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Jockey Plaza Shopping is located in the Tarumã neighborhood of Curitiba, Paraná, Brazil, at Rua Konrad Adenauer, 370, adjacent to the Jockey Club do Paraná. Opened in June 2019, it spans a total constructed area of 215,000 square meters, with a Gross Leasable Area (GLA) of 94,000 square meters, making it the largest mall in Curitiba by GLA and one of the largest in southern Brazil. The property features over 380 stores across multiple categories, including fashion anchors like Renner, C&A, and international brands such as Zara and Adidas; electronics and home goods retailers; and a diverse gastronomic offering with over 28 food court options and 8 full-service restaurants featuring Brazilian, international, and casual dining.
Entertainment amenities include a Cinemark multiplex with VIP rooms, kart track, airsoft field, shooting range, electronic games area, and multiple playgrounds, positioning it as a family-oriented destination. As of 2025, occupancy stands at 91.5%, with monthly footfall averaging 1 million visitors, reflecting a 3.5% year-over-year increase, and total sales up 13% in early 2025. In Curitibas retail market, valued at over R$5 billion annually, Jockey Plaza holds a strong position in the upper-middle segment, benefiting from the citys affluent demographics in Tarumã, where average household incomes exceed R$7,000 monthly.
Leasing advantages include high visibility from integration with the Jockey Club, modern infrastructure designed by Studio Arthur Casas emphasizing open spaces and panoramic views, and a tenant mix that supports cross-shopping with balanced representation of mid-tier and premium brands. However, challenges include its peripheral location requiring reliance on personal vehicles or rideshares, with public transit access limited, and competition from central malls like Palladium and Crystal Plaza, which capture significant luxury traffic.
Market reports indicate stable rent levels around R$120-180 per square meter monthly for prime spaces, with incentives for long-term leases amid 15+ competing centers in the metro area.
Operational quality is high, certified for customer experience, but potential risks involve economic sensitivity in discretionary spending and infrastructure strain from high visitor volumes.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 02:00 PM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The Tarumã area surrounding Jockey Plaza attracts upper-middle-class families and young professionals, with Curitibas overall population of 1.9 million featuring a median age of 34 and household incomes averaging R$6,500 monthly, higher in this suburb at over R$7,000. Footfall data shows approximately 33,000 daily visitors on average, peaking at weekends with family outings to entertainment zones, contributing to dwell times of 2-3 hours. This demographic supports strong performance in fashion, dining, and leisure categories, though economic fluctuations could reduce discretionary visits from service-sector workers.
Competition and Market Saturation
Curitiba hosts over 15 malls, with competitors like Palladium Shopping (GLA 120,000 m², luxury focus, 18,000 daily footfall) and Crystal Plaza drawing high-end shoppers to the city center, potentially cannibalizing sales in premium segments. Jockey Plazas emphasis on entertainment differentiates it, but market saturation in fashion and electronics poses risks, as evidenced by similar occupancy rates around 90-95% across peers. Regional retail reports highlight a 5-7% annual growth in mall visits post-pandemic, yet intense rivalry requires unique tenant strategies to maintain 13% sales growth.
Lease Terms and Risks
Prime lease rates range from R$120 to R$180 per square meter monthly, with additional common area maintenance fees of R$20-30, offering flexibility for pop-ups and short-term activations amid 91.5% occupancy. Advantages include percentage rent structures tied to high footfall and promotional support via events, but drawbacks encompass access issues due to suburban positioning, with traffic congestion on major roads like Avenida Manoel Ribas. Aging elements in nearby infrastructure and competition-driven rent pressures represent risks, alongside vulnerability to Brazil-wide retail slowdowns, as seen in 2023s 2% dip in regional sales.
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Curitiba, PR
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