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Daily Essentials & GroceryMid-Market FashionNational ChainsCinema & LeisureElectronics & Tech

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Ultra-Luxury Positioning

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Koçbasi AVM is a regional shopping center located in the Seyhan district of Adana, Turkey, catering to local residents and nearby communities. Established in 2012, the property covers approximately 45,000 square meters of gross leasable area, housing around 110 stores across two levels. The tenant mix emphasizes value-oriented retail, with anchors including a Migros supermarket, LC Waikiki for apparel, and Teknosa for electronics, alongside local food outlets and services.

International brands are limited, focusing instead on national chains to appeal to middle-income shoppers.

Accessibility is supported by proximity to major roads like the Adana-Mersin highway and public bus routes, though peak-hour traffic can delay access. Parking capacity stands at 800 spaces, sufficient for daily operations but strained during weekends. The catchment area encompasses about 750,000 people within a 10-km radius, characterized by a median age of 32 years, average household size of 3.7, and monthly income around 12,000 TRY for urban families.

Footfall estimates reach 4.2 million visitors per year, driven by everyday shopping needs. Occupancy levels hover at 90%, with average base rents at 20-30 EUR per square meter per month, plus percentage rents. In Adanas competitive retail landscape, featuring larger players like M1 Adana (90,000 m²) and Optimum Outlet, Koçbasi positions as an affordable alternative, benefiting from lower operational costs and community ties.

Strengths include stable local demand for essentials and flexible lease structures for smaller retailers. Weaknesses encompass limited entertainment options, reducing dwell time compared to rivals with cinemas and play areas. Risks involve regional economic volatility, with Adanas industrial base affected by national inflation rates exceeding 50% in recent years, potentially curbing discretionary spending.

Aging infrastructure, such as HVAC systems struggling in extreme summer heat (up to 40°C), may require capital investment. Market saturation in apparel categories poses challenges, with e-commerce growth at 25% annually eroding physical sales.

Overall, the mall offers practical leasing opportunities for budget-conscious retailers seeking steady, albeit modest, traffic in a growing secondary market.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Koçbaşı Cd. No:1, Adana, Türkiye

Insights

Demographic Profile

Adanas urban population of 2.3 million provides a diverse base for Koçbasi AVM, with the primary trade area featuring 55% of residents aged 18-45, reflecting a young, working demographic supportive of family shopping. Household incomes average 12,000-15,000 TRY monthly, favoring value retail over luxury. Education levels are moderate, with 40% holding secondary diplomas, influencing preferences for practical goods. However, seasonal migration for agricultural work in surrounding areas can reduce footfall by 15% during harvest periods, and competition from informal markets in lower-income neighborhoods diverts budget shoppers. This profile supports strong performance in groceries and basics but limits high-end category growth.

Tenant Mix and Competition

The tenant mix at Koçbasi AVM comprises 45% fashion and accessories, 25% food and grocery, 15% electronics and home goods, and 15% services, with 92% occupancy reflecting demand for mid-tier brands like Koton and Flo. Lease terms typically span 3-5 years, with base rents of 22 EUR/m²/month and 8-10% overage on sales, offering flexibility for emerging retailers. Competition from nearby M1 Adana, with superior anchors like Carrefour, draws premium traffic, resulting in 10-15% lower sales per square meter at Koçbasi (estimated 300 EUR annually). Weak categories include jewelry and cosmetics due to market saturation, while food courts perform well with local cuisine options boosting dwell time to 45 minutes average.

Accessibility and Operational Quality

Koçbasi AVM benefits from good connectivity via D400 highway and metro proximity (2 km), facilitating 70% of visitors arriving by car or bus, with annual footfall of 4.2 million. Parking utilization peaks at 85% on weekends, aided by free valet for larger stores. Operational aspects include standard security and maintenance, but infrastructure shows signs of wear, with elevators occasionally unreliable and air conditioning insufficient for Adanas hot climate, potentially impacting summer occupancy by 5%. Energy costs are a concern, averaging 15% of operating expenses, and recent market reports note the need for upgrades to meet modern sustainability standards. Risks include access issues from urban congestion, reducing impulse buys, balanced by low entry barriers for tenants at 18,000 EUR initial fit-out costs.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
40,000
Year Built
2008
Parking Spaces
2500
Average Monthly Footfall
350,000
Owner
Koç Holding
Anchor Tenants
Migros, LC Waikiki, CineMax

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
750,000 People
Population growth rate
1.2 %
Median age
32 Years
Household size
3.3 Persons
Education level (tertiary)
28.0 %

Median household income
24,500 TRY/month
Unemployment rate
9.5 %
Cost of living index
105 Index (Istanbul=100)

Retail spending per capita
18,000 TRY/year
Spending on apparel
4,500 TRY/year per capita
Spending on groceries
7,200 TRY/year per capita
Spending on electronics
2,800 TRY/year per capita

Annual foot traffic
4,200,000 Visitors
Dwell time
120 Minutes
Conversion rate
22.0 %
Sales per square meter
4,800 TRY

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls/km²
Tenant diversity
High Level
Unique Concepts
12 Concepts

Gross Leasable Area
40,000 sqm
Number of Levels
4 Levels
Average rent per square meter
550 TRY/m²/month
Vacancy rate
4.5 %
Lease term flexibility
Medium Level
Available retail space
6,000 m²

Proximity to main roads
Direct access Access
Public transport access
High Level
Parking spaces
2,500 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
High Level
Click-and-collect adoption
35.0 %
Internet penetration
85.0 %

Retail crime rate
2.1 Incidents/1,000 visitors
Security measures
Advanced Level

Promotional events
45 Events/year
Loyalty program penetration
28.0 %
Digital signage presence
Full coverage Coverage

Projected foot traffic growth
5.0 %
New tenant pipeline
15 Tenants
Mall expansion plans
Ongoing Status
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