and proximity to I-95 (2 miles) and Baltimore-Washington Parkway. Abundant parking mitigates congestion, and public transit options include nearby MARC rail stations. However, competition is notable from Towne Centre at Laurel (1.5 miles, 400,000 sq ft mixed-use with Harris Teeter, Regal Cinemas, Old Navy), Laurel Shopping Center (2 miles, open-air with diverse tenants), and larger regional malls like The Mall in Columbia (7 miles). Market saturation in discount retail poses risks, alongside potential infrastructure wear from high traffic; rent levels are estimated at $20-30 per sq ft NNN based on comparable neighborhood centers, with footfall reliant on local draw rather than destination traffic.